Francesca Witzburg⚖️™️®©’s Post

Did you know that Heinz ketchup made one small change that had a BIG impact? 🍅 Restaurants were refilling Heinz bottles with cheap ketchup, fooling customers! 😲 So, Heinz came up with a clever idea — they changed their label from white to red, matching the ketchup inside. Now, if the ketchup color doesn’t match the label, you know it's not the real deal! 💡 Talk about smart thinking! Tag a friend who loves Heinz and watch out for that red label next time you dine out. 👀 . . . #ArcotGroup #HeinzHack #CleverMarketing #SmartBranding #HeinzLove #LabelCheck #BrandGenius #MarketingTricks

Kraft Heinz Ketchup faced a serious problem: Restaurants refilling their bottles with fake ketchup 🍅 The campaign, “Is That Heinz?” took off on social media, showing fake Heinz bottles in restaurants. So, what did they do? They created a special Pantone color based on their sauce. Now, customers can use a label stripe to check if it's the real deal or a tomato imposter. It’s like a DNA test, but for your fries. 🍟 Because if it's not Heinz, it’s... well, who knows what’s in there? The result? 97% of people could tell the difference. 73% decrease in non-Heinz refills. 24% increase in Heinz ketchup usage in street food spots. #heinz #ketchup #marketing #marketingstrategy #socialmediamarketing 

In 2023 Heinz took a bold stand against ketchup fraud with its "Is That Heinz?" campaign! By adding the exact red of Heinz Tomato Ketchup to its labels, Heinz empowered customers to spot counterfeit ketchup refills in restaurants. The result? A 73% decrease in fake refills and a 24% increase in Heinz ketchup usage! 🍅 Plus, Heinz launched an Instagram filter to help fans verify if their ketchup is the real deal. Feel free to find out more here: https://lnkd.in/eDbNHZbB What do you think of a campaign like this and have you encountered this before?

Did you know that Heinz ketchup made one small change that had a BIG impact? 🍅 Restaurants were refilling Heinz bottles with cheap ketchup, fooling customers! 😲 So, Heinz came up with a clever idea — they changed their label from white to red, matching the ketchup inside. Now, if the ketchup color doesn’t match the label, you know it's not the real deal! 💡 Talk about smart thinking! Tag a friend who loves Heinz and watch out for that red label next time you dine out. 👀 . . . #ArcotGroup #HeinzHack #RestaurantTips #CleverMarketing #SmartBranding #HeinzLove #LabelCheck #BrandGenius #MarketingTricks #FoodTruth #CustomerPower #HeinzInnovation #SimpleGenius #BrandPower #KetchupHacks #FoodMarketing #BrandLoyalty

If you are a Godfather fan, you would recognize this scene from the movie... Peter “leave the gun, take the cannoli” Clemenza teaches Michael Corleone how to cook the perfect pasta sauce... Heinz took it upon itself to bring this beautiful sauce featuring the exact same ingredients to your table in a limited edition feature... Why limited edition you ask? You can command a slight premium and drive awareness about your brand... Plus, it shows your commitment towards innovation... This is not the first time Heinz has launched limited edition products (Absolut Vodka sauce being one of them) nor would it be the last What do you think of this latest campaign from Heinz? Follow Marketing Raven for more such content from the world of #marketing and #business

Heinz just pulled off a shocking color code hack that showed the truth behind their ketchup! Restaurants tried to trick customers by filling Heinz bottles with different ketchup, but Heinz was one step ahead. Want to hear more clever tricks to get an idea? Sign Up Now: 360Digitals.us #HeinzHack #KetchupTruth #BrandProtection #SmartMarketing #ColorCode #StayInformed #FoodIndustry #CleverStrategies #BrandAwareness

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Heinz Came Up With A Genius Color Code Hack To Fight Ketchup Fraud A lot of small restaurants fill their empty Heinz bottles with other ketchup brands. Heinz wanted to do something about this “ketchup fraud”. First, they identified the exact Pantone code of their ketchup. Then, they added a border around their label that matched this color code. If the color of the ketchup didn’t match the label, the bottle didn’t have Heinz in it. If the colors matched, it’s Heinz. Heinz called it “The Label of Truth”. Check it out below.

BRAND LICENSING CANNIBALIZES RESTAURANT SALES! 😳 This is the #1 concern I hear when talking to restaurant brands about extending them into retail through brand licensing, but that couldn’t be further from the truth. If that was true then: ⭐️ Starbucks would be going out of business 🍩 Dunkin would be shutting locations, not opening new ones 🍞 Panera Bread would be filing for Chapter 11 Yet, countless studies and statistics prove the opposite (all the brands above grew in-store sales between 8-13% in 2023 AND have strong retail licensing programs). 📈 Strategic licensing has shown to boost additional moments with your brand especually when your consumers can’t physically visit your locations. So, if you believe brand licensing will cannibalize your restaurant traffic, I want you to remember the companies I listed above. Don’t miss out on being a part of your consumer’s lives when they can’t be a part of yours! #brand #licensing #restaurant #food #beverage

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