Jacqui Hansen’s Post

Kraft Heinz came up with a genius way to help consumers identify real vs fake Heinz ketchup. The authentic Heinz ketchup is an “unmistakable” Pantone red color. Many restaurants refill Heinz ketchup bottles. So Heinz added the color to its bottles to help customers spot the difference between real and fake Heinz ketchup. The results were incredible, 97% of consumers could spot the difference. There are many creative authentication tools brands can use to fight fakes. This one was pretty genius collaboration between legal and marketing. #heinz #heinzketchup #fightfakes #trademarklawyer #iplawyer #brandprotection #copyrightlawyer #iplaw #iplawyers

“Feed Your Urge; Go To Town.” 🍕 Chicago Town is coming in hot with a brand new campaign launching 3rd October, and it’s all about showing frozen pizza some serious love! 🔥 They have included some new packaging for this campaign that even includes NaviLens for visually impaired customers, they’re going all out. 🙌 Head of Marketing, Paula Wyatt says it’s about bringing that takeaway quality straight from your freezer. So, what do you think? Can Chicago Town change the publics perception on frozen pizza? 🤔🍽️ #pizza #marketingnews #brandingnews

Heinz Came Up With A Genius Color Code Hack To Fight Ketchup Fraud A lot of small restaurants fill their empty Heinz bottles with other ketchup brands. Heinz wanted to do something about this “ketchup fraud”. First, they identified the exact Pantone code of their ketchup. Then, they added a border around their label that matched this color code. If the color of the ketchup didn’t match the label, the bottle didn’t have Heinz in it. If the colors matched, it’s Heinz. Heinz called it “The Label of Truth”. Check it out below.

🚇 This ad brightened an otherwise torrential morning in London. 🌧 🙏 🍝 Heinz’s latest campaign for its pasta sauces features a group of nuns having a 'religious experience' with their bolognese. One of the nuns can't even wait to finish praying before tucking in - hence "Ridiculously Good". It also includes the playful tagline "Based on a true story". ❓❗But wait, are they allowed to say that?! 😜 ✅ Well, yes. "Based on a true story" is an example of puffery—an exaggerated claim not meant to be taken literally. UK advertising rules allow this kind of creative license, as long as it’s clear that the statement is humourous and not misleading. 🤨 🛐 That said, people can be sensitive to ads featuring religious imagery, and the ASA could review it if complaints arise... 🌫 😞 The weather is so awful in London this morning that this ad has me craving some comfort food. What's your go to on a day like this? #Retail #Marketing #Advertising #Heinz

🍹 Exciting News! Introducing White Box Cocktails 🍹 Kick off the week with a splash! We're delighted to showcase three new cocktails from White Box Cocktails. Now, crafting your favorite drinks at home is easier than ever before. Treat yourself or surprise a friend with these delightful cocktail kits. Read More Here: https://lnkd.in/e6AYdpGf Whitebox Cocktails Partner with Larder magazine for prime advertising opportunities. Reach our diverse and engaged audience to boost your brand visibility. Get in touch today to learn more about advertising with Larder magazine! #cocktails #WhiteboxCocktails #scotland #drinks #CocktailTime #LarderMagazine #AdvertisingOpportunity

Uncovering How to Barbecue Right's Best Revenue Stream Discover the surprising truth behind How to Barbecue Right's success! We explore the changing landscape of revenue sources and reveal why physical products outshine YouTube earnings. Join us as we delve into retail, rubs, sauces, and more! #BarbecueSuccess #RevenueStreams #FoodBusiness #YouTubeEarnings #CulinaryJourney #HowToBarbecueRight #GrillingSuccess #RetailInsights #CookingCommunity #BBQProducts

Heinz just pulled off a shocking color code hack that showed the truth behind their ketchup! Restaurants tried to trick customers by filling Heinz bottles with different ketchup, but Heinz was one step ahead. Want to hear more clever tricks to get an idea? Sign Up Now: 360Digitals.us #HeinzHack #KetchupTruth #BrandProtection #SmartMarketing #ColorCode #StayInformed #FoodIndustry #CleverStrategies #BrandAwareness

Introducing our all-new Branded French Fries Pouch – because first impressions matter! 🍟 Imagine delighting your customers with not just delicious fries, but with fries served in stylish, custom-branded packaging that amplifies your brand's identity. In the fast-paced foodservice industry, every detail counts. By investing in branded pouches, you create a lasting impression that goes beyond taste. It's about offering a cohesive experience that resonates with your audience and sets you apart from competitors. Ready to elevate your fry game? Dive into the future of food presentation and let your branding shine with every bite. #FoodTrends #BrandingStrategies

Time to fuel... 😋 Really excited about this news! Allsup's Convenience Store is coming to a town in Johnson County, Texas, loaded with famous Allsup's burritos. When driving long distances, I personally like the following items from ALLSUPS CONVENIENCE STORE : Pringles plus Sour cream   Spicy Chicken Bites 🤭😏 Seasoned Curly Fries with Side of Ketchup World Famous Burrito, beef or chicken I would love to hear what your favorite item is in the comments. #conveniencestores #burritos #texas #retail #businessnews

The name of your business or brand can go a long way towards helping you achieve success. For instance, my wife, Barbara, and I were driving down Kneeland Street in Boston recently when Boston Kitchen Pizza caught our eyes. Sure, we both love #pizza, so that's one reason we were drawn to their sign. But the name of the restaurant on the sign sounded like they might be the official pizza of the city or something. I also noticed that they said they served Boston's best pizza as well. So why would we go anywhere else for our pizza? They're the best, right? You know and I know that a lot of other restaurants in #Boston probably make the same claim. That's #marketing. That's #advertising. That's business. That's important to note how far the name alone of your business or brand can go in getting the undivided attention of your customers and prospects. #MarketingLife