Russell Walsh’s Post

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Brand Growth | Marketing & Sales Strategy | Digital & Social Marketing | Media Advertising & Creative | Creative & Content Development | Communications | Customer Insights | Sponsorship | B2C | B2B

As I perused the cafe breakfast menu on a sunny Sydney weekend morning, I started to wonder why bacon is a favourite go-to for breakfast and not other meats? 🥓✨ Well, the story is sizzling with marketing genius! Back in the 1920s, the Beech-Nut Packing Company had a pork problem. They had plenty of bacon but not enough people eating it. Enter Edward Bernays, the PR mastermind often dubbed the "Father of Public Relations." Bernays cooked up a marketing campaign that would change breakfast forever. He collaborated with a physician to endorse a hearty breakfast, which conveniently included bacon and eggs. The idea? To promote a "heavier" breakfast as a healthy start to the day. 🥓🍳 Fast forward to today, and bacon has cemented its spot on breakfast plates around the world. According to recent data, around 68% of Americans indulge in bacon for breakfast regularly, while around 53% of Australians eat bacon at least once a week, most likely at the local cafe. This is yet another prime example of the powerful influence of marketing on our everyday lives, often in ways we don't even realise. Who would have thought a savvy PR campaign from nearly a century ago would shape our breakfast habits today? So the next time you sit down to a strip or two of bacon at breakfast, remember you're part of a legacy that started with a clever marketing strategy. Bacon for breakfast? It's a tradition that's truly cured! 😄🥓 So, hats off to Edward Bernays and his groundbreaking campaign. Who knew the secret to a beloved breakfast staple lay in the hands of marketing magic? #MarketingMagic #MarketingGenius

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Richard Dunkerley

Communications & PR leader | Brand & Reputation Management | Content | Client Insights | Digital Marketing | Financial Services

6mo

Love a story like this Russell, it’s right up there with the genius who doubled shampoo sales with the simple instruction ‘rinse and repeat’!!

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