Mary Daoud

Calling All Working Moms! Whether you’re a seasoned mom or just starting out, juggling work and motherhood is no small feat. I’d love to hear from you: What’s the ONE best piece of advice you’d give to another working mom? From time management to self-care, let’s share and support each other. Drop your wisdom in the comments — your advice could make a world of difference! #WorkingMom #MomLife #AdviceNeeded #SupportEachOther

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Innovation Elevates Our Everyday Moments 🌱 This morning's breakfast 🍽 with my family prompted me to reflect on the transformative power of innovation, particularly in creating exceptional experiences for consumers. While innovation presents its challenges, it's crucial for addressing consumer needs and enriching our lives. Successful product launches are rooted in sharp insights and deep human understanding that anticipate emerging trends and align with changing consumer desires. It requires creativity, persistence, and dedication to excellence as we iterate and fine-tune products to deliver meaningful value and positive change to consumers. The growing demand for health, sustainability, and ethical practices is driving the rise of alternative diets such as vegetarian, vegan, keto, and flexitarian. These trends are rapidly expanding across the globe—the global vegan market, for example, is forecasted to grow at a CAGR of 10.7% by 2030. Nearly half of consumers have developed new allergies since childhood, according to research, prompting them to adapt their diets and lifestyles. As someone who manages psoriasis and has a child with atopic eczema, I understand the crucial role dietary changes play in minimizing flare-ups. While not a cure, these adjustments bring significant relief. One innovative product that my family and I absolutely love is Philadelphia Plant Based. Made with almonds and oats, Philadelphia Plant Based offers the same creamy, delicious taste as the Original, but entirely plant based! We enjoy spreading it on toast with avocado—it’s one of our favorite breakfast combinations! I'm proud to have been part of the team that brought this fantastic product to life. It's so tasty, even those without dietary restrictions love it! 👨‍👩‍👧‍👦 Our passion for innovation doesn’t end here. We're continuously exploring new ways to enrich our lives and yours through groundbreaking products. This exciting product from Philadelphia is the result of the dedication, talent, and passion of an exceptional team, including Derya Seyman, Vanessa Harrer, Loreta Lenz, Heinloth Evangelia, Manuela Toson, among others. #teamMDLZ #consumercentricity #innovation #anticipatingtrends #marketingexcellence #growth

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The market researcher Circana is forecasting retail food and beverage volume growth in 2025 of between zero and 1%. Sales dollar growth next year is expected to be between 2.5% to 3.5%, driven by increased price realization of between 2% to 3%. In 2024, Circana projected volume growth of 1% and at the mid-year the company said it stood at 0.8%, with top-line growth of 2.2% supported by price realization of 1.4%. #consumertrends #retail #forecasts #groceryindustry Sally Lyons Wyatt Keith Nunes Circana

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At PepsiCo we’re not afraid to push the limits of what’s possible. Case in point: Who ever thought that a #Pepsi can could become a digital platform for sharing exclusive content!   One of the main conversations here at Cannes Lions International Festival of Creativity is how brands tell new stories, to new audiences, across new platforms. I think it has something to do with the relationship between #marketing and #design, and to me, that relationship is all about #creativity, #innovation, and #passion. Finding touchpoints and moments where we can come together and riff on new ideas is what it’s all about – and that’s how the Pepsi Smart Can was born!   With this first-of-its-kind technology, we're driving distinctiveness and bringing new fans into Pepsi’s world, creating more meaningful engagement via a global network of creators who can share their experiences and passions – sport, music, gaming -- in this totally new and novel way. The can's beautifully-designed 360-degree wraparound screen will bring the content to life – a “CANvas” of self-expression!    The Pepsi Smart Can was created entirely with our #Thirstyformore fans in mind, and it wouldn’t be possible without Mauro Porcini, Stephen White, Michael Castellon, Karolis Antanenas, Eric Melis, Gustavo Reyna, Adam Wróblewski (he/him), and our amazing marketing and design teams in Dublin! And this is just the beginning...     #CannesLions2024 #PepsiCoProud

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Occasion based marketing for beverages is not a new phenominum. We just have to go back over the catalogue of historic Coca Cola ads to see how leveraging occasions has been used for decades to drive increased sales and margins for all members of the Coca Cola value chain.  “Refreshment on the Go”, “Stock Up for the holidays”, “makes food taste better”, “easy hospitality”, “Refreshing vacations” are just of few of Coca Cola’s occasion based propositions. It’s been the Coca Cola way for generations, and the basic principles from yesteryear, are still applied today. In fact, for the Coca Cola system, Occasions sit at the heart of their marketing DNA. They call it the OBPPC (Occasion, Brand, Pack, Price, Channel) process and it’s a critical element of their overall marketing. Coca Cola ensures that for each occasion, they clearly define the optimal brands to be sold, in the most appropriate packages, at the right prices, in the target channels to sell more products, at higher prices. They use occasions to pro-actively change the market dynamics in their favour by shifting the demand curve for beverages rather than simply moving along it to where the market takes them. DM me to learn more about how you can use Growth Scope to unlock your liquor market growth agenda by unlocking consumption occasions.

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This #EarthWeek and every day, Colgate-Palmolive remains unwavering in its commitment to drive social impact, help millions of homes and preserve our environment. This commitment is vital to our purpose to reimagine a healthier future for all people, their pets and our planet. As we celebrate Earth Week, I am proud to highlight some of our achievements that contribute to a more sustainable future and foster change in our communities: - Pioneering a first-of-its-kind recyclable toothpaste tube. Recently Stina Inc. announced that 90% of toothpaste tubes in the US now have designs compatible with the color HDPE bottle stream, a critical design milestone in the US on the journey to recyclability for plastic squeeze tubes. - Colgate-Palmolive has 36 TRUE certifications for zero waste in 21 countries across five continents. - Through our Bright Smiles, Bright Futures initiative, we've reached 1.7 billion children and their families in over 100 countries since 1991. - Hill's Pet Nutrition's work with NBCUniversal Local’s Clear the Shelters has helped facilitate over one million pet adoptions since its inception in 2015. These milestones reflect our ongoing journey towards reimagining a healthier world. Learn more about our commitment to the environment: https://lnkd.in/e3hsPhXA #Sustainability #EarthDay2024 

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Inflation-weary shoppers are finally cutting back on potato chips. Frito-Lay North America reports 4% drop in sales volume, warns that consumers are looking for more deals. For the past few years as prices soared, many consumers kept buying affordable treats like Doritos and Lay’s in lieu of bigger-ticket splurges such as restaurants, concerts or travel. But now, they are limiting their spending in all areas, said Jamie Caulfield, PepsiCo’s chief financial officer. Sales volume for PepsiCo’s Frito-Lay North America business dropped 4% in the latest quarter, the company said. “There is a cohort of consumers that have become more price conscious,” Caulfield said. “They’re looking for more deals to get more for their money.” The snacks-and-soda giant reported a 1% increase in revenue and 2% drop in sales volume in the June quarter globally. Sales volume for its North America beverage business fell 3%. #inflation #retail #groceryindustry PepsiCo Conagra Brands Nicholas Miller Sally Lyons Wyatt

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One of my favorite, and one of our most requested, reports of the year: the Future of Flavor report is here! 🙌🏽 Who doesn't love finding new flavors to launch? If you're part of developing new items, this is a must-read on what’s coming up next in flavor profiles! 💥 Message me for more info, or email the team at [email protected]. Warning: it may make you hungry 😋 #privatebrands #Daymon #foodinnovation #flavorfun

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I hate using cliché marketing terms, but #momentoftruth, is the best way I can think to describe seeing a #premium, glass bottled drink pop off the shelf or provide an elevated on-premise experience. Don't let that moment fall flat. RTD Cocktails, Sparkling Water, Mixers and many other #beverage categories are offering consumers a myriad of options that all look the same. Don't spend so much time perfecting your liquid, just to sell it short (figuratively and literally) with substrate and #form. Head over to Packaging Dive to read more (and you might notice a couple more of my thoughts on the issue...) O-I #drinktainer #packaging #beveragepackaging #innovation #cpg #foodandbev #brand #spirits #cheers

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Nice to see B2C companies living the strategy of promoting for reach, not just activation, inspite of investor pressure. Hopefully, we will start to see B2B companies balancing their short-term marketing strategies with more long-term investment. #B2Bmarketing #Howbrandsgrow #longandshort

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Mondelēz International: effective PPA & disciplined execution pay off as MDLZ beats both top and bottom-line consensus with broad-based growth across all markets In the words of MDLZ CEO the key drivers of outperformance: - accelerate our core business and strategically reshaping our portfolio (Evrith...) - executing with excellence across categories, markets, and brands - reinvesting behind brands - driving distribution - expanding our capabilities - maintaining cost discipline 𝐐𝟑 𝐅𝐘𝟐𝟎𝟐𝟒 • NR: $ 9,204m • OSG: +5.4%; Volume: +0.3%, Price/ mix: +5.1% • GM%: 32.6%; -610 bps vs Q3 FY23 • Adj. OP%: 20.9%; +270 bps vs Q3 FY23 • Beats analysts’ consensus for revenue and EPS 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 𝐛𝐲 𝐑𝐞𝐠𝐢𝐨𝐧𝐬 • Latin America: $1,204m NR; OSG: +2%; Vol: -3.9%, Price/ mix: +5.9% • Asia, Middle East, & Africa: $1,851m NR; OSG: 5.8%; Vol: +0.7%, Price/ mix: +5.1% • Europe: $3,323m NR; OSG: +8.1%; Vol: +0.5%, Price/ mix: +7.6% • North America: $2,826m NR; OSG: +3.7%; Vol: +1.7%, Price/ mix: +2.0% 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 𝐛𝐲 𝐌𝐚𝐫𝐤𝐞𝐭 𝐓𝐲𝐩𝐞𝐬: • Emerging Markets: $ 3,530m NR; OSG: +4.9%; Vol: -1.0%, Price/ mix: +5.9% • Developed Markets: $ 5,674m NR; OSG: +5.6%; Vol: +1.0%, Price/ mix: +4.6% Fiscal 2024 Outlook – Reaffirms • Organic Net Revenue growth: to be at the upper end of 3-5% • Adjusted EPS growth: high single-digit on a constant currency basis based 𝗧𝗼 𝗴𝗲𝘁 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 & 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: https://lnkd.in/ea4gy65y 𝗔𝗯𝗼𝘂𝘁 𝘂𝘀: Frederic Fernandez & Associates FF&A solves the most complex strategic problems of the world's largest FMCG companies across Corporate Strategy, Organic Growth, Digital RTM (eCommerce, DTC, EB2B), and M&A. 14 out of the world's 20 largest FMCG companies are repeat Clients (more on FF&A website: https://lnkd.in/dc6jY4Qp) #fmcg #cpg

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THERE ARE INFINITE DEFINITIONS OF BEAUTY. WHAT'S YOURS? Join me in signing Coty’s petition to change the current outdated dictionary definition and examples now: https://lnkd.in/ggjrfVrd. #UndefineBeauty #CotyPride

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In hindsight, what I was trying to say in this clip is: Business Decisions = Data + Experience + Gut. Data is only 1/3. By ascribing outsized weight to it, far from becoming data-driven, organizations wind up giving themselves analysis paralysis. This also turns insights and marketing crews from being students of consumer and bold demand creators into painters-by-numbers.

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As Halloween approaches, it's interesting to look at how consumer snacking habits shift during the season. @[Circana](null)'s latest insights reveal what candies see a surge in demand on Halloween compared to other days, and which non-candy categories are gaining popularity. Learn more about the latest candy and snacking trends: https://bit.ly/403Xmiu

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Check out the most recent episode on the Spotlight Series!

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Hey friends, check out my recent piece. I would love to hear your stories -- how do you all navigate the balance between shot-term sales and long-term brand performance? It's so tempting to chase immediate sales but neglecting brand is a recipe for short lived success. Let me know your thoughts! -- #brandstrategy #demandgeneration #marketingtips #businessgrowth

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some insight from the linkedin algorithm

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In 2023, U.S. pet food spending reached $45.5 billion, marking a 17.6% increase from the previous year. Notably, lower-income households showed the highest percentage increase in spending, while both younger (under 35) and older (over 65) age groups significantly boosted their pet food expenditures. These shifts in spending patterns across demographic groups may reflect changes in pet ownership trends or a reprioritization of pet care expenses. However, it's important to note that persistent pet food inflation likely contributed to the overall spending increase, with prices remaining elevated compared to pre-pandemic levels. #BSMPartners. #NothingIsImpossible.

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