Krystyna K.’s Post

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Marketing Strategist, MBA | Marketing Communications | Consumer Insights | Purposeful Brands | Brand Management | Incremental Innovation | Driving Sustainable Growth | Consumer Centricity | Marketing Excellence

Innovation Elevates Our Everyday Moments 🌱 This morning's breakfast 🍽 with my family prompted me to reflect on the transformative power of innovation, particularly in creating exceptional experiences for consumers. While innovation presents its challenges, it's crucial for addressing consumer needs and enriching our lives. Successful product launches are rooted in sharp insights and deep human understanding that anticipate emerging trends and align with changing consumer desires. It requires creativity, persistence, and dedication to excellence as we iterate and fine-tune products to deliver meaningful value and positive change to consumers. The growing demand for health, sustainability, and ethical practices is driving the rise of alternative diets such as vegetarian, vegan, keto, and flexitarian. These trends are rapidly expanding across the globe—the global vegan market, for example, is forecasted to grow at a CAGR of 10.7% by 2030. Nearly half of consumers have developed new allergies since childhood, according to research, prompting them to adapt their diets and lifestyles. As someone who manages psoriasis and has a child with atopic eczema, I understand the crucial role dietary changes play in minimizing flare-ups. While not a cure, these adjustments bring significant relief. One innovative product that my family and I absolutely love is Philadelphia Plant Based. Made with almonds and oats, Philadelphia Plant Based offers the same creamy, delicious taste as the Original, but entirely plant based! We enjoy spreading it on toast with avocado—it’s one of our favorite breakfast combinations! I'm proud to have been part of the team that brought this fantastic product to life. It's so tasty, even those without dietary restrictions love it! 👨👩👧👦 Our passion for innovation doesn’t end here. We're continuously exploring new ways to enrich our lives and yours through groundbreaking products. This exciting product from Philadelphia is the result of the dedication, talent, and passion of an exceptional team, including Derya Seyman, Vanessa Harrer, Loreta Lenz, Heinloth Evangelia, Manuela Toson, among others. #teamMDLZ #consumercentricity #innovation #anticipatingtrends #marketingexcellence #growth

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