Innovation Elevates Our Everyday Moments 🌱 This morning's breakfast 🍽 with my family prompted me to reflect on the transformative power of innovation, particularly in creating exceptional experiences for consumers. While innovation presents its challenges, it's crucial for addressing consumer needs and enriching our lives. Successful product launches are rooted in sharp insights and deep human understanding that anticipate emerging trends and align with changing consumer desires. It requires creativity, persistence, and dedication to excellence as we iterate and fine-tune products to deliver meaningful value and positive change to consumers. The growing demand for health, sustainability, and ethical practices is driving the rise of alternative diets such as vegetarian, vegan, keto, and flexitarian. These trends are rapidly expanding across the globe—the global vegan market, for example, is forecasted to grow at a CAGR of 10.7% by 2030. Nearly half of consumers have developed new allergies since childhood, according to research, prompting them to adapt their diets and lifestyles. As someone who manages psoriasis and has a child with atopic eczema, I understand the crucial role dietary changes play in minimizing flare-ups. While not a cure, these adjustments bring significant relief. One innovative product that my family and I absolutely love is Philadelphia Plant Based. Made with almonds and oats, Philadelphia Plant Based offers the same creamy, delicious taste as the Original, but entirely plant based! We enjoy spreading it on toast with avocado—it’s one of our favorite breakfast combinations! I'm proud to have been part of the team that brought this fantastic product to life. It's so tasty, even those without dietary restrictions love it! 👨👩👧👦 Our passion for innovation doesn’t end here. We're continuously exploring new ways to enrich our lives and yours through groundbreaking products. This exciting product from Philadelphia is the result of the dedication, talent, and passion of an exceptional team, including Derya Seyman, Vanessa Harrer, Loreta Lenz, Heinloth Evangelia, Manuela Toson, among others. #teamMDLZ #consumercentricity #innovation #anticipatingtrends #marketingexcellence #growth
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Anticipating the Future of Plant-Based Living 💫 Let’s dive into the transformative world of plant-based diets and the remarkable developments on the horizon. This is a pivotal moment for embracing healthy living, and I'm here to share insights and undeniable benefits that will elevate your experience with plant-based eating. 👉 Setting the Record Straight on Common Myths As we unpack the plant-based lifestyle, it’s crucial to tackle the misconceptions that often arise and are bound to be challenged even more aggressively: ❌ "You'll never get enough protein!" ❌ "Plant-based diets are boring and restrictive!" -❌"You'll be iron-deficient and fatigued constantly!" These myths are outdated and will be debunked with clarity. A well-planned plant-based diet provides ample nutrients essential for vibrant health and energetic living. 📌 The Remarkable Benefits of Plant-Based Eating Looking forward, here are the incredible benefits that await those who fully embrace a plant-based diet, benefits that are gaining overwhelming recognition: ✅Significantly reduced risk of chronic diseases such as heart disease, type 2 diabetes, and certain cancers. ✅ Enhanced weight management and effective weight loss potential. ✅ Improved gut health coupled with a strengthened immune function. ✅ Amplified energy levels and enhanced mental clarity. Embrace the Transition Together🤗 As we gear up to incorporate more plant-based meals into our lives, here are effective strategies to kickstart your journey: ✍️ Start with one meat-free day a week and explore new, exciting plant-based recipes that excite your palate. ✍️ Experiment with a diverse range of fresh ingredients and flavors—fruits, vegetables, whole grains, and legumes are waiting for your culinary touch. ✍️ Discover innovative plant-based alternatives for your current favorites, like vegan cheeses or plant-based burgers, as these options continue to evolve and impress. PS. I want to hear your thoughts on the future of plant-based eating! PSS. Share your favorite plant-based recipes and tips in the comments below. Together, we have the power to cultivate a healthier and more sustainable community! I am Obialor, Chibugo Doris, your health writing superhero, reporting to Duty! #plantbaseddiet #healthyeating #wellness #GoHardorGoHome photo credit: Pinterest
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Europe Vegan butter market is expected to grow at a CAGR of 6% during the forecast period. The Europe Vegan butter market is expected to reach USD 0.89 Bn. by 2030 from USD 0.59 Bn. in 2023. Request For a Sample Report : https://lnkd.in/gWTWix6E Our latest market report delves into the rising demand for vegan butter across Europe, driven by health-conscious consumers and the growing popularity of plant-based diets. Discover key trends, innovative product launches, and market dynamics shaping this vibrant sector. From sustainability to flavor innovations, learn how brands are responding to the evolving preferences of today's consumers. Stay ahead of the market curve with strategic insights and comprehensive data. Read the full report for an in-depth analysis of the Europe Vegan Butter Market. #MarketReport #VeganButter #PlantBased #Sustainability #Health #Wellness #Europe #MarketInsights #ConsumerTrends #FoodInnovation #VeganDiet
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Morning Knowledge Shot 👩🏫 Consumer perceptions of clean label plant-based products 🥦 Exciting research from Food Research International journal dives deep into how different dietary groups perceive clean label #plantbased products. This study highlights important insights into the motivations and attitudes of #omnivorous, #vegan, #vegetarian, and #flexitarian consumers. Differentiated Perceptions: - Vegans, vegetarians, and flexitarians prioritize quality, health, animal welfare, and sustainability. - Omnivores show less distinction between clean label and original plant-based products. Descriptors: - Plant-reducer groups favor terms like "healthy," "natural," and "simple/additive-free" for clean label products. - Omnivores use a broader range of descriptors without a strong emphasis on clean labels. Motivations: - Health, natural content, and ethical concerns drive food choices for plant-based consumers. - Clean label products are perceived positively, aligned with desires for #health and #sustainability. In conclusion, this study underscores the importance of catering to specific dietary preferences to support the shift towards healthier and more sustainable diets. By aligning product offerings with consumer values, food producers can better meet the growing demand for plant-based and clean label products. This research is a step towards understanding consumer behavior and aiding the transition to #sustainable eating habits. Check out the full paper "Green or clean? Perception of clean label plant-based products by omnivorous, vegan, vegetarian and flexitarian consumers": https://lnkd.in/dHkmhNtY Do you like to be up to date with #advances in #science? So follow me here Ítala Marx 👩🏫🚀 I talk about #innovation #sustainability #health #nutrition #foodscience #foodtech
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Is plant-based eating here to stay? We think so. We dove into the growing plant-based food market to uncover why health-conscious Boomers and morally-driven Gen Z are fueling the rise of plant-based diets. https://hubs.la/Q01WgVfX0 #mrx #consumerbehavior #insights
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The Rise of Plant-Based Diets: A Sustainable Shift in Eating Habits In recent years, plant-based diets have become increasingly popular, gaining attention for their health benefits and positive impact on the environment. While the growth of this trend may have plateaued,… #ClimateChange #Diabetes #dieting #Foodindustry #Lowriskofheartdisease #Plantbaseddiets #Shiftineatinghabits #sustainability #Vegan >>> Read more
The Rise of Plant-Based Diets: A Sustainable Shift in Eating Habits
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🍽️ The Evolution of Plant-Based Diets in the F&B Industry 🍽️ In recent years, plant-based diets have moved from niche to mainstream, reshaping the food and beverage industry in exciting ways. This shift isn't just about diet trends; it's about innovation, sustainability, and meeting diverse consumer needs. 🌿 Key Trends in Plant-Based Eating: - Innovation in Products: From plant-based meats to dairy alternatives, the market is overflowing with innovative products that cater to vegans, vegetarians, and flexitarians alike. - Health and Wellness: Many are turning to plant-based diets for health reasons, seeking the benefits of lower cholesterol, improved digestion, and increased energy levels. - Environmental Impact: Consumers are increasingly aware of the environmental impact of their food choices. Plant-based diets typically require fewer resources and generate fewer greenhouse gases. The rise of plant-based diets is not just a trend; it's a testament to changing consumer values and the industry's ability to adapt and innovate. As we move forward, it's exciting to see how these trends will continue to evolve and influence the market. #PlantBased #FoodTrends #Sustainability #HealthAndWellness #InnovationInFood
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What do consumers want from their diet? How are their food preferences and motivations evolving? Do you need to adapt your business and/or products, and if so, how? 🤔 If you’re in the food and beverage industry, tracking consumer preferences is an important part of your work. The answers to the above questions are vital to optimise sales, and need to be monitored as consumer preferences shift. Our latest article shares key insights from our recent Smart Protein Project Consumer Survey, Evolving Appetites. The pan-European survey explores how consumer behaviour has changed over the last three years, building on their 2021 survey report, What Consumers Want. 👀 Fancy a sneak peak? Check out some of our data highlights below: 1. 51% of European meat eaters reduced their annual meat intake in 2023, with Germany, France, and Italy leading the way. 2. 38% of Europeans are currently following a flexitarian, pescatarian, vegan, or vegetarian diet. 3. Of those European meat consumers who are reducing their meat intake, 47% are doing so for health concerns, 29% for animal welfare, and 26% for the environment. 4. The flexitarian diet transcends generational backgrounds, with 29% of Boomers, 27% of Gen X, 26% of Gen Z, and 28% of Millennials identifying as flexitarian. 5. 53% of Europeans intend increasing their consumption of legumes, while 40% plan on consuming more plant-based alternatives. Uncover the remaining takeaways and actionable insights here: https://lnkd.in/eWfkMs8N 💡 #ProVeg #NewFoodHub #SmartProtein #WhatConsumersWant #EvolvingAppetites #PlantBased #Legumes #ConsumerSurvey
From meat to legumes – tracking Europe's shift towards more plant-based eating
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🔮 The Future of Flavour As environmental and health concerns drive a global shift towards plant-based diets, the success of these diets hinges on one key factor: taste. 🌲 Expanding Market: The vegan food market is growing rapidly, with projections to surpass $24 billion by 2026. This trend is not limited to vegans. In Britain, half the population is reducing or eliminating meat from their diets. It's not just about adopting a plant-based diet – it's about enjoying it. 👅 Tackling Taste Challenges: While plant-based alternatives offer delicious options, they also present taste challenges, such as bitterness, astringency, and 'beany' flavours. Flavour-masking agents play a crucial role in overcoming these issues, revolutionising the taste and appeal of plant-based foods. Discover more in our slides below, or read our comprehensive blog post about The Future of Flavour here: https://lnkd.in/ezpxCFW5 #DeliveringTheDifference #FutureOfFlavour #PlantBased
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The Food Frontier Consumer Survey 2024 that explores meat consumption trends, diet types and influencers, protein alternatives, climate change attitudes and pet diets has been released. This year’s survey engaged 2,000 respondents across Australia, about their meat consumption trends, diet types, protein alternatives, climate change attitudes, and even pet diets. Key findings reveal shifts in dietary habits: 🔹 Meat reducer is the most popular diet in 2024 (21%), followed by intermittent fasting (15%) and organic (14%). 🔹 7% of Australians follow a flexitarian diet, while 15% are either vegetarian or vegan. 🔹 79% of Australians are going meat-free at least one day a week, with many abstaining completely. 🔹 Key reasons for reducing meat: health (61%), budget (54%), and environmental concerns (37%). 🔹 41% of Australians have tried plant-based milks, and 35% have tried plant-based meats (up from 24% in 2021). 🔹 16% of Australians eat plant-based meats regularly. 🔹The biggest barriers? Poor taste (46%), high price (37%), and being perceived as too processed (31%). 🔹 44% of Australians believe animal agriculture contributes to climate change. Download the Food Frontier Consumer Survey 2024 here - https://lnkd.in/g-d2wTmb #Insights #DietaryChanges #MeatReduction #PlantBased #Sustainability #FoodTrends #FoodScience #AIFST Fiona Fleming Michael Depalo Marc Barnes Gregory Harper Anna Barlow Angeline Achariya (GAICD) Chris Downs Heather Smyth LIONG GIE LIEM Chao Xue Catherine Gair Jodie Hill Melissa Packham 🌱🛠️ GAICD Melissa Garland
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This week I had the honour of giving a keynote speech at the 16th #Molkereikongress in Munich 🎤 The topic: "Flexitarian Diet – a future model and a chance for the industry?". The audience: dairy industry representatives, milk processors and retailers. Polarising? Maybe, but an important and forward-looking topic. 🚀 And why is that? ▪ A Flexitarian, plant-based diet is a major consumer trend: 81% of consumers want to lead a healthier lifestyle and 49% have changed their diet to live more sustainably. Today, 44% of Germans already follow a flexitarian diet. ▪ The newly published dietary recommendations of the #DGE are more plant-based than before, with a distribution of at least ¾ plant-based foods and a maximum of ¼ animal-based foods. ▪ Eating more plant-based foods is good for your health and good for the planet. ▪ However, a plant-based diet does not mean giving up milk and dairy products: They, AND plant-based alternatives, have an important role to play in this diet. ▪ It's not a question of OR. It's a question of AND: We need both dairy products and plant-based alternatives to give consumers a choice. ▪ Flexitarian diets offer opportunities for consumers, industry and commerce. So, to return to the title of my presentation, "Flexitarian Diet – a future model and a chance for the industry?", my answer - coming from #Danone, a company with health at the heart of its vision and a firm belief that a healthy person needs a healthy planet - is "yes". And even more than that: Flexible eating with a plant-based diet is not just the future, it is here. It is a current and huge trend that we need to embrace. Let’s shape the flexitarian future together! 🤝 Thanks to #LebensmittelZeitung & #dfv Mediengruppe for the organisation and valuable industry exchange. And thanks also to Dirk Lenders for the great moderation! #MolkereiKongress #FlexitarischeErnährung #danonedach #proudtobeadanoner
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