inBeat Agency

Spending money where everyone else is spending isn’t always the best strategy. In this episode, Christelle Flahaux of fabric shares how startups with fewer resources can stand out in a crowded market. Her team delivers impactful results by prioritizing smarter strategies over bigger budgets. She explains how they focus on storytelling, content creation and targeted campaigns, amongst other strategies. To learn more, listen to the full episode by clicking the link in the comments below. #influencermarketing #DTCmarketing #ecommerce #growth #advertising

How do you compete with giants like Shopify, Adobe or Salesforce without matching their massive budgets? In this episode of “Growthnotes,” Christelle Flahaux, CMO at fabric, shares how her team prioritizes creativity, storytelling and precision over the traditional ad spend. She explains fabric’s successful strategies for opening up business opportunities. Click the link below to watch the full episode. #influencermarketing #DTCmarketing #ecommerce #growth #advertising

How do you stand out in a crowded market with less money and brand positioning than your competition? In this episode, we speak with Christelle Flahaux, CMO at fabric, about redefining e-commerce through innovative storytelling and strategy. Christelle reveals how cutting traditional ad spend by 60% and leveraging intent data helped her team generate higher-quality leads with a lean, efficient tech stack. From account-based marketing (ABM) targeting high-growth brands and identifying executives in new roles to focusing on organic social and analyst relations, she explains how to create market pull in even the most saturated industries. Click the link in the comments below to listen to this episode. #influencermarketing #DTCmarketing #ecommerce #growth #advertising

What’s the starting point for innovation? Empathy. In this episode of “Growthnotes,” Ankur Uttam, VP of Data Science and Analytics at Poshmark, shares how his team used data insights to develop a deep understanding of user needs to create impactful, user-focused experiences. This blend of empathy and analytics is the driving force behind successful innovation. Check out the link in the comments to listen to the episode. #influencermarketing #DTCmarketing #ecommerce #growth #advertising

How do we track impact in the face of new privacy challenges? In this episode, Ankur Uttam of Poshmark shares how his team uses data and attribution to innovate and personalize the shopping experience for both shoppers and sellers. From MMM’s big-picture view to the granular detail of multi-touch, Ankur explains why adapting both methods has become essential as privacy changes limit traditional tracking. Listen to the full episode by clicking the link in the comments. #influencermarketing #DTCmarketing #ecommerce #growth #advertising

Data informs creativity and innovation, and AI helps execute strategies. But nothing substitutes human-led innovation. In this episode of “Growthnotes,” Ankur Uttam, VP of Data Science and Analytics at Poshmark, shares how they use data and AI to innovate the online shopping experience. He explains their various live shopping event formats and how they enhance the shopper experience, from timing notifications based on each user’s activity to creating unique shopping listings. His strategies highlight how data and AI power innovation and creativity. Click the link in the comments below to listen. #influencermarketing #DTCmarketing #ecommerce #growth #advertising

What does it take to disrupt an industry dominated by century-old giants? In this episode, Marcelo Kertesz of MANSCAPED reveals how they used direct-to-consumer strategies and performance marketing to compete with established brands. He discusses the strengths of D2C and the challenges of scaling into omnichannel and retail. Marcelo shares some of his strategies, from leveraging digital tools to the power of humor, to shake up the market. Listen to the full episode. Click on the link in the comments below! #influencermarketing #DTCmarketing #ecommerce #growth #advertising

Does your team feel confident enough to challenge you? Marcelo Kertesz of MANSCAPED shares how welcoming feedback and questioning from peers and teams sharpens leadership and improves strategies. He emphasizes that strong leaders enjoy being questioned, are prepared to explain their views and strategies, engage in debates, reassess decisions, and course-correct when needed. Above all, Marcelo believes leaders should be curious and love learning. Click the link below to watch the full episode! #influencermarketing #DTCmarketing #ecommerce #growth #advertising

What do presidential campaigns, D2C performance marketing and omnichannel strategies have in common? In our latest episode, Marcelo Kertesz of MANSCAPED shares his experience developing successful marketing strategies for different industries. Marcelo discusses the power of D2C strategies to help small brands compete with established corporations. He explains MANSCAPED's transition to an omnichannel brand and the challenges of combining performance marketing with long-term mass retail strategies. Click the link in the comments below to listen to the full episode! #influencermarketing #DTCmarketing #ecommerce #growth #advertising

Are you facilitating community members’ interaction and connection or making everything about you? Jane Stecyk of Mighty Networks highlights the crucial shift from being the center of attention to becoming a facilitator of connections. Successful communities aren’t about the host; they’re about the people you bring together. When you transition from “hero to host,” you unlock your community's full potential. Click the link in the comments to listen to our conversation. #influencermarketing #DTCmarketing #ecommerce #growth #advertising