Jeff Erickson

Boring business doesn't = easy You're seeing this narrative on LinkedIn a fair bit lately I'll be honest I bought into initially. Just find a boring business Get a SBA loan Buy it for pennies on the dollar And boom; you're rich & chilling on the beach, drinking hemp seltzers 🤣 I own 2 "boring" businesses & this narrative is BS. No business operates itself; I am not sure why this narrative is espoused Sure; you can hire someone to manage it But they require management And sometimes you have to roll up your sleeves And managing people is HARD In the last month at our salon; we've dealt with: - Staff quitting (fighting w/ other staff) - Potential for lease not renewing - Booking system issues - Challenges adding new booking windows On the pool cleaning business: - Failed partnerships with referral sources - More startup costs than projected - Slower growth than we forecasted - Picky customers The two businesses are in totally diff spots; salon is 15+ years old & the pool cleaning biz is 1 month old; so apples & oranges. But the reality for both is similar; they don't run themselves; and while I do not actively run either; nor do I work on them every day; they still aren't easy. Just because someone posts it on Linkedin; doesn't make it true : )

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Day 1 - 21 Days to Kill Your Company: Enabling a Toxic Culture Unfortunately, I've got first-hand experience with this one. Never overlook culture. You have to be intentional about buildiing the culture that is right for your company, from hiring to managing to how you work with all of your stakeholders. Sacrificing culture for speed, revenue, or any other quick wins is a quick way to kill a startup on the rise. #21waystokillyourcompany

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21 Ways to Kill Your Company Day 16: Forever Build Another mistake I've fallen into before. Building and building and building until everything seems perfect. Without getting any feedback! Here is a tip - it will never be perfect and if you dont iterate you will waste a ton of money. I'm a big believer that if you're not embarrassed by your first product you over built. #founderadvice #startuptips

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Startup founders/CMOS/CROs: The most important part of designing & dominating a new category is framing, naming and claiming a problem. To win (76% of the economics) you must own the problem. Because…. She who owns the problem.  Becomes the solution. And owning a problem that matters. Is the greatest moat you can have. 🏴‍☠️ Want to learn how. Hit the link in comments 👇

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Startup founders/CMOS/CROs: The most important part of designing & dominating a new category is framing, naming and claiming a problem. To win (76% of the economics) you must own the problem. Because…. She who owns the problem. Becomes the solution. And owning a problem that matters. Is the greatest moat you can have. 🏴‍☠️ (Ps... wanna win in 2025... take our Strategy Therapy course 👇🏻)

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🌟 "I love what I do" vs. "I do it for the money" - Hear an honest take on balancing passion and profitability from a business owner. 🏢💰 Dive into the full journey on the Build with Tech Podcast! 🎧 Like, follow, and watch on YouTube! 📺 #EntrepreneurLife #BusinessGrowth

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Startup founders: why you should market the problem. (way more than your solution) -The bigger -the more urgent -and compelling the problem -the more time, money and energy -customers will invest in the solution

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Start your week with one small win: • Get in a workout • Get outside for 30 minutes • Read for 30 minutes • Write for 15 minutes • Complete a dreaded task Momentum is everything. Win Monday morning, win the week.

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Stop the capital-raising madness! Founders are missing the real cash flow game. True story: I've built my success with zero outside money. One acquisition in 2020 and another 8-figure venture thriving. LOL. Transform your business in 90 days. A few years ago, I was struggling with inefficient sales processes and unqualified leads. Fast forward to today, and I've helped hundreds of businesses like yours with my Self Financing Call Funnel. This AI-driven system pays you for every sales call, liquidates your ad spend, and boosts your bookings. No more chasing leads – let them come to you. Our clients have reported a 50% increase in conversion rates and a significant drop in customer acquisition costs. Want to know how? Drop a comment or message me.

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🚫 Learning to Say "No" Without Guilt 🚫 In a world that often celebrates overcommitment and constant availability, the power of saying "no" can feel daunting. Yet, mastering this simple word can be one of the most liberating skills you develop in your professional journey. 💡 Here are a few insights I've gathered on this important lesson: 1️⃣ Protect Your Energy: Your time and energy are finite resources. Saying "no" allows you to prioritize what truly matters and invest in tasks that align with your goals. 2️⃣ Set Boundaries: Healthy boundaries are essential for maintaining work-life balance. When you learn to say "no," you signal to others that your time is valuable, and you respect your own limits. 3️⃣ Foster Authenticity: By being honest about your availability, you cultivate stronger relationships based on respect. People appreciate transparency and will likely understand your decision. 4️⃣ Prioritize Self-Care: Remember, saying "yes" to one thing often means saying "no" to another. Prioritizing your well-being is not selfish; it's essential for sustained success. 5️⃣ Practice Makes Perfect: It’s okay to start small. The more you practice saying "no," the more confident you'll become. Saying "no" isn't about shutting doors; it’s about choosing the right ones to open. 🌟 #Leadership #SelfCare #WorkLifeBalance #Boundaries #CareerDevelopment #PersonalGrowth

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Your company's story is its most powerful asset. People connect with purpose, not just products. 👇 In the crowded market, your unique story sets you apart. Here’s how to leverage your story effectively: 1. Be genuine about your journey and the challenges you've overcome. 2. Regularly incorporate your founding story into your content strategy. 3. Use various formats like posts, videos, and articles to share your story. 4. Highlight the impact your business aims to make, resonating with your audience's values. Using LinkedIn to consistently share your purpose can significantly boost your personal brand. 🔃 If you found this post helpful, repost it with your network. #marketing #founders #entrepreneurs

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Something 99% of founders don’t realize (but the smart ones do…) 👇 You can only work so many hours in the day… And so what you need is leverage And by far the best leverage I have ever found is… Mentors + coaches + advisors Especially people who have done what you want to do. The next reason is connections I always look for advisors who can help me get connections I couldn’t on my own The third is access to resources I may not have I’ve been on both sides of the equation and I can tell you my mentors have saved me millions of dollars and more importantly time… I can say I’ve truly been honoured to get to coach select few founders recently! Speaking of… 3 of my SAAS founders have booked meetings/ are in due diligence with 9 figure plus brands since we’ve started working together 😱 I laugh when founders say “wow, you’re expensive” - and I say “would you trust me if I was cheap?” 😆🤷‍♂️ I only bet on founders who are coachable Have you found this to be true?

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Everyone Starts With Zero Everyone starts with: - Zero Residents 🛏️ - Zero Connections 📞 - Zero Reviews** ⭐ - Zero Social Media Presence📱 - Zero Reputation** 📉 - Zero Community Presence 🏘️ - Zero Revenue 💸 - Zero Experience 📚 - Zero Referrals 🔄 - Zero Testimonials 🗣️ It's Saturday today. It's up to you if your facility is going to be successful. Until you address these areas and get things moving, you should take zero days off. You have a lot of catching up to do, and time isn't on your side. Stop making excuses and start building from zero now. Your facility’s future depends on it. #NewAssistedLiving #ResidentialAssistedLiving #ALFSuccess #BuildFromZero #AssistedLivingOperators

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Not all potential clients are ready to jump straight into a call—and that’s okay! Many business owners today are nervous about - the economy - where to spend their money - who to trust - being sold to They want to get to know you first. If they aren't ready to book a call, what is your plan B? How can you reassure them that you are awesome? What steps can you help them take towards trusting you and start thinking of you as a person they would like to work with. Here are a couple of slow track options ✅ Add an ask a question button. It's a softer approach and the beginning of the get to know you process. No commitment but the start of a conversation. ✅Add some resources A blog, news, freebies or articles page helps to answer their questions and build a picture of you and how you work. When they find a helpful resource which talks directly to them, and they start to nod along reading it ✅Create a super useful download Add a download that helps solve a challenge your ideal clients regularly deal with. Then add in a follow-up sequence that invites a conversation further down the track. ✅Highlight reviews Bring your reviews higher up the page, highlight any that address these concerns that people might have. Social proof is still super powerful. Jumping on a call can feel like a big step for clients who are still testing the waters. These trust-building touchpoints give people a chance to get to know you without any pressure. It’s a softer approach that builds a relationship over time, so they feel confident when they’re ready to take the next step with you. #BuildTrust #CustomerRelationships #WebsiteOptimisation #ConversionRateOptimisation ...... Let's talk about websites.

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Where is the best place to invest in your business right now? Let's run a few scenarios of where to get the highest ROI if you’re not hitting growth goals. 1. Hire a high performing COO. Depending on your industry - you’re looking at at least $150k to start to get someone who knows how to streamline operations and growth.  There is usually a lag time of about 1-3 months (at least) before any of the actions the new COO takes you’ll see return.  2. Make better decisions. Bad (or no) decisions can be distractions from growth. Learn how to make key decisions with your existing team that keep your goals at the front. No additional expenses needed, no personnel movements and the pain of managing change like bringing in a new hire, just you leading the team to make better decisions.  If you’re not seeing the growth needed with your current team, don’t hire away your problems. If you want help, DM me “DECISIONS” and I'll send you my free training on how I led my teams through decisions that got them committed to the outcome and allowed us to achieve our goals faster. 3. Deep dive into your sales team KPI’s.  Find the 2-3 leaky holes that need to be fixed to close more clients.  Spend 1-3 months on improving the “leaky hole” metrics to watch them change. If you want better ROI, it usually isn’t because you’re not doing enough, it's because you’re doing TOO much.  You can’t run your business being a mile wide and an inch deep.

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🔥 RANT ALERT! Let’s talk about business being WAR, not a game for a second. Stop treating your business like it’s some fun hobby where you “hope” to win. Hope? Really? If you're not ready to fight every single day for your success, then quit pretending you're a serious entrepreneur. People love to throw around words like “grind” and “hustle” without putting in the blood, sweat, and tears. Well, guess what? It’s WAR out here—if you’re not strategizing, building alliances, and moving with precision, you’re losing. Your competition is not going to wait for you to get your act together. They will eat you alive if you don’t start treating your business like a battlefield. ⚔️ No more excuses. Be strategic. Be relentless. Win. #BusinessIsWar #RelentlessMindset #NoExcuses #BusinessStrategy #JTFoxx #Entrepreneurship https://lnkd.in/eEuzj4fT

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This simple, outdated website makes $600,000 a year. How? By doing something so basic. It’s almost genius. One guy created a site that just lists book series in order. Harry Potter, Game of Thrones, Hunger Games… you name it. Sound simple? It is. But the strategy behind it is what’s brilliant. Curious how this turns into $600k a year? Watch the video to see how it works. → DM me and take the Free Unstuckable Quiz → Visit My Website Above

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