Working on a new personal dev (career) book, course & podcast for people who want something different in an AI world. | 14X #1 Bestseller: Category Pirates, Play Bigger, 22 Laws of Category Design | Top 0.5% podcaster |
Startup founders: why you should market the problem. (way more than your solution) -The bigger -the more urgent -and compelling the problem -the more time, money and energy -customers will invest in the solution
Mykyta Ivanenko
4mo
Hanging to my wall. And I love your thought: Market your product, I think you want my money. Market your brand, I think you want my money. Market your solution, I think you want my money. Market my problem, I think you want to help me.
Larry Kaye, this is what we were talking about today
Dylan Ciaccio
4mo
Food doesn't make you want food. Hunger does. And the hungrier you get, the more you need the solution: food. 🏴☠️ Christopher Lochhead 🇺🇸 🇮🇱🎗️🏴☠️
James Raley
4mo
If you can’t sell the problem, you can’t sell the solution.
Shari Lueck
4mo
how important is emotional resonance
John Russo check it out.
I help startups attract & persuade their ideal audience with a clear messaging strategy
4moThe more it hurts, the more open customers become to solutions. And if you were the one to make them aware of their problem – guess who's solution will be the first one to come to their minds?