Iona Elwood-Smith’s Post

An alternative to building rapport in the DMs Send them an offer they can’t refuse. Rather than talking about their pet dog and fav hobby, such as basket weaving in an ashram, do this: Get to the point. And make your “Godfather” offer. Here is how to do it: 1). Create a list of people who likely have a problem you can solve. 2). Research each person on the list (you can outsource this step). 3). Create a highly relevant free offer that shows how to relieve their pain and solve their problem (free report, video, live event, or consult.) 4). Write a potent, personalised and highly relevant message. 5). Send it via email or LinkedIn DM (you can outsource this step).  Based on my experience, you will get a 15-30 per cent positive reply rate. Let’s say it’s 20 per cent; if you send twenty a day, you will get four positive responses or twenty a week. Question: If 20 people said they were interested, how many could you convert into income? Even if only five a week say yes, it’s still good. Could you convert one into cash? Do it every week, and you’ll have the makings of a pretty good annual income. Which may be more than you’ve made on LinkedIn all year. 🤔 The key to this method is the personalisation and relevance of your message. That will depend on the people you select, your background research, and the quality of your message. P.S. Members of my new Connect and Convert Founders’ Cohort will get guidance from me for two months.  You’ll learn how to conduct and leverage research to create kick-butt messages that flat-out work. Several other great topics covered, too.  Only three spots left at $325 (one-time).   Send me a DM or comment below, and I will send you the overview doc.

You hyper-fixate on your feelings when you don't have the results you want. You want to know that everything you’re doing in your business is going to pay off. That… ➝ your consultation process will convert sales. ➝ your price is worth the results you’re offering. ➝ you can effectively scale and increase your income. ➝ your marketing strategy will resonate with the right people. ➝ your commitment to post 3x’s a week is enough to stay visible. You worry if it’s enough or not and this makes you hyper-fixate on the way you feel as a way to gauge whether it’s working or not. So, when you: ➝ get a ‘no’ on the consultation, ➝ take a dip in income as you scale, ➝ hear someone tell you your price is high, ➝ get little to no engagement on your posts, ➝ see lower total post impressions with each post, you start to freak out and think: 𝘚𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨’𝘴 𝘸𝘳𝘰𝘯𝘨. 𝘐𝘵 𝘴𝘩𝘰𝘶𝘭𝘥𝘯’𝘵 𝘣𝘦 𝘭𝘪𝘬𝘦 𝘵𝘩𝘪𝘴. You feel frustrated, discouraged, and defeated. And, because you feel that way, you come to the conclusion that it’s not working. So, you question and doubt your: ➝ offer. ➝ price. ➝ content. ➝ process. ➝ strategy. And, everything in-between. Because, clearly, if it 𝘸𝘢𝘴 working, you would feel so much better! The problem is you’ve based success off of how you feel. Your nervous system is activated because everything about building a business feels threatening. So, relying on your feelings is not an accurate way to gauge if something is working or not. Instead, work on the thoughts that help you take the action you need to take. And, work on your thoughts around what you make your results mean. Those two alone can change everything around for you. Need more support on this? I can help. Hop on my calendar for a consult. https://lnkd.in/gqv3wFDR Boldly, Lynne xo

My client gives me a 100% service fee upfront without hesitation. (Reality check: It’s more than the trust factor). I had a growth-oriented LinkedIn profile ↳ That made me boost my overall metrics. But I was missing one important thing → I was getting 0 inquiries for my service → Attracting no ICPs in my funnel → Getting 0 businesses That frustrated me and I ended up taking a break ↳ To get to the root cause of this thing. After digging a lot I get to the problem ↳ It was my profile that held me back. Then after doing a lot of changes and experiment ↳ I have created a solid-proof profile for myself. → I added my strategic work end results → Reflected the brands that trusted me → Focused on the video testimonials → Started flexing my recent projects By doing all these consistently, I boomed → Started getting inbounds weekly → Closed with 100% upfront → Got cash in the bank Remember, when you flex → That builds trust → Which brings them to your profile. If your profile gets sucked at that point then ↳ The trust factor gets into the grave. Want to build an inbound attracting profile? DM me now to get it done.

Why Your Client Needs You? That’s the question you should ask yourself. What makes you stand out to your client? Here are two key points: → Your Expertise in Your Services → Your Unique Personality Many people struggle to understand their clients' needs. ↯ For example: Imagine someone sees your profile and likes what they see, so they message you: "Can You Help Me?" This is the moment to shine, but often people get it wrong: They start talking about themselves and their services, without really understanding what the client needs. This can be awkward for someone just trying to reach out. They want to know if you're the right fit before discussing their project. So, let's remember our key points: "Your Expertise" and "Your Personality." Both are crucial in turning visitors into clients. What should you do in this situation? → Don't jump straight into discussing your services. → Take time to understand what your client needs. → Have a friendly chat to get to know their problem. Now, how do you put this into action? → Once understand the problem, show them how your expertise can help. → Offer some free advice to build a relationship and show your personality. → If you understand how to show your expertise and personality, no one will stop you from converting conversations into leads. P.S. How You Could Familiar With Your Client? Having stuck with getting no AI content or no conversions to your website. Let me help you stand out your website at the top in the crowded market of search engines through my content. DM Me “Content,” and let’s make it happen 😀

How to stand out when everyone claims to be an industry expert out there? The challenging part is they sell for less & you cannot agree for less! If you do agree for less than what you bring to the table... You'll never be able to rise above the "competition" (or can I say "noise"). Here what you can do to avoid getting stuck in the same trap as budding marketers: 1. Build Your Authority Brand: Why this matters? It not only build visibility among businesses who are looking for you, but showcases what you got under the belt. 2. Show Up Consistently: Those who are "faking" mostly struggle with consistency due to lack of experience. That's where you as a thought leader can beat them. 3. Build Authority: Create authoritative content that offers solutions and value to customers. Don't add to the linkedin noise, rather cut through the chatter by busting myth around your field. 3. Value-Based Pricing: Price your skills based on your experience and time it takes to get tasks done. Never stoop low for the sake of scoring the clients. 5. Trust the Process: Stay focused on what goals and clients you want to have to build your portfolio. Be patient--the building phase is slow--focus on delivering results to clients. 6. Show Your Work: Portfolio and client testimonials are the key to attracting more clients. Keep sharing the results you can bring to the table for clients, and you'll find clients who value you! As a marketer and a business owner with years of industry experience, I've learnt that nothing beats persistence and patience. When you are passionate about your work, you are bound to succeed. P.S. What's your biggest challenge when it comes to client acquisition?

I spent the weekend cleaning out thousands of emails from my inbox. A high percentage of them were generic or spammy emails that we all get, and it's clear that they were mass-produced. I don't know about you, but it's a real turn-off for me. I find it so easy to delete these messages, mark them as spam, or unsubscribe, so I never see another one. Trashing so many emails made me realize how many companies are wasting their valuable resources on messages that get deleted anyway—it's such a missed opportunity. Imagine if they took the same amount of time and money to really understand their ideal customers—what makes them tick and what they actually care about. Instead of blasting a thousand cookie-cutter messages into the void, they could focus on connecting with just a handful of people who truly resonate with what they offer. It's not just about numbers; it's about building relationships. At the end of the day, wouldn't you rather attract a few new enthusiastic customers who really believe in your product or service than watch your money go down the drain? It's all about quality over quantity, and that shift can be a total game changer for success. If you're experiencing poor conversion results, it may be time to reevaluate your approach. ___ Was this valuable? Like 👍 or share it ♻️ Need help marketing your business? Reach out or subscribe for my free tips delivered right to your inbox.

I spent the weekend cleaning out thousands of emails from my inbox. A high percentage of them were generic or spammy emails that we all get, and it's clear that they were mass-produced. I don't know about you, but it's a real turn-off for me. I find it so easy to delete these messages, mark them as spam, or unsubscribe, so I never see another one. Trashing so many emails made me realize how many companies are wasting their valuable resources on messages that get deleted anyway—it's such a missed opportunity. Imagine if they took the same amount of time and money to really understand their ideal customers—what makes them tick and what they actually care about. Instead of blasting a thousand cookie-cutter messages into the void, they could focus on connecting with just a handful of people who truly resonate with what they offer. It's not just about numbers; it's about building relationships. At the end of the day, wouldn't you rather attract a few new enthusiastic customers who really believe in your product or service than watch your money go down the drain? It's all about quality over quantity, and that shift can be a total game changer for success. If you're experiencing poor conversion results, it may be time to reevaluate your approach. ___ Was this valuable? Like 👍 or share it ♻️ Need help marketing your business? Reach out or subscribe for my free tips delivered right to your inbox.

People don’t trust what you say about you. They trust what others say about you. Customers are your real MVPs! Not ’Minimum Viable Products’ but ‘Most Valuable Players’! And if you’re not using it, you’re leaving money on the table. Big time. People don’t trust what you say about you. They trust what others say about you. How many times have you checked reviews before buying something? Testimonials, case studies, user shoutouts. So, how does social proof change the game? 1️⃣ It makes you look legit. When people see real results from others, they don’t question your value—they believe in it. Testimonials = instant trust. 2️⃣ It creates FOMO. When people see others getting results with your product or service, they don’t want to miss out. It’s that simple—we want what others are loving. 3️⃣ It takes the pressure off you. Instead of trying to convince people you’re great, let your customers do the talking. Happy clients = the best sales team you never hired. 4️⃣ It turns “maybe” into “let’s do this.” A killer review or case study can push potential clients from “hmm, not sure” to “take my money!” How can you use it? Ask for testimonials. Share client wins. Use case studies. Let the people who love your work speak for you. Ready to put it to work? #socialproof #businessgrowth #credibility