Edward Kowalski

Understanding and integrating the user's intent is how you create more profound, lasting relationships with your users. It’s one of the critical pillars of our Intelligent Experiences. Get a deeper dive from the legend Chidi Achara #IX #Huge

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What the heck is "fracking the enterprise"? It's ways to think about and plan ABM programming designed specifically to connect buying team members and connect into new buying centers so more revenue can flow from your target accounts. Join us for this fun session where my colleague Kate Jacobsen and I talk through intent data- and content-driven methodologies we're using to create better opportunities and more of them in high-priority accounts. Think data, content, and #buyinggroups. #ABM #revenueprocessoptimization Evan Liang Jeremy Schwartz Terry Flaherty

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I am delighted to announce that my insights on adapting marketing tactics in response to evolving consumer behaviors have been Featured in the latest issue of CMO Times. In the article, leading CMOs discuss the importance of agility in marketing strategies and how to stay ahead of the curve in an always evolving market landscape. My opinion: prioritize personalized engagement with decision makers, which will always outperform conversational AI. Thank you to the CMO Times team for this opportunity! #Marketing #CMO #ConsumerBehavior #Innovation #Leadership

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Intent is inherently a human characteristic because it involves conscious decision-making, goal-setting, and the capacity for abstract thought. There's no shortage of debate about the risks and tension between AI and human intent (read: autonomous vehicles) but less about its value in designing better experiences for brands and organizations. My colleague Chidi Achara gives a great perspective on this and rebalancing the relationship between humans and machines in our latest IX podcast. Give it a listen and send us your thoughts.

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Unlock Your Business Potential with a Fractional CMO: Big Results Start with a Bold Marketing Strategy https://wix.to/lEL2ZZH

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There are many great trios out there: Harry, Ron and Hermione; Jordan, Pippin and Rodman; and the newcomers, McKinney, Wagner and Bremhorst... no really! On this episode of Digital Transformation Success, recorded LIVE at Greenbook's IIEX Conference in Austin, TX, join Point 600's Ryan Wagner, Meltwater's Henry Bremhorst and me, the Momma Bird of Little Bird Marketing, as we discuss AI's integration into business, and the consequences of what they call, "data ignorance." LINK TO SHOW IN FIRST COMMENT. #littlebirdmarketing #podcast #digitalinnovation #digitalintegrationandautomation

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I have spent months understanding the overwhelming challenges the CMOs are faced with and the years and decades of first-hand experience addressing those leveraging data and insight into development to define these critical priorities going forward. As CMOs, our role is evolving, and it's crucial to not only understand the waves of change hitting us but also to harness them for positive transformation. Are you prepared for an AI-enabled future by empowering marketing teams with technology integration? Do you feel you need to rediscover marketing's purpose and redefine its significance within the enterprise to drive growth? Join me in harmonizing growth strategies for sustainable success! -------- I'm Helena Mah, a transformational leader and fractional CMO who helps you scale your business and bring your vision to life. Want to make it happen and unleash your business potential, drive growth, and increase the impact? Reach out and let me know. #growth #impact #technology #businessdevelopment Drop of Milk

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Alisha Lyndon published this great article in Forbes earlier this year. Do the predictions hold up? Yes! From the conversations and research we've done at Enlyft, B2B organizations are putting increasing focus on 'ABM.' But we're also finding that many GTM teams still struggle to predict right accounts to focus on that truly match their ICP (and not just a firmographic cut). In some cases, building out AI-based predictive models is the answer. For others, it's leveraging unique data to enhance their current modeling and scoring efforts. Regardless, GTM teams need to make predictive models a priority. Ping me if I can share some examples of the work we do 👋🏻 #Enlyft #RevOps #Marketing #ABM Momentum ITSMA

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If you are exploring your #DAM options, peer reviews can offer valuable insights by providing real-world experiences from users who have already selected a DAM. Helping you assess factors like #usability, #customersupport, #scalability, and #integrationcapabilities, which are critical in making an informed decision that aligns with your business needs.

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GenAI is accelerating digital transformation like never before and it's putting consumers at the center. 45% of consumers are embracing GenAI faster than businesses realize, and it’s already reshaping how they live, work, and play. Prophet surveyed 2,400 people globally to uncover the surprising ways consumers are using GenAI to improve their lives—whether through inspiration, discovery, entertainment, or even autonomous decision-making. Our report reveals how your business can harness this momentum to unlock consumer-centric growth and stay ahead of the curve. Download + get the insights. Thanks to authors: Chan Suh Lauren Papes Chiaki Jin Nishino Erin Weissert

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Thrilled to share a snippet from my recent podcast appearance on "Fractional CMOs and the 90 Day Win," hosted by Dean Waye of Winston Writes and also featuring insights from Carolina McCulloch of CMO Arkitechs. https://lnkd.in/eNaqc4Df Here we are talking about the unique role of Fractional CMOs and the impactful goal of leaving a startup company in a stronger position than when we joined. We discuss how bringing in a Fractional CMO can catalyze the implementation of effective strategies and the importance of setting up the right team dynamics for sustained success. Stay tuned for the full episode being published soon. #Leadership #FractionalCMO #BusinessGrowth #StrategicMarketing #PodcastSnippet

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A few weeks ago, I had the opportunity to chat with Randy Seidl to discuss Generative AI and its impact on Customer Experience, Service, Sales and Marketing.  What a fun conversation discussing how #GenAI is revolutionizing customer experience by enhancing efficiency, improving response times, and driving better outcomes across various business functions. We also talked about our own ‘Client Zero’ Journey and how we’re using this as a blueprint for leveraging AI to optimize workflows, unify processes, and enhance customer engagement and outcomes. And in Marketing how we’re leveraging Gen AI to accelerate campaign concepts, content testing, and deployment, leading to faster time-to-market and remarkable performance gains, with a 26X increase in social performance in a recent campaign too! https://lnkd.in/eyafeaMh

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Everyone keeps wondering why the average CMO tenure keeps getting shorter. I believe, at the heart of it, there's a communication gap. Marketing has become more complex. But a big part of our job is to provide clarity. When marketers start using jargon and acronyms, it can sound to board members and other C-level execs like they are speaking a foreign language. Likewise, marketing leaders often fail to link their work back to core financial metrics, or to go the extra mile to explain clearly how their efforts (and budget) impact revenue. Fortunately, there's a lot we can do to remedy this. Grateful to The Drum for featuring my advice on this topic, along with some of the things we do at Zappi and with Sumeru Equity Partners to bridge the gap. https://lnkd.in/eNcbw_bx #marketing #cmo

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Leaders interpret context; leaders make critical choices. We recently surveyed more than 2,000 CEOs and boards globally to better understand the forces and issues they’re prioritizing right now and their emerging agendas: https://lnkd.in/gYgkif-E

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As Workforce 4.0 unfolds, integrating technology and generative AI into everyday tasks will become increasingly important. Still, organizations must prioritize human-centric tasks to keep staff members engaged and satisfied. https://hubs.ly/Q02Bk9lF0

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For marketers and advertisers, AI technology is THE unavoidable conversation, and for good reason. Based on a 2024 Basis survey, “87.9% of marketers believe AI will radically transform digital advertising in the next three to five years.” You better believe we have to take notice! So we know that agencies and brands alike are ready to invest but where exactly are they investing? This is the big question and Clare McKinley has the answers! In this recent blog, Clare pinpoints where the valued investments are right now in AI for marketing organizations and how they’ll deliver returns. #Marketing #Investment #Technology

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The first 10 episodes of the Deep Dive into *hyper-soul" a sci-fi world-building novel from John Oakley McElhenney https://lnkd.in/gN3JUMFj #podcast #ai #generativeai

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