Ardath Albee

💡 Making MarTech Pay Off: The Critical CMO-CIO Partnership 🤝💻 As companies recover from the pandemic, MarTech is playing a central role in driving growth and innovation. But here’s the catch: fewer than 1 in 4 marketing organizations have a strong relationship with IT, a key factor in optimizing MarTech investments. To unlock MarTech’s full potential, CMOs and CIOs must collaborate closely on strategy, tech selection, and management. This partnership is essential for boosting innovation, enhancing capabilities, and driving high performance. #MarTech #CMOCIOCollaboration #DigitalTransformation #MarketingInnovation #TechLeadership #PostPandemicRecovery #CharleneIgnacio #FornixMarketing

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Creating an effective B2B brand message is never as simple as "just doing it." Your message must clearly articulate your company’s purpose, differentiators, and benefits. Whether you’re a young company seeking consensus or an established brand looking to connect with a new generation, being surprising, contextual, original, realistic, and enduring ensures your message resonates. Discover how to refine your brand’s voice and capture your audience’s attention effectively. Learn more: https://buff.ly/3xGKO4U #cmo #brand #strategy #marketing #sales

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Marketing is not a cost center—it’s a growth driver. To unlock its potential, think like an economist or investment banker. This mindset will help you drive growth and secure a strategic seat at the table. I’m thrilled to be leading a session at #OnComf2024 on “The Evolving Role of the CMO: Integrating Marketing with Business Strategy to Drive Growth.” Key topics include: 1) CMO vs. Chief Market Officer: Honoring my tribe @Empowered CMO and the revolution led by Kate Bullis, Latané Conant (she/her), and Christine / Chris Heckart among others. 2) Shifting from a cost to a growth mindset: With ~70% of the buyer's journey happening before prospects engage with sellers, why is sales seen as the growth engine while marketing is labeled a cost center? Something needs to change. 3) Driving GTM efficiency: How to get a seat at the table to drive GTM operational efficiency by speaking the language of the COO and CFO. We’ll also dive into branding attribution, product releases (one of my favorite growth levers!), and much more. ANY OTHER INTERESTING TOPICS THAT SHOULD BE DISCUSSED ???? Looking forward to the session and sharing insights with all of you! #CMO #MarketingStrategy #GrowthMindset #DigitalTransformation

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Looking for a research firm which truly partners with you? Need a trusted sounding board and advisor to partner with you on your marketing strategy and initiatives? Forrester is a research and advisory firm that works on your side and by your side to help deliver your role-specific business outcomes and strengthen your teams. Discover more.

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Extremely proud of our latest video! 🙌🏻🏆 This is a topic I’m super passionate about. I have been preaching about the new #marketingfunnel for quite some time and I’m glad that I now have great resource to refer to once the topic comes up in conversation and with customers and fellow marketers. P.S. There’s a subtle Ryan Law cameo for all my former agency colleagues. 😃 #marketing #hourglass #marketingstrategy #contentmarketing

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Another example of how ‘enshittification’ pervades our digital lives? or a useful addition to search? #GenAI #GenerativeSearch #SEO #Digital #Content #Marketing #AI

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Not sure if your first half marketing made an impact? Don’t guess, let us help you reach your intended audience. Go to #boldmarkingandcommumications to learn how and set up an appointment.

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Discover how PreSales teams are evolving, adapting, and unlocking new opportunities in 2024 👀 From organizational structure to budgeting and analytics, explore the trends shaping the industry: https://lnkd.in/eGvrCeJT ​

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How can marketers leverage AI to optimize content creation? 🤔 In today’s episode, ♜ Andrew Miller (Mounier) of Lately | Neuroscience-Driven AI™ shares insightful tips on enhancing your content for maximum reach and impact. 📊✨ If you’re looking to elevate your content strategy, this episode is a must-watch. The full episode is out now: https://spoti.fi/3AAUhvw #AI #Lately #MarketingTips #Growth

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99% of companies think #generativeai has huge potential to improve productivity. 99% of companies don't want to use #generativeai because of legal, quality, and compliance challenges. Let's change that. #digitalassetmanagement #dam #contentproductivity

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How often do you really use GenAI? Are you being proactive with it - or are the GTM tools you use leveraging GenAI capability? With our recent survey for Sales and Marketing leaders, only 27% say that GenAI is a 'daily habit.' Check out the eBook! #Marketing #Sales #RevOps #GenAI

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Intent data is useful, but you need an action layer to power effective ABM programs. Snowflake recognized this challenge early on when bringing together first- and third-party data into a single source of truth. Combining intent signals, technographics, firmographics, and real-time intel to form a 360-degree view of target accounts. By building direct integrations and their own proprietary algorithms, Snowflake gains unique insight into buyers’ journeys. This allowed them to: 📢 Publish dynamic ad campaigns to high-intent accounts. 🧑‍💻 Send personalized microsites to educate and move prospects down the funnel. It's the action layer which gives companies like Snowflake an unrivaled ability to orchestrate 1:1 ABM experiences. Take a peek at Snowflake’s ABM tech stack and see how you can take action on your ABM data: https://bit.ly/44EGXkQ

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Do you use #ChatGPT and #GenAI to help write #marketing content (or any content for that matter)? “Delve” into this great post revealing the words that make it obvious you’re using ChatGPT 🤖 https://lnkd.in/ghj-ZdC3

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5% really isn't too surprising - what is surprising is how few companies change their ABM approach (the old saying rings true: "the definition of insanity is..."). As we close out 2024, let's all make a pact to make changes in 2025 😀 #Marketing #Sales #ICP #ABM #AccountBasedMarketing

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📈 Market research might sound like a lot, but it’s really just your go-to for making smart business choices. For us, it's about understanding your audience, getting to know your customers, and staying one step ahead of the game. Check out our article below to learn more! 🌟 https://lnkd.in/gREcrPa6 #SoutheastAsia #Data #Research #Analytics #DataAnalytics #MarketResearch #Survey #SurveySoftware

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Have you signed up for tomorrow's 6sense webinar yet? Don't miss out on this incredible opportunity to gain valuable insights from top ABM leaders. Join us as our very own CivicPlus Marketing Operations Manager, Jordan Rochester, takes the panel, alongside other experts, to discuss the transformative journey from lead-based to account-based strategies. In this webinar, you'll: 1. Hear why ABM leaders made the switch to account-based strategies and the challenges they overcame. 2. Learn about the benefits and business impact of an account-based approach. 3. Understand how marketing leaders influenced their organizations to adopt this innovative strategy. 4. Engage in a lively Q&A session with our ABM experts. Secure your spot now for a session packed with knowledge and actionable insights. Click the link to sign up and join this transformative conversation: https://bit.ly/46qS5Ta #6sense #CivicPlus #GovernmentSolutions #Innovation #DigitalOptimization #DigitalTransformation

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