Melanie Mitchell

Melanie Mitchell

United States
3K followers 500+ connections

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GDS

About

With over 18 years of dynamic and progressive leadership experience, I specialize in…

Activity

Experience

  • GDS

    United States

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    Miami-Fort Lauderdale Area

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    United States

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Education

Volunteer Experience

  • Emergent Digital Graphic

    Advisory Board Member

    Emergent Digital

    - Present 8 years

    Part of a highly decorated and accomplished team of advisers brought together to guide strategy and fuel their business endeavors for nonprofits and purposeful companies involved in social enterprise. Emergent Digital provides digital marketing services for purposeful businesses, nonprofits, B-corps, social enterprise, and progressive organizations by implementing the same marketing strategies used by Fortune 100 companies. They specialize in search engine optimization (SEO), search advertising…

    Part of a highly decorated and accomplished team of advisers brought together to guide strategy and fuel their business endeavors for nonprofits and purposeful companies involved in social enterprise. Emergent Digital provides digital marketing services for purposeful businesses, nonprofits, B-corps, social enterprise, and progressive organizations by implementing the same marketing strategies used by Fortune 100 companies. They specialize in search engine optimization (SEO), search advertising (SEM, PPC), social media management (SMM), and content marketing services.

  • Pubcon Graphic

    Advisory Board Member

    Pubcon

    - Present 17 years

    The Advisory Board is a resource network of leading conference experts who participate in the planning and guidance of Pubcon events. The board advises the Pubcon chair committee on strategic planning and give expert input on the decision-making process.

    The people on the Pubcon Advisory Board were invited to participate, not as simply a list of big industry names, but because of their individual talent and successful history with leading conferences. As a group, the Pubcon Advisory…

    The Advisory Board is a resource network of leading conference experts who participate in the planning and guidance of Pubcon events. The board advises the Pubcon chair committee on strategic planning and give expert input on the decision-making process.

    The people on the Pubcon Advisory Board were invited to participate, not as simply a list of big industry names, but because of their individual talent and successful history with leading conferences. As a group, the Pubcon Advisory Board members have collectively attended more

  • Brize Graphic

    Advisory Board Member

    Brize

    - Present 2 years

    Brize, a continuous learning platform, leverages career coaching framework to guide employee growth at every career stage. From entering the workforce to managing others to leading change, Brize guides employees through every career transition. The board members help with setting and guiding the strategic direction of the organization, including establishing goals and long-term plans.

  • Florida International University Graphic

    Undergrad and Grad School Lecturer

    Florida International University

    - 3 years

    Education

    Teach digital marketing, content marketing and leadership lessons to emerging leaders across undergrad and graduate students.

  • Chicago Cares Graphic

    Volunteer

    Chicago Cares

    - 10 months

    Chicago Cares envisions a city where we’re all active participants, fully invested in the city we call home and the success of all of our neighbors. We see a future where all Chicagoans work together across divides to improve the quality of life for everyone and set our city on a path toward long-term change.

    To realize this vision, we plan 200 volunteer projects open to the public every month, hundreds of corporate volunteer programs every year, and annual events like Serve-a-thon.

  • Stanford University Graphic

    Executive Coach

    Stanford University

    - 2 years

    As an Executive Coach working with Stamford University, I dedicated myself to transforming undergraduate, graduate, and PhD students into exceptional leaders and well-rounded individuals. My role involved providing personalized coaching to help students enhance their leadership skills, personal growth, and professional development. Through one-on-one coaching sessions, I assisted students in identifying and achieving their personal and professional goals, developing customized plans to improve…

    As an Executive Coach working with Stamford University, I dedicated myself to transforming undergraduate, graduate, and PhD students into exceptional leaders and well-rounded individuals. My role involved providing personalized coaching to help students enhance their leadership skills, personal growth, and professional development. Through one-on-one coaching sessions, I assisted students in identifying and achieving their personal and professional goals, developing customized plans to improve leadership capabilities, communication skills, and emotional intelligence. I also facilitated discussions on leadership, teamwork, conflict resolution, and career development, offering guidance on career planning, networking, and job search strategies. By collaborating with my coaching team and academic departments, we integrated coaching with the overall educational experience, monitoring and assessing students' progress while providing constructive feedback and adjusting strategies as needed. Staying updated with the latest coaching methodologies and leadership development trends, I ensured high-quality coaching services. Consistently receiving high marks, my work significantly contributed to the personal and professional growth of Stanford University students (undergraduate, graduate and PhD), equipping them with the skills and confidence needed to excel as leaders and dynamic people.

  • Off The Street Club Graphic

    Volunteer

    Off The Street Club

    - 3 years 10 months

    Children

    Founded in 1900, Off The Street Club is Chicago’s oldest boys and girls club. We currently serve more than 3,000 kids in one of the most dangerous neighborhoods in the country, West Garfield Park. We are grateful to all our supporters, including the Chicago advertising, marketing and media community.

    We are a place where kids can truly find hope. Every child seeking a safe place to go is welcome to join us for games, play and mentorship.

  • University of Michigan Graphic

    Guest Lecturer

    University of Michigan

    - less than a year

    Education

    Taught search marketing and integrated marketing to undergrad students.

  • George Mason University Graphic

    Guest Lecturer

    George Mason University

    - less than a year

    Education

    Taught SEM, social media and integrated marketing to undergrad students.

Publications

  • Standing Out With Search Advertising (4 Books)

    Pearson Education

    From Pearson:
    These four authoritative eBooks teach you how to drive maximum value from search marketing – and get the high-profit traffic you need.

    Digital changes constantly, and the field is rife with confusion and mystification. Now, top digital marketing and search expert Melanie Mitchell explains how to succeed - whether you’re doing it in-house or working with pros. These in-the-trenches guides are packed with practical, actionable insights to help you focus your time…

    From Pearson:
    These four authoritative eBooks teach you how to drive maximum value from search marketing – and get the high-profit traffic you need.

    Digital changes constantly, and the field is rife with confusion and mystification. Now, top digital marketing and search expert Melanie Mitchell explains how to succeed - whether you’re doing it in-house or working with pros. These in-the-trenches guides are packed with practical, actionable insights to help you focus your time, resources, and budgets, and optimize business value of every page and campaign.

    See publication

  • Digital Strategy, Management and Execution (article series)

    Click-Z/Search Engine Watch

    Handling Search Marketing in Large Organizations
    Paid search and organic optimization require different strategies when working to bring them into large organizations. Melanie Mitchell shares her experience of setting up the SEM/SEO practice inside AOL.

    Developing a Training Plan for In-House SEO
    As quickly as the search industry moves and changes, the need for SEO training is ongoing. Without providing the proper tools and training, a company will struggle to be successful at…

    Handling Search Marketing in Large Organizations
    Paid search and organic optimization require different strategies when working to bring them into large organizations. Melanie Mitchell shares her experience of setting up the SEM/SEO practice inside AOL.

    Developing a Training Plan for In-House SEO
    As quickly as the search industry moves and changes, the need for SEO training is ongoing. Without providing the proper tools and training, a company will struggle to be successful at SEO.

    Laying the Foundation for Paid Search Success in Large Organizations
    In most large organizations, a unified, integrated approach to paid search marketing will have a stronger financial impact if centrally managed.

    Laying the Foundation for In-House SEO Success in Large Organizations: Part I
    Having an in-house SEO team can be beneficial, and is especially important for large organizations with large and complex sites. But you need to lay a strong foundation in order to be successful.

    Laying the Foundation for In-House SEO Success in Large Organizations: Part II
    Successfully building an in-house SEO team requires coordination between many parts of the organization, with defined targets and a plan to reach those targets.

    See publication

Honors & Awards

  • 2016 50 Top Influential Women in Digital Marketing

    Top Rank Marketing

    http://www.toprankblog.com/2016/11/50-influential-women-digital-marketing-stars/
    2016's list of influential women in digital marketing that are leading and innovating the digital marketing industry.

  • Top 95 Women Who Influenced the SEO Industry

    Serped

    http://www.serped.com/seo-females-industry/1063
    We went back to the very beginning of Internet marketing and selected these amazing woman who contributed to the development of the SEO industry and still contribute today.

  • 2015 50 Top Influential Women in Digital Marketing

    Top Rank Marketing

    http://www.toprankblog.com/2015/12/50-influential-women-digital-marketing/
    2015's list of influential women in digital marketing

  • Breakthrough Leadership Program

    Time Warner

    One of 30 executives chosen across the global Time Warner network of companies (80K+ employees) to attend the yearly concentrated leadership development program.

  • Emmy Award for Live 8

    National Academy of Television Arts and Sciences

    http://emmyonline.com/day_33rd_creative_live8
    Part of the small team working on content and marketing for "Live 8 on AOL", a worldwide multi-feed webcast produced by America Online. We won the first Emmy Award ever presented by the National Academy of Television Arts and Sciences for live-streaming (and subsequently ran) content delivered via the Internet, mobile phones, iPods, PDAs and other hand-held devices.

  • Top Employee Recognition Program

    AOL

    Issued annually to a small group of top performers across the company globally that are nominated/voted on by leadership.

  • Distinguished Achievement Award

    Verisign/Network Solutions

    Annual award issued to top performers across the company that are nominated/voted on by leadership.

  • THRIVE Winner

    Verisign/Network Solutions

    Quarterly award for top achievement and teamwork. Nominated by senior managers and voted on by leadership.

Organizations

  • Emergent Digital (Advisory Board)

    Advisory Board Member

    - Present

    http://emergentdigital.com/advisory-board/ The five-member executive advisory board was created to guide strategy and fuel Emergent Digital's business endeavors for nonprofits and purposeful companies involved in social enterprise. This highly decorated and accomplished team of advisers have been brought together “for social good” by Emergent Digital founder and CEO Dave Roth, a digital marketing professional who built lifelong advertising relationships in his years spent as an early search…

    http://emergentdigital.com/advisory-board/ The five-member executive advisory board was created to guide strategy and fuel Emergent Digital's business endeavors for nonprofits and purposeful companies involved in social enterprise. This highly decorated and accomplished team of advisers have been brought together “for social good” by Emergent Digital founder and CEO Dave Roth, a digital marketing professional who built lifelong advertising relationships in his years spent as an early search marketing adopter in Silicon Valley, CA. “In 2014, we launched Emergent Digital so we could use digital marketing to make the world a better place. Our growth since then has validated this concept and mission. By adding seasoned digital executives to our newly formed advisory board, we will both inform and accelerate our growth trajectory, and ensure our continued success into the future.” -Dave Roth, CEO Emergent Digital

  • Pubcon (Advisory Board)

    Advisory Board

    - Present

    http://www.pubcon.com/advisory.htm The Advisory Board is a resource network of leading conference experts who have agreed to participate in the planning and guidance of PubCon events. The board will advise the PubCon chair committee on strategic planning and give expert input on the decision-making process. The people on the PubCon Advisory Board were invited to participate, not as simply a list of big industry names, but because of their individual talent and successful history with leading…

    http://www.pubcon.com/advisory.htm The Advisory Board is a resource network of leading conference experts who have agreed to participate in the planning and guidance of PubCon events. The board will advise the PubCon chair committee on strategic planning and give expert input on the decision-making process. The people on the PubCon Advisory Board were invited to participate, not as simply a list of big industry names, but because of their individual talent and successful history with leading conferences. As a group, the PubCon Advisory Board members have collectively attended more than 3,000 conferences.

  • Google SEM Council Board

    Member

    -

    Representing Publicis/VivaKi client needs/position/priorities within the formal Google advertising organization. Met quarterly to discuss innovation, roadmap and ongoing development.

  • Microsoft Search Steering Committee

    Member

    -

    Representing Publicis/VivaKi client needs/position/priorities within Microsoft. Met quarterly to discuss innovation, roadmap and ongoing development.

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