Darin Ohlandt

This article from MarTech discusses the importance of data transparency in building customer trust, highlighting how consumers often feel confused and powerless regarding their data privacy. The author, Greg Krehbie, advocates for a shift towards full transparency where companies openly communicate their data collection practices and seek explicit consent from users. Pretectum CMDM supports this perspective and finds that it aligns with our mission to support self-service data verification for consumers. Pretectum CMDM empowers individuals by allowing them to manage their own data, ensuring they have control over what information is shared and how it is used. This self-service model not only enhances consumer autonomy but also fosters trust, as users can verify the data collected about them and provide informed consent. Key Aspects of Pretectum CMDM Supporting Data Transparency: Consumer Empowerment: By enabling users to access and verify their own data, Pretectum CMDM allows them to make informed decisions about their privacy. Explicit Consent Management: The platform facilitates clear consent processes, ensuring that consumers understand what they are agreeing to, moving beyond the vague "accept cookies" notifications that often confuse users. Transparency in Data Usage: Pretectum CMDM promotes a culture of honesty about data practices, echoing the article's call for companies to explain their data collection motives clearly and transparently. By integrating these principles, Pretectum CMDM not only addresses the concerns raised in the MarTech article but also positions itself as a leader in fostering a more trustworthy digital environment. Such an approach not only meets consumer demands for privacy and control but also aligns with evolving regulatory landscapes focused on data protection. https://lnkd.in/ekik55pb

Discover how research and insights buyers like to be approached by vendors and what they don't like in the panel discussion with Michelle Baer (Haleon), Shehnaz Hansraj (Viking) and Alexandra Kuzmina (MMR Research). Watch now! #Insights #Research #Marketing #clientpanel #restech #researchtechnology #agencies #suppliers #partners #insightsbuyers #industryexperts #insightplatforms #vendors #salespitch #researchagency

Forward-thinking marketers are turning (or returning) to cohort measurement as a privacy-friendly, future-proofed alternative to traditional attribution. https://ow.ly/qIly50Tcrs8 Claravine #marketing #martech #technology

Find out what makes a successful partnership between research and insights buyers and vendors in the live panel discussion with Michelle Baer (Haleon), Shehnaz Hansraj (Viking) and Alexandra Kuzmina (MMR Research). On demand, for free! #Insights #Research #Marketing #clientpanel #restech #researchtechnology #agencies #suppliers #partners #insightsbuyers #industryexperts #insightplatforms #vendors #salespitch #researchagency

Learn how to transform webinars into pipeline drivers in this webinar on 6/27: https://lnkd.in/gS5ezc43 #rsacorporation Reprographic Services Association #morethanrepro

Many of the #TopPRfirms don’t respond to #RFPs. How do you get them into your #PRfirm search process? Check out our tips for finding the perfect #PRagency without the cumbersome #RequestForProposal process here https://lnkd.in/gme4EdTD #PR

Many of the #TopPRfirms don’t respond to #RFPs. How do you get them into your #PRfirm search process? Check out our tips for finding the perfect #PRagency without the cumbersome #RequestForProposal process here https://lnkd.in/gme4EdTD #PR

Many of the #TopPRfirms don’t respond to #RFPs. How do you get them into your #PRfirm search process? Check out our tips for finding the perfect #PRagency without the cumbersome #RequestForProposal process here https://lnkd.in/gme4EdTD #PR

Many of the #TopPRfirms don’t respond to #RFPs. How do you get them into your #PRfirm search process? Check out our tips for finding the perfect #PRagency without the cumbersome #RequestForProposal process here https://lnkd.in/gme4EdTD #PR

Many of the #TopPRfirms don’t respond to #RFPs. How do you get them into your #PRfirm search process? Check out our tips for finding the perfect #PRagency without the cumbersome #RequestForProposal process here https://lnkd.in/gme4EdTD #PR

Many of the #TopPRfirms don’t respond to #RFPs. How do you get them into your #PRfirm search process? Check out our tips for finding the perfect #PRagency without the cumbersome #RequestForProposal process here https://lnkd.in/gme4EdTD #PR