Caroline Cotto

Caroline Cotto

Oakland, California, United States
10K followers 500+ connections

About

I eat adventure for breakfast. I'm not afraid to take the road less traveled; in fact, I…

Articles by Caroline

  • I Hope You Dance...With Fear

    I Hope You Dance...With Fear

    Originally published on Medium A few months ago, I ate brunch with two friends at a local cafe and was immediately…

  • How Often Do You Look Behind the Curtain?

    How Often Do You Look Behind the Curtain?

    I recently saw Wicked on Broadway, and the stage production was incredible. I would 10 out of 10 recommend to a friend.

    3 Comments
  • Slashing the Stigma Around Tech Support

    Slashing the Stigma Around Tech Support

    Originally published on HubSpot's Move On Up Blog Hey there, recent grad; we know what you’re thinking: Tech support? I…

    6 Comments
  • Yes, I'm Here Alone

    Yes, I'm Here Alone

    Originally published on Medium It was Thursday afternoon, much like today. I’d been invited to the soft launch of a new…

    3 Comments
  • Why My Mom Fired Us

    Why My Mom Fired Us

    “You are not a family,” said Patty McCord, culture guru and infamous ex-Chief Talent Officer at Netflix, speaking to an…

  • Need Job Search Advice? Ask 18-Year-Old You

    Need Job Search Advice? Ask 18-Year-Old You

    I loved college hunting. Loved it.

    6 Comments

Activity

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Experience

  • Food System Innovations Graphic
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    Oakland, California, United States

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    Oakland, CA

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    Oakland, California, United States

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    Oakland, California, United States

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    Greater Minneapolis-St. Paul Area

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    Siena Area, Italy

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    Cambridge, Massachusetts

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    Cambridge, MA

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    Phnom Penh, Cambodia

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    Kaohsiung, Taiwan

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    Washington, DC

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    Washington D.C. Metro Area

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    Washington, DC

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    Washington D.C. Metro Area

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    Washington, DC

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    Washington, DC

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    Sommerville, MA

Education

  • Georgetown University Graphic
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    Activities and Societies: Student Coach

    The altMBA is an intensive, 4-week online workshop designed by Seth Godin for high-performing individuals who want to level up and lead.

    I was a student in altMBA 11. As a coach for altMBA 21 & 23, I worked with two dozen students per session to guide and advise them on as they work through a series of projects that range from goal setting and decision making to inspiring change and framing problems.

Licenses & Certifications

Volunteer Experience

  • UC Davis Institute for Innovation and Entrepreneurship Graphic

    National Labs Entrepreneurship Academy Mentor

    UC Davis Institute for Innovation and Entrepreneurship

    - Present 10 months

    The National Labs Entrepreneurship Academy is an intensive commercialization program for researchers at Lawrence Livermore National Lab and Sandia National Labs.

  • The Fulbright Program Graphic

    Fulbright "From Lab to Market" Seminar Alumni Volunteer

    The Fulbright Program

    - 1 month

    Education

    Served as an alumni volunteer facilitator for the Fulbright "From Lab to Market" Seminar in Salt Lake City, Utah from May 23-May 28, 2017.

    140 Foreign Fulbright graduate students from over 70 countries attended a weeklong seminar on how to take scientific and technological advancements to market. Volunteer responsibilities included:
    - Facilitating group discussions and dynamics during interactive workshops.
    - Helping to facilitate group dynamics and logistics at seminar…

    Served as an alumni volunteer facilitator for the Fulbright "From Lab to Market" Seminar in Salt Lake City, Utah from May 23-May 28, 2017.

    140 Foreign Fulbright graduate students from over 70 countries attended a weeklong seminar on how to take scientific and technological advancements to market. Volunteer responsibilities included:
    - Facilitating group discussions and dynamics during interactive workshops.
    - Helping to facilitate group dynamics and logistics at seminar activities, meals, discussion groups, presentations and informal activities.
    - Working alongside the foreign Fulbrighters and help guide groups to sites (via public transportation or chartered transportation).

  • Mentor

    MIT Launch

    - 2 months

    Education

    Launch Summer brings together high school entrepreneurs from all over the US and world in a 4-week program each summer to grow their entrepreneurial skills and mindset while launching REAL startups. Students start a company in teams, using rigorous course materials and taking action, being supported to pilot and prototype their startups by a team of mentors and many resources at MIT. I served as a mentor on a mock "Board of Advisors" for two student startups.

  • Alumni Ambassador

    Georgetown University Alumni Admissions Program

    - Present 10 years 8 months

    Education

  • Alternative Spring Break Volunteer

    Georgetown University Alternative Spring Break

    - 3 years 1 month

    Poverty Alleviation

    Alternative Spring Break weeklong service trips to Harlan, KY (2011); New Orleans, LA (2012); Qinghai, China (2013); Wheeling, WV (2014)

Publications

  • Character Apps for Children's Snacks: Effects of Character Awareness on Snack Selection and Consumption Patterns

    Games for Health Journal

    Media characters are used to market snacks that are typically of poor nutritional value, which has been linked to childhood obesity. This study examines whether children's snack selections and consumption patterns are influenced by an app depicting a popular children's media character, as well as the role that children's awareness of the character plays. The results can increase our understanding of how to encourage healthier snack selection and consumption in newer game-based marketing venues,…

    Media characters are used to market snacks that are typically of poor nutritional value, which has been linked to childhood obesity. This study examines whether children's snack selections and consumption patterns are influenced by an app depicting a popular children's media character, as well as the role that children's awareness of the character plays. The results can increase our understanding of how to encourage healthier snack selection and consumption in newer game-based marketing venues, such as apps.

    Four- and 5-year-old children (N = 132) played a bowling game on an iPad with no character or with a character holding either healthier or unhealthy snacks. After app-play, children selected and consumed healthier or unhealthy snacks. Children's awareness of the character was measured by children's verbalizations of the character's name during or after app-play.

    An ordered logistic regression found no significant effect of treatment conditions compared with the control group. Within treatment conditions, awareness of the character led to selection and consumption of more healthy snacks in the healthier condition (odds ratio β = 10.340, P = 0.008), and of unhealthy snacks in the unhealthy condition (odds ratio β = 0.228, P = 0.033), but children were unaware that the character influenced their decisions.

    Results suggest that young children will choose and consume healthier, not just unhealthy, products when they are aware that a popular character in an app is associated with the snack, potentially leading to healthier eating patterns.

    Other authors
    See publication
  • Helmet Wearing Among Users of a Public Bicycle-Sharing Program in the District of Columbia and Comparable Riders on Personal Bicycles

    American Journal of Public Health

    Collected epidemiological data for this study

    Other authors
    • John D. Kraemer
    • Jason S. Roffenbender
    See publication
  • Character-based advergame influences on young children's snack choices and consumption patterns (March 2015)

    Paper presented at the Eastern Psychological Association, Philadelphia, PA

    Other authors
  • Zài nǎlǐ Taiwan

    Wordpress

    Personal travel blog and story platform.

    See publication

Courses

  • Social Entrepreneurship and Change (Community Based Learning Course)

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Projects

  • The Bootstrapper's Workshop Coach

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    "The Bootstrapper’s Workshop teaches you a proven approach to creating value. It only takes a month to participate in the workshop, but it’s flexible and you can do it at your own pace. It’s a step-by-step process for beginning to adopt the mindset of the bootstrapper (even if you already have your own gig).
    You will learn to do projects that pay, without needing to raise a lot of money. To find a job without a boss. And to do it in a way that’s resilient, scalable and fun."

    I'm a…

    "The Bootstrapper’s Workshop teaches you a proven approach to creating value. It only takes a month to participate in the workshop, but it’s flexible and you can do it at your own pace. It’s a step-by-step process for beginning to adopt the mindset of the bootstrapper (even if you already have your own gig).
    You will learn to do projects that pay, without needing to raise a lot of money. To find a job without a boss. And to do it in a way that’s resilient, scalable and fun."

    I'm a coach - helping participants get acquainted with the learning format and get the most out of the program by engaging with fellow learners.

    See project
  • altMBA Coach

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    The altMBA is an intensive, 4-week online workshop designed by Seth Godin for managers, leaders, and high-performing individuals of all kinds who want to level up, lead, and become effective change agents. It's by application only and capped at 100 people in each session.

    "With the altMBA, we’re using the new collaboration tools online to create a different way of finding the truth of what it takes to make change happen. This is a process, not a course, a group dynamic that leads to…

    The altMBA is an intensive, 4-week online workshop designed by Seth Godin for managers, leaders, and high-performing individuals of all kinds who want to level up, lead, and become effective change agents. It's by application only and capped at 100 people in each session.

    "With the altMBA, we’re using the new collaboration tools online to create a different way of finding the truth of what it takes to make change happen. This is a process, not a course, a group dynamic that leads to publishing great work, making big promises and choosing to lead. This is a community focused on learning together, a connected, virtual group of ruckusmakers in search of doing work that matters."

    See project
  • Parasocial Relationships and Advergame Product Placements Influence Food Choices in Preschool Children

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    Senior Thesis

    Although character-based marketing can influence children’s food and beverage preferences, existing literature has not sufficiently explored the reasons for its success. We believe parasocial relationships (PSRs) – or one-sided friendships children form with media characters – may play a key role.

    This study sought to determine whether children’s PSR with Dora the Explorer who was shown eating or drinking a healthy or unhealthy food or beverage in a bowling…

    Senior Thesis

    Although character-based marketing can influence children’s food and beverage preferences, existing literature has not sufficiently explored the reasons for its success. We believe parasocial relationships (PSRs) – or one-sided friendships children form with media characters – may play a key role.

    This study sought to determine whether children’s PSR with Dora the Explorer who was shown eating or drinking a healthy or unhealthy food or beverage in a bowling advergame iPad app would influence subsequent snack selection. 25 children (11 male, M = 4 years, 8 months) were randomly assigned to condition: (1) healthy (Dora endorsed a banana and orange juice), (2) unhealthy (chips and soda), or (3) control condition. Children played the app twice before choosing a snack. The Children’s Parasocial Relationship Scale assessed children’s relationships with Dora.

    Trends suggest that children may be more likely to select the snacks they see depicted onscreen with Dora, providing partial support for our hypotheses. Data collection is ongoing, and continued research is necessary to confirm the role that PSRs play in these results. The findings of this study may prompt marketers to capitalize on PSRs to promote healthy options to children and help reverse the obesity epidemic.

Honors & Awards

  • Baratta Center Global Impact Award

    Barratta Center for Global Business

    Inaugural awardee of the Baratta Center Global Impact Award, an award for distinguished Georgetown alumni under 40 that are future leaders of global business who are already engaging in innovative and sustainable initiatives that foster cross-border business and economic development. Awardees are chosen for their commitment to upholding the Spirit of Georgetown through their work across the corporate, private, nonprofit, and government sectors.

  • Georgetown Entrepreneurship Alliance "Rising Star" Award

    Georgetown Entrepreneurship Alliance

    Since its founding in 2012, the Georgetown Entrepreneurship Alliance has represented the voices of entrepreneurs among Georgetown's alumni community. The GEA is proud to confer the Entrepreneurial Excellence Awards to celebrate the contributions of alumni entrepreneurs who embody and exemplify a passion for innovation and the Georgetown spirit of “people for others.”

    The "Rising Star" award is given to a newly minted Hoyapreneur, showing excellence in contribution, commitment, and…

    Since its founding in 2012, the Georgetown Entrepreneurship Alliance has represented the voices of entrepreneurs among Georgetown's alumni community. The GEA is proud to confer the Entrepreneurial Excellence Awards to celebrate the contributions of alumni entrepreneurs who embody and exemplify a passion for innovation and the Georgetown spirit of “people for others.”

    The "Rising Star" award is given to a newly minted Hoyapreneur, showing excellence in contribution, commitment, and passion. Nominees are eligible if they are either: a) 10 years or less from graduation, or b) demonstrably have been in small-business, startups, and/or entrepreneurship for fewer than five years.

  • 50 NEXT: Next Generations Leads in Gastronomy

    50 Best & The Basque Culinary Center

    - 50 Next list features people from 34 countries across six continents, identified as next-generation leaders in food and drink
    - Seven categories recognize those working across gastronomy in production, tech, education, creative industries, science, hospitality and activism. Award presented under "Entrepreneurial Creative" category.
    - 700+ candidates were considered from a pool of applications, nominations and talent directly scouted by the Basque Culinary Center, 50 Next's Academic…

    - 50 Next list features people from 34 countries across six continents, identified as next-generation leaders in food and drink
    - Seven categories recognize those working across gastronomy in production, tech, education, creative industries, science, hospitality and activism. Award presented under "Entrepreneurial Creative" category.
    - 700+ candidates were considered from a pool of applications, nominations and talent directly scouted by the Basque Culinary Center, 50 Next's Academic Partner

  • Forbes 30 Under 30

    Forbes

    Forbes presents the 30 Under 30 Class of 2022: 600 of the brightest young entrepreneurs, leaders, and stars.

  • 2017 MITX Future Leaders Group

    Massachusetts Innovation and Technology Exchange (MITX)

    The MITX Future Leaders Group (FLG) is a group of ten early-career individuals (20-30 years old) who have demonstrated leadership skills, spirit, entrepreneurship, and early impact on Massachusetts innovation. Members of FLG are nominated by established leaders or executives within the internet business and digital marketing community. You can learn more here: http://bit.ly/2wJBZ8I

  • HubSpot Champion of the Month (November 2016)

    HubSpot People Operations Team

    Champions Dinner is a long-standing HubSpot tradition whereby each team nominates a person who has gone above and beyond the call of duty in her or his respective role. This award was given in recognition of running point on a successful international event in Dublin called "ConnectED: Write Your Future in Tech," a day of programming for socioeconomically disadvantages students in computer science.

  • HubSpot Champion of the Month (September 2016)

    HubSpot People Operations Team

    Champions Dinner is a long-standing HubSpot tradition whereby each team nominates a person who has gone above and beyond the call of duty in her or his respective role to a dinner with one of our execs in a small team setting.

  • Dean's Medal

    Georgetown University School of Nursing and Health Studies

    Medal awarded to the graduating senior with the highest cumulative GPA.

  • Graduated Suma Cum Laude

    Georgetown University

  • Phi Beta Kappa Member

    Phi Beta Kappa Honor Society

    Honor society for students in the Top 10% of graduating class.

Languages

  • Chinese

    Limited working proficiency

  • English

    Native or bilingual proficiency

  • French

    Elementary proficiency

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