Pocket Sun’s Post

"We won't have a society if we destroy the environment." Margaret Mead Sustainability is a growing concern in every industry, including the wine industry. That's why over 30 wineries have already adopted innovative packaging that reduces cardon footprint while maintaining the appearance of a traditional bottle. Check out this bag-in-box packaging with a bottle shape from Frugalpac that's making waves in the industry. Let's continue to prioritize sustainability in all aspects of our businesses. #wineindustry #winebusiness #wineinnovation

Did Wine Become Just a Number? This morning, as I opened my emails, I noticed several wineries using the same strategy: promoting the highest score at the lowest price. It made me reflect on how things used to be—back in the day, the highest score often meant the highest price. Yet, in many ways, the wine industry is changing, even if it tries not to. So, what’s next? As we look ahead, we see a mix of fear and opportunity. People are both worried about the future and excited by the potential for change. Which side do you lean toward? This Friday at 9:30 PM ACDT, join me for a conversation with Yolanda Martínez García. She’s offering fresh perspectives on Generation Z—insights that I hadn’t fully realized before and that aren’t often discussed in the millions of articles out there. These young people are thinking critically, challenging the status quo, and could play a big role in shaping the future of our industry. Don’t miss the chance to hear from those who may represent the future of wine and potentially lead the positive change our industry needs. Join us tomorrow! Click here: https://lnkd.in/gM53k6CU #rethinkingthewineindustry #wineindustry #winebusiness

🚨🍇🗺️ What's new in the wine industry today? - The French wine industry witnessed a significant downturn in exports in 2023, with a 9.4% drop in volume and a 3% decline in value, notably with a 20% fall in exports to China. The industry is advised to adapt to changing market demands and environmental concerns for future growth [1]. - Climate change poses a substantial threat to New Zealand's wine industry, exacerbating fungal diseases like botrytis and powdery mildew. The potential financial impact in Marlborough alone could exceed $100 million in a bad year, urging investments in research, innovation, and sustainable practices [3]. - California's wine industry experienced its largest grape crush in four years during the 2023 vintage, with an 8% increase to 3.67 million tons. The report highlighted changing consumer preferences, with Chardonnay surpassing Cabernet Sauvignon as the most-crushed grape variety [9]. - Innovations in winemaking processes, such as the use of unconventional yeast Torulaspora delbrueckii in carbonic maceration wines, are improving wine color, aroma, and overall quality while shortening the vinification process. This marks a significant advancement for winemakers seeking to differentiate their products [20]. - The winemakers of Castillon in Bordeaux have voted to pursue independent status from the Côtes de Bordeaux appellation, aiming for a distinct identity and closer association with prestigious AOC village wine status. This move underscores a growing trend of regions seeking individual recognition to enhance their market perception and identity [23]. 👉 For article sources and more insights: https://lnkd.in/dggNEQaC #winery #winemaking #wineindustry Wine Marlborough Ltd #frenchwine #chinawine

Just a reminder everyone, please rsvp to attend the October 15 webinar on 'the role of wine associations in growing the wine consumption'. This will be our episode 2 where we will discuss what our industry bodies are doing to grow the end consumer awareness and consumption. Date: October 15, 2024 Time: 9 am PST (San Francisco Time) I will be moderating the panel and my speakers will include: Julio Alonso Ducci from Wines of Chile North America, Jim Clarke from Wines Of South Africa (USA), Karissa Kruse from Sonoma County Winegrowers, Samuel Filler from New York Wine & Grape Foundation and Dr. Liz Thach, MW from the WINE MARKET COUNCIL. Join in for the case studies and insights from these experts on: Wine and Consumer: How we can talk to the new consumer Wine and Culture: How we can use current culture to grow wine consumption Wine and Trade: How trade can push wine in new way Wine and big companies: How leading companies around the world can help Wine and transparency: How can we story tell the sustainability and transparency Wine and health: What can we do here RSVP here to attend the webinar and get the recorded video: https://lnkd.in/dyjJyJtD

More tactical than strategic, there are a lot of good, practical marketing and sales ideas contained in this discussion; worth a listen.

🌍 Navigating the Shifting Global Wine Market in 2023 🍷 The global wine industry encountered numerous challenges in 2023, from a decline in vineyard surface areas to historic lows in production and shifts in consumption patterns. With rising costs, extreme weather conditions, and evolving consumer preferences, the market is undergoing significant changes that are impacting producers and consumers alike. Understanding these trends is essential for anyone in the wine industry, whether you’re involved in production, distribution, or marketing. While the landscape is challenging, it also presents opportunities for those who can adapt and innovate. Staying informed and flexible will be crucial in navigating this evolving market. https://lnkd.in/eydshPft #WineIndustry #GlobalTrends #WineMarket #BeADragon #InnovationInWine #WineBusiness

In a 2021 interview, Scout & Cellar's founder and CEO Sarah Shadonix was asked: Why don’t all wine companies make Clean Crafted™ wine? Here's her response: “Because it’s hard, it’s expensive, and from a business perspective, it doesn’t really make much sense. It starts in the vineyard where you can’t just spray synthetic pesticides to manage a problem. Less than 1 percent of the $70 billion+ U.S. wine market is Clean-Crafted™. Also, time is money and fermentation is a wild process. To make fermentation happen quickly, winemakers use chemicals and enzymes. Then they add chemicals, synthetics and sweeteners to create a consistency in taste that rainy and sunny seasons, and hot and cold weather don’t necessarily produce. Part of our journey is tasting wines that are interesting, offer flavors and aromas that we’ve probably not experienced, and a next vintage won’t be the same—and that’s frigging awesome.” I’m proud to be working with Scout & Cellar—for many reasons, the least of which is to help support sustainable change in the wine industry. And I’m passionate about offering this business opportunity to others—especially if you love wine. Right now, you can get into this exciting opportunity for $59. Not $590 or $5900 but $59. Curious? Click the link in the comments for more info. Cheers! #winebusiness #solopreneur

📢JULY/AUGUST ISSUE OUT NOW 📢 🌳Our sustainability issue is here. Following the July 2024 election, where the Green Party enjoyed its most successful results yet, our summer issue is focused on all things sustainability. 🌳 Also in this issue... 👨⚖️We look at how the trade is hopeful Labour will work more collaboratively with the drinks industry (5). 🍺Our big interview is with Mark Williams, Keystone chief executive, who tells Lucy Britner about the brewery division of investment company Breal (12-13). 🍾Kristiane Sherry examines the trials and tribulations of making spirits packaging more sustainable (17-19). 🍷Leaning into the trend, Clinton Cawood delves into the mid-strength opportunity for beer and wine (20-21). 📄Jaq Bayles interviews producers and retailers about the ever-changing certification space (22-23). 🌎In her DR debut, Janina Doyle takes an in-depth look at regenerative viticulture (24-25). ✍️Nigel Huddleston investigates the UK messaging on wine labels, as the EU makes nutritional information mandatory (26-27). Plus, read all our regular features including Jason Millar’s wine column (14), the Jeff Evans beer review (34), meet the maker (36) and the retailer profile (37). This issue also comes with a reminder that the closing date for the Drinks Retailing Awards is August 9. To read the digital edition: https://ow.ly/ecM750SzurY #DrinksRetailing #DrinksIndustry #BeverageIndustry #DrinksRetailingAwards #News #Magazine #DrinksTrade #Drinks #Beer #Wine #SummerDrinks #Summer #Retailing #Retailer

🍷📈 Elevate your wine collection with Aivin's expert guidance! Aivin's insights can help you discover wines with great investment potential, enhancing both your collection and understanding of wine as an asset. Trust Aivin to lead the way in wine investment! #WineInvestment #AivinExpertise #WineCollection

𝐍𝐚𝐯𝐢𝐠𝐚𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐄𝐯𝐨𝐥𝐯𝐢𝐧𝐠 𝐋𝐚𝐧𝐝𝐬𝐜𝐚𝐩𝐞 𝐨𝐟 𝐖𝐢𝐧𝐞 𝐅𝐢𝐧𝐢𝐧𝐠 𝐀𝐠𝐞𝐧𝐭𝐬! 𝐆𝐞𝐭 𝐌𝐨𝐫𝐞 𝐈𝐧𝐟𝐨: https://lnkd.in/e4ZwpMCP Explore the pivotal role of Wine Fining Agents in enhancing the quality and clarity of wines, blending tradition with innovation in the vineyards. 𝐊𝐞𝐲 𝐌𝐚𝐫𝐤𝐞𝐭 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬: 🔹 Quality Enhancement: Finishing agents ensure consistency and excellence in wine production from sediment removal to flavor refinement. 🔹 Technological Advancements: Novel fining agents and advanced filtration techniques optimizing wine clarity and stability. 🔹 Consumer Preferences: Growing demand for vegan and allergen-free options driving product innovation. 🔹 Global Expansion: Increasing adoption across emerging wine-producing regions amplifying market growth. 💡 Why It Matters: Wine fining agents not only elevate sensory attributes but also uphold wine quality standards, catering to discerning consumer palates worldwide. 🔗 Learn more: [Market Dynamics: Trends and Analysis (2024-2030)] Join the conversation on advancing wine craftsmanship through innovative fining solutions! 𝐖𝐢𝐧𝐞 𝐅𝐢𝐧𝐢𝐧𝐠 𝐀𝐠𝐞𝐧𝐭 𝐊𝐞𝐲 𝐏𝐥𝐚𝐲𝐞𝐫𝐬 1. Scott Laboratories 2. Gusmer Enterprises 3. Enartis 4. LAFFORT 5. DSM 6. Kerry #WineFiningAgents #WineProduction #QualityEnhancement #Innovation #Sustainability #Viticulture