Did Wine Become Just a Number? This morning, as I opened my emails, I noticed several wineries using the same strategy: promoting the highest score at the lowest price. It made me reflect on how things used to be—back in the day, the highest score often meant the highest price. Yet, in many ways, the wine industry is changing, even if it tries not to. So, what’s next? As we look ahead, we see a mix of fear and opportunity. People are both worried about the future and excited by the potential for change. Which side do you lean toward? This Friday at 9:30 PM ACDT, join me for a conversation with Yolanda Martínez García. She’s offering fresh perspectives on Generation Z—insights that I hadn’t fully realized before and that aren’t often discussed in the millions of articles out there. These young people are thinking critically, challenging the status quo, and could play a big role in shaping the future of our industry. Don’t miss the chance to hear from those who may represent the future of wine and potentially lead the positive change our industry needs. Join us tomorrow! Click here: https://lnkd.in/gM53k6CU #rethinkingthewineindustry #wineindustry #winebusiness
We are all jaded. As consumers, as producers. Like a merry go round without the fun. How do we bring the fun back?
The change in Gen Z consumer behaviour is that big that they changed the competitive scenario in the soda US market https://en.vinophila.com/dr-pepper-wine-how-gen-z-is-changing-the-cola-market-and-why-we-should-care/
Wes Box
1w
Ratings became a pay to play game. It is counter effective to smaller artisan producers. Wine Media is used by corperate wineries to suppress competition, same as how they manipulate the Grape comodities market. This is why American wine is at a disadvantage to EU producing countries where the governments subsidise their domestic producers.
Is it bad that I don't always look at a wine's score? I've tried some 90+ point wines and honestly, the score doesn't change the flavour. It's the same with price point - I've had some really expensive wines that tasted naff, and some dirt cheap wines that blew my mind.
I'll check it out.
George Gize
2w
Priscilla 🍷🍷Hello Advertising and Advertisement the Key to Penetrate the mind ..from the Politicians to Religion to cheese to …….we are in the USA not in Italy 🇮🇹 or Spain 🇪🇸..Don’t you ever Stop Smiling 😊
Priscilla Hennekam. Obviously, those wineries have run out of ideas. If they had any in the first place, that is.
Ed Hart
2w
Wine has always been a number…it’s coming up on wine o’clock now, as a matter of fact! ;-)
Will you be recording it and posting for those unable to attend?
Let's save the world with innovative, sustainable, circular, real-life workable, cost effective solutions
2wThere used to be a time where Parker points dominated wine sales. That is no longer the case. I think there are several reasons for that. One is that the written word has lost most of its power when it comes to wine (and many other things). Another is that wine writing / critique has become enormously fragmented - there are simply many more wine writers / critics, and there is not a single one that dominates anymore. A third reason is that wine scores have become enormously inflated as wine writers have discovered that higher scores sell their publications better, which necessarily eventually leads to consumer skepticism and numbers fatigue. And a fourth reason is that wine scores are very obviously for sale, and consumers have started discovering that. It is pathetic to watch how some wine merchants try to sell mediocre wine on a gazillion different scores from critics that nobody knows, and which sometimes (often?) even are their own invention. This practice is killing itself, and I predict it will fade away, for it only has short-term benefit.