What are the questions founders should ask themselves to refocus their priorities and decision-making? 💡 In a conversation with First Round Capital, Sasha Orloff, CEO and co-founder of Puzzle 🧩🚀, shared the one question he asks himself most often: "How can I make sure my team knows what I’m thinking — and why?” As a founder, every decision can feel high-stakes. But identifying which problems truly deserve your focus is the key to moving forward with clarity and confidence. What questions do you ask yourself to stay grounded as a founder? Drop them in the comments! 👇 https://lnkd.in/g8k_juvX
Puzzle 🧩🚀
Software Development
AI-powered Accounting Software For Ambitious Companies
About us
We love building accounting! Puzzle is modern accounting software for ambitious companies. 🧩🎉 Don't let the financial future of your company keep you up at night - Puzzle is here to help. 🚨🥳 We empower founders with the foresight they need to stay ahead with smart accounting software that integrates seamlessly into their business operations and offers real-time insights for an accurate picture of fiscal health. 🔎📈 Stop playing the guessing game; get smart about how you manage your business now for a better future.
- Website
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https://bit.ly/46EfgJp
External link for Puzzle 🧩🚀
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- Remote First
- Type
- Privately Held
- Founded
- 2019
- Specialties
- startups, saas, accounting, metrics, financials, and bookkeeping
Locations
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Primary
Remote First, US
Employees at Puzzle 🧩🚀
Updates
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Are You Tax Season Ready? 🔥 We know that as a founder, you’re focused on building and growing your business. But let’s face it—tax season can feel like a headache waiting to happen. Don’t stress—we’ve got you covered! Join our Expert Talk with Puzzle 🧩🚀 & Gusto to gear up for tax season and finally get answers to those burning questions you’ve been wrestling with. https://lu.ma/gu6z42p4 #PuzzleEvents Luke Frye, CPA Brandon Beal Faith S. Drew Lincoln
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Puzzle 🧩🚀 reposted this
What a night to remember ✨ Yesterday, Puzzle 🧩🚀 and Carta came together to host the X-mas Celebration & Learnings, our final event of the year—and it was absolutely magical ❤️ A huge shout-out to Peter Walker, Head of Insights at Carta, for delivering invaluable data insights on equity sharing and fundraising, and to Adam Daigian, Head of Growth at Puzzle, for sharing his incredible growth playbook. It's always a pleasure working with the amazing Carta team Ryan O'Conor, Neil Shah, Ivana Kuchan, and Jude Ocampo—you make collaboration seamless and fun! And, of course, THE BIGGEST thanks to the kindest team at Fiat Ventures for hosting us in your beautiful space Drew Glover, Ayesha Dillon, Alex Harris, and Adrian Hunter. You’re the best! If you celebrated with us, leave a comment! 📸 Kevin Mei #PuzzleEvents Sasha Orloff Drew Lincoln
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We recently hosted a Founders Breakfast with Carta, and it was amazing! Mimosas, delicious bites, fresh coffee ☕, and inspiring conversations… honestly, is there a better way to kick off your day? And yes, we made sure to sprinkle in some growth insights 🚀. Huge thanks to Ryan O'Conor, Neil Shah, and Drew Lincoln for making it all happen, and a big shout-out to Werqwise for hosting us! But wait, there’s more! 🎄✨ Tonight, we’re turning up the cheer with our X-mas Celebration & Learnings to toast all the incredible hard work YOU have done this year. Don’t miss out—save your spot now! https://lu.ma/p82d61xr
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Puzzle 🧩🚀 reposted this
End the year 💪, founders! Tax season is just around the corner, but it doesn’t have to be daunting. We're partnering with our friends at Puzzle 🧩🚀 and Accountalent for an expert talk designed to make your tax prep smoother than ever. We'll tackle your tricky tax questions and gear up for a stress-free year-end. Join us! https://lu.ma/hsk2on47
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Are you a startup founder? Then yes, the law requires you to file taxes 🗂️ —but don’t worry, we’ve got you covered! The great news? Tax deadlines don’t change, so let’s get ahead of the game together. Join our Expert Talk with Puzzle 🧩🚀, Brex, and Accountalent to gear up for tax season and finally get answers to those burning questions you’ve been struggling with. 📅 Who should attend? Any startup founder who wants to navigate tax season like a pro. What will you learn? 💡 Practical tips to be fully prepared for year-end, including: - essential tax deadlines - deductions & tax credits - receipts & record-keeping - 1099s Don’t miss this chance to get tax-ready and keep your business on track. Tax season doesn’t have to be stressful—let us show you how! https://lu.ma/hsk2on47 #PuzzleEvents Luke Frye, CPA John Jeanson Kevin Moore, CPA Anshul Shah Alexandra Settlemyer
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The Holiday Season is Here ✨ Join us on December 10th for an evening of learning, connecting, and celebrating with Puzzle 🧩🚀 & Carta! Let’s wrap up the year in style before diving into the holiday festivities. This event will be packed with learning, meaningful connections, engaging conversations, delicious treats 🍬, and handcrafted cocktails 🍸 Peter Walker, Head of Insights at Carta will unveil the year’s most compelling insights on what’s happening in the tech scene right now, the top places to build if you are in AI, best practices for equity sharing, and so much more! And Adam Daigian, Head of Growth at Puzzle 🧩🚀, will present the growth playbook for early-stage scaling startups, covering the fundamentals and advanced tactics of growth, common mistakes startups make—and how to avoid them! Reserve your spot now ⬇️ https://lu.ma/p82d61xr Ryan O'Conor Neil Shah
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Puzzle 🧩🚀 reposted this
Just Keep Going. The best thing you can do is to keep going. If you keep moving, you’ll achieve your goals. A great example? Ice skating ⛸️ Yesterday, we had a group of 18 founders ice skating with Puzzle 🧩🚀—and it was incredible! Most of them weren’t experienced skaters. At first, our beginners' group was slow, unsure, and a little shy. But you know what? They kept going. In just 30 minutes, every single one of them was skating confidently on their own, without any help. Was it magic? No. It was hard work, persistence, and courage. I'm particularly proud of Wala Kasmi, Adriana Soto Ospina, Danae Kiara Diaz, Breeze Liu, Pooja Sengupta, Sandy Li and Alex Poe for embracing the challenge and making such amazing progress! Cheers to our expert group for setting an example and encouraging everyone Chris Moulton, Gabriela Constantinescu, Evgeny Nasonov, Denis Belyavsky, Alena Beliauskaya, Alyssa Krejmas, James O'Donnell. And a BIG shout-out to our hockey star Puneet Sukhija for helping us all level up our skating skills 👏 Here’s the lesson: Life is like ice skating—progress comes when you keep moving forward, even if it’s wobbly at first. #PuzzleEvents #SanFrancisco Adam Daigian
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It’s Christmas time—so you know what that means? Ice skating season is here ❄️🎄 Join Puzzle 🧩🚀 on December 4th for an unforgettable evening of ice skating fun ⛸️ (all skill levels welcome!), mulled wine 🍷, warm conversations, and holiday vibes ✨ If you’re not in the holiday spirit yet, you will be! Spots are filling up fast, and tickets are limited! Don’t miss your chance to skate under the lights at Union Square! 👉 RSVP now: https://lu.ma/ucphumrx Let’s glide into the season together!
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With Puzzle 🧩🚀, you’ll always know if you’re on the right track!
Host of CRAFTED., a 2x Webby-honored tech podcast | Product & Growth Leader | Founder of Modern Product Minds
Imagine you’re on a ship in stormy seas. You ask your navigator, “Are we on course?” Their reply: “well, we were 30 days ago.” Now imagine that ship is your startup—and your navigator is your accounting software. Sound like a disaster waiting to happen? That’s exactly the problem Sasha Orloff set out to solve with Puzzle 🧩🚀. I love this latest episode of CRAFTED., because Sasha demonstrates true first-principles thinking, grit, and an example of how to modernize a "boring" industry. Sasha is on a mission to create “accounting software you actually love” — and to solve the problem that frustrated him at his previous two startups. Puzzle provides founders the *real-time* view they need to steer their ship, because “it's hard to set yourself up for success if you don't know when you're about to run out of money.” Sasha shares: 🤓 Why “accounting gets a bad rap”, but it crucial for founders: it’s your financial health 🤠 Why second-time founders are ideal customers 🧐 Why it took five years to build an MVP – and why he wasn’t daunted by this expectation 🥸 Why the problem was never accounting, but accounting software and the distorted realities it’s built to create 🤩 Why AI and modern API’s made now the right time to build Puzzle 🤣 Why Puzzle is “poking the bear” and putting highway billboards up near QuickBooks HQ 😀 How Sasha learns from CFO’s as he hosts the Turpentine Finance podcast Listen to CRAFTED.: 🎧 Apple: https://lnkd.in/eJ8BNP4v 🎧 Spotify: https://lnkd.in/eyQPfgwx 🎧 etc.. crafted.fm