Pooja Sengupta

Holiday Alert! Marketers are starting to think about Q4 now. Most of the focus will be on locking down marketing but perhaps more focus should be put on how they can make buying their products easier... Many people don't go to the mall or physical stores anymore, especially during the busy season. I recall going to our mall last December and surprised at how quiet it was. More and more people are shopping online and most website experiences are poor. They are flat images on a page with very little interaction. That lame ass chat bot of yours doesn't count. You know who you are... Apps are easy and inexpensive to build these days and they drive trackable ROI. You might be surprised at how easy and inexpensive they can be to build and plug into your current operations. They can even enhance your in-store experience. During the holidays most merchants hire holiday help. These people tend to add very little value to a customers shopping experience because they just don't know your brand or customers well. An app can act as an extension of your best clerks. Use the holiday's to bring in new customers that will be with you for years to come. Get an app or make your current app better. Start by checking out this clip from my conversation on The MarTech Matrix Podcast with Abhijeet Singh, CEO of Appbrew. Then check out the links in the comments for more clips and the full episode. This could be just the lift you are looking for as we head into the holidays! #Ecommerce #MobileApps #MarTech #CustomerExperience #DataDrivenMarketing #BrandEngagement Cogent Collective Tom Barbaro Nihad Jamadar Nihal Goyal

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Larger brands are considering Shopify and dipping their toes in. I came across another brand this week that is experimenting with its platform. Sunglass Hut has the US website and several other subdirectories for other countries (France, Canada, India). Their implementations are a bit different depending on the country, but they just launched UAE last year. Instead of launching UAE on its existing tech stack, in 2023 Sunglass Hut created a subdomain, ae. sunglass hut, which is on Shopify. This shows that they may be considering migrating and are testing the technology in their newer markets. In the US, Sunglass Hut gets 2M visits a month and traffic for valueable terms like "women sunglass" and "X brand sunglasses". This is a pretty big business and luxury-focused. It's an excellent example of what many companies are considering as they look at their platform bills: finally migrating; it's one of the reasons I think Shopify's market position is getting safer/more assured.

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I tried to get rid of ROAS this week. Just end it as a viable metric. In dramatic LinkedIn post fashion to get you to expand … I failed. At the Ascendant Network #retailmedia event this week in Palo Alto Andrew Lipsman and Jaiah Kamara, MBA. and I led a conversation on ROAS vs. iROAS. We polled the room and asked, “how do you feel about ROAS – 5 means you love it, 1 is you hate it and hope to never see it again.” The room was less divided than I thought. In a group of Brands, Retail Media Networks, and Tech partners, no one had higher than a 3, with most of the group at a 2. 💡 Turns out, we’re all in alignment that ROAS isn’t a great metric! 💡 We all know that it’s overly correlated to brand sales. We all know it’s easy to manipulate. We all are aware that if we try to present a ROAS that is more conservative and more transparent, we can loose out to our competitors who have a ROAS calculation which is more of a black box. So, what do we do? The obvious statement is we need to move towards #incrementality. But because #math we can’t always get to statistical significance for every campaign. I’m going to propose we think about Retail Media Measurement in a different way. What became obvious during our conversation is the power of closed-loop measurement comes when Retail Media Measurement is combined with measurement that is owned by the Brands. As Retail Media moves towards maturity, Retail Media Networks need to find ways to support Brands own internal measurement. This means providing the right data for measurement in the ways the brands want it, when they want it, and how they want it. We're moving towards what's next at Albertsons Media Collective - are you?

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Last Friday, Retail Women in Tech hosted not only a very informative, but also a very engaging conversation about how to best position one selves for what's next in their career. I can't thank Hareesh Menon enough for sharing his experience and words of wisdom. I certainly learned a lot! Here are some of my takeaways: - Cover letters are a thing of the past. - Approach your resume like a storyboard. - Make a cover resume page that is unique to you. Share who you are, highlight your top achievements, say what you want to do & why you want to do it with that company. This is what recruiters first look at (and likely on their phone so make it easy to read). - Your cover page shouldn't change from job to job, except why you are interested in that company. Stay true to who you are. - LI isn't all that for finding a job. Stop the scrolling! Get intentional about your search beyond LI job postings. - Reach out to leaders in companies you are interested in; but when you do so, personalize the invitation, saying you like the work they are doing with said company, etcetc. - Lastly, but most importantly, map out where you want to be in the next 3 years. From there, determine what you need to learn, who can help you get there, who you need to get to know. Build your personal "GPS" community to help you get there.

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🚀 Similar Product Matching in Retail: The Power of AI Almost every conversation I have had with pricing and category teams in the recent past has veered towards one question: "How do we improve the match coverage of similar and substitute products?" Product matching is a core challenge in retail, involving grouping similar products across inconsistent names, descriptions, and formats. From differing retailer terminology (e.g., “MacBook Pro 2023” vs. “Apple 2023 Laptop”) to unstructured data (free text, tables, images), traditional matching methods often fall short. Example: "Apple 2023 MacBook Pro Laptop M3 Pro chip with 11‑core CPU, 14‑core GPU: Built for Apple Intelligence, 14.2-inch Liquid Retina XDR Display, 18GB Unified Memory, 512GB SSD Storage; Space Black" might not get matched with"Apple MacBook Pro 2023 (14.2 inch, M3 Pro, 18GB, 512GB, macOS, Space Black", making exact matching itself hard. A classical scoring function like Fuzzy Similarity scores their similarity at 43 -- even when they’re identical! 🤯 The situation is only exacerbated when it comes to matching similar products due to the category specific nuances and subjectivity. Consider the images below. While they are not the same obviously, they are much closer to each other than a traditional hash based scoring function deems them to be. This can happen due to different backgrounds, lighting, orientations, quality, and a host of other reasons. 🔍 How LLMs + RLMs Transform Product Matching: - Semantic Understanding: Interprets meaning over keywords—“6.5-inch display” ≈ “6.5-inch screen.” - Attribute Extraction: Identifies core details like brand, size, color from noisy data. - Implicit Relations: Recognizes product families (e.g., "iPhone 12" and "iPhone 12 Pro"). - Synonym Context: Links terms like "Sneakers" = "Running Shoes." Plus, CLIP embeddings boost multimodal matching accuracy, handling images with varying orientations, backgrounds, or overlapping objects. If we go back to the earlier examples and use CLIP embeddings, we get similarity scores of 89 and 86 respectively -- much closer to reality. 🌟 With AI-driven product matching, we help retailers achieve smarter, more accurate groupings—bridging gaps and driving better user experiences. #RetailTech #AI #LLMs #ProductMatching

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In my experience as a buyer, I viewed brand-buyer relationships as collaborative, but it's crucial to recognize that not all collaborations are equal. When you seek a retail partner for growth - look for a retailer that is collaborative Understand that the retailer still operates as a for-profit business But, know that you play a role in helping them achieve their goals Here are some areas to consider when looking at collaboration with retailers Door Count Bigger does not necessarily mean better. If your original doors aren’t “ALL” that’s ok. Discuss a tiered plan for growth and expansion. Placement Every brand wants to be seen. Your shelf placement, or location in the store can determine how many consumer eyes see your product. Ask where you’re being placed. Marketing Yes, ask for support from the retailer in their advertising vehicles. But know this is the place where the brand does the heavy lifting. Be ready to shout to the rooftops where you are. Forecasts Work closely with buyers, planners, and your ops team to understand projections. Have a reserve stock to plan for overperformance. Sales Expectations Ask upfront about the retailer’s benchmarks. Consider how the category performs too. Check-Ins As a new brand, having regular check-ins with your buying teams is great. This could be quarterly, or monthly depending on the projected sales volume. A lot to cover, and I know you might not be there, yet. So save this for that future retail meeting - cheers! – 👋🏾 Hi, I’m Monique, your bridge from niche market to major retail. I’m a former retail buyer turned beauty industry advisor who helps emerging brands ready to scale. Ready to expand your reach? Book a discovery call and let’s explore how we can elevate your brand together.

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Got the following text from a CDP vendor: “Just wanted to give you guys a shout-out again. Officially received the [$3B retailer] RFP today and got a note from [$10B retailer] a minute ago letting us know we’re officially in on that one as well.” Here’s how he got there… // STAGE ONE: Discovery 1. He joined Alium 2. Got access to our database of interviews 3. Learned the marketing director’s [for $10B retailer] strategic priorities were: - Creating deeply personalized customer journeys - Securing a new CDP to meet that goal // STAGE TWO: Outreach 4. He reached out to the marketing director via email 5. And used intel from the Alium interview to get their attention… Words like: - “Time-saving” - “Personalization” - “Cross-channel orchestration” 6. They emailed back and forth for over a year 7. And he built a real relationship with the prospect // STAGE THREE: Scale 8. He found more prospects (from Alium) looking for a CDP 9. Repeated the outreach stage with the same success 10. Got invited to [$3B retailer] & [$10B retailer] RFPs — Bottom Line: The key to getting invited to RFPs is building relationships with prospects. But to do that… You need to: - Leverage insider intel - Catch the buyer’s attention …and get a response. What’s your approach?

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📌 Why Brands Should Focus on the Beyond Money Segment Over the Aspirational Segment The Beyond Money segment represents the most resilient and fast-growing customer base, with each consumer averaging an annual luxury spend of €350k. Although they make up less than 2% of clients, they contribute a staggering 30% of revenues, making each one worth approximately 230 times that of an aspirational consumer. ✨ Strong growth: Base of UHNWIs is expanding at a 10% CAGR. ✨ Market share: Doubled their market share in luxury over the past decade. ✨ Stability: Their luxury spending is not tied to GDP trends or macroeconomic cycles, and is five times less volatile than that of aspirational consumers. ✨ Loyalty: They are more loyal to their Client Advisors than to any specific brand. These customers shop across a wide range of brands and are only considered relevant for an average of two, though they typically shop with ten brands. However, many brands still rely on quantitative spending thresholds within a limited timeframe (12-18 months) to identify them, resulting in missed opportunities. To truly capitalize on the Beyond Money segment, luxury operators must adopt a more sophisticated CRM segmentation and elevate their brand to a lifestyle choice. If not executed perfectly, there is a significant risk of losing these valuable clients to competitors, as 68% would follow their Client Advisor to a new brand if they moved. Source: BCG Altagamma True-Luxury Global Consumer Insights 10th Edition #LuxuryMarket #CustomerLoyalty #BeyondMoney #CRM #UHNWIs #LuxuryStrategy #Luxury

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🚨 New Podcast Alert! 🚨 In this week’s Omni Talk Retail Fast Five, Anne Mezzenga and I dove deep into the top retail headlines shaping the future of omnichannel experiences. From Amazon’s groundbreaking move with AI-powered ads to Zara’s bold entry into the secondhand market, this episode is packed with insights you don’t want to miss! 💡🎙️ Here’s a sneak peek at what we cover: 🔸 Amazon Tests AI-Powered Ads (7:52) — What does this mean for the future of product search? Will it be revolutionary or just another evolution in digital advertising? 🔸 Costco Wholesale’s Mobile Inventory Search (12:25) — Find out how Costco is helping shoppers locate products with a new mobile feature, and whether it’s a game-changer or not. 🔸 Biden’s De Minimis Exception Changes (18:00) — The U.S. is cracking down on this trade exception. How will it impact global e-commerce and companies like Temu and SHEIN? 🔸 Marketplace vs. Dropship with Mirakl’s Alex Hase (23:15) — Get an expert breakdown on why retailers should consider both models for scaling their online assortments. 🔸 Zara’s Secondhand Launch in the U.S. (29:12) — Could Zara’s move into resale be the future of sustainable fashion? Plus, we discuss Amazon’s return-to-office mandate (35:34) and tackle a fun Lightning Round (41:07) featuring leopard print, Starbucks, and more! 🐆☕️ Watch the video below or click this link to listen to our podcast and get ahead of the retail trends! 👇 https://lnkd.in/gA637z-2 Special thanks to our partners the Alvarez & Marsal Consumer and Retail Group, Mirakl, Avalara, Ownit AI and Ocampo Capital who help to make the living our dream a reality each week! #retailnews #ecommerce #omnichannel #retailtechnology #amazon #costco #AI #secondhandfashion #marketplaces #dropshipping #futureofretail #podcast

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At Uber’s 2024 Go-Get product showcase, held May 15 in New York City, the theme was “togetherness,” as CEO Dara Khosrowshahi emphasized in his opening remarks. “The power of being together is more important than ever,” noted Khosrowshahi, adding a little later that “togetherness has a direct benefit on our happiness.” With its latest services, San Francisco-based Uber is aiming to enable closer relationships among people – including through groceries. One new service, introduced at Go-Get by Head of Global Membership Danielle Sheridan, offers half-price Uber One memberships for college students – just $4.99 a month – with no delivery fee and up to 10% off orders. Uber has entered into partnerships with Domino’s, Taco Bell and Starbucks to provide special discounts for students, who can also make use of their Uber One membership to purchase groceries. The service is launching across the United States, Canada and Mexico, as well as other countries. Khosrowshahi was also pumped about the partnership with Issaquah, Wash.-based Costco Wholesale, observing, “There simply is no better place to stock up.” | Progressive Grocer https://lnkd.in/eqAfBq2D #retail #supermarkets #grocery #clubstores #retailer #groceries

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My interview with Lowe's Companies, Inc. SVP of Marketing, Jennifer Wilson, highlights the true value of consumer data. The new MyLowe's loyalty program incentivizes and even gamifies the capture of customer preferences ahead of making purchases. Which accelerates personalization and the overall performance of the program. Listen here: https://lnkd.in/gz8A3qUa #podcast #marketing #loyalty

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Congratulations to StandUp Ventures portfolio company Max Retail on their $15M USD Series A led by Nosara Capital after an exceptional year of growth! Oh how I love optimization problems, and especially ones that support entrepreneurs 😭 Independent retail shops sit on an average of 22% excess inventory at any given time, representing ~$50K-$200K of financial losses each year. For small businesses that are often the pillars of their communities (& frequently women-owned!), these losses are HUGELY impactful. Before Max Retail, options to recuperate them were extremely limited (discounting items far below cost, sending to consignment, or donating for a tax write-off). Alone, a single store in a small town with one or two sizes of a SKU isn't meaningful enough to engage with for zero inventory marketplaces or online retailers, but in aggregate, Max Retail's network of 2,000+ retailers and real-time data acts seamlessly as a single source of new and often hard-to-find supply. Bringing these items online exponentially increases the pool of potential buyers, resulting in immediate cash relief and payouts 4-8x higher than the status quo of liquidation. And the proof is in the pudding. 89% of active sellers are selling inventory every single month, with some sellers making upwards of $250k per year. GMV has exploded 4x YoY, with an incredible 40% of new retailer leads coming from existing customers. The macro omnichannel opportunity for real-time, SKU-level, inventory, pricing, and sales data across the normally siloed brick-and-mortar independent retail market is limitless. Alongside AI-powered pricing and item allocation engines, Max Retail is able to pay sellers the maximum value possible for excess inventory, and help retailers understand live inventory performance and market value of every item they list. This ultimately underpins a foundation for a more efficient and productive market, getting the right products to the right buyers at the right time, place and price. We're so excited to continue supporting the INCREDIBLE Melodie van der Baan alongside the wonderful M13, The Artemis Fund , and Rethink Impact, LP. Onwards and upwards! 🚀 #fundingnews #seriesa #retaildata

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Dollar General is enhancing its retail media program by teaming up with solutions provider Criteo. The commerce media platform will work with the retailer's Dollar General Media Network (DGMN) arm to support onsite sponsored ad offerings. Through this arrangement, brand partners can access inventory and campaign execution and utilize Criteo’s self-service demand-side platform. Among other capabilities, brands can leverage DGMN’s inventory within their private market through Criteo’s retailer monetization platform. In addition, the technology enables brands to reach Dollar General’s digital customers who often build lists online before making their weekly in-store purchases. Omnichannel insights will be available for marketers to see if sales are taking place online or in-store. | Progressive Grocer https://lnkd.in/gATgumgr #retail #retailmedia #grocery #shoppers #media #digital

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Reel 2: Let's Talk Retail Podcast with Barada Sahu A fundamental driver of growth for brands and retailers lies in the profound understanding of consumers. This realization underscores the pivotal role of consumer insights in shaping strategies that foster engagement and loyalty. By meticulously analyzing consumer behaviours, preferences, and content interactions, brands can curate personalized experiences that resonate with their target audience. This consumer-centric approach serves as the cornerstone for establishing a compelling consumer journey on digital marketplaces. By catering to consumers' preferences and delivering tailored content, brands can cultivate ongoing engagement and loyalty. The ability to anticipate consumer needs and preferences enables brands to not only showcase relevant products but also provide enticing offers and promotions. At the heart of this strategy is a commitment to understanding and meeting the evolving demands of consumers. By leveraging consumer insights to inform every aspect of the brand experience, from content creation to product offerings, brands can establish meaningful connections with their audience and drive sustained growth in the competitive online landscape. Listen to the complete conversation with Barada Sahu on: Youtube: https://lnkd.in/gB_fBf9p Spotify: https://lnkd.in/gNbGmD9r mason #consumerinsights #growthstrategy #marketplaceexpertise #unifiedcommerce #retail #letstalkretail #innovation #hyperpersonal #personalization #customerjourney #genai #nextgen

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This is an interesting move by Saks. A luxury retailer can even test this idea, but it's impractical for most retailers. 👉🏽 Saks Fifth Avenue in San Francisco will convert to an appointment-only format starting August 28, aiming to provide personalized service to luxury clients. 👉🏽 The move is part of a growing trend among luxury retailers to offer one-on-one fashion expertise tailored to high-net-worth clientele in a discreet, upscale setting. 👉🏽 The appointment-only concept is expected to help prevent shoplifting and streamline operations by requiring fewer staff. 👉🏽 The decision may have been influenced by retail crime in the area and the challenging retail environment, with other retailers leaving due to falling foot traffic. 👉🏽 While some regular shoppers express disappointment, luxury consumers continue to show a strong preference for personalized, in-person retail experiences.

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Better Personalization Leads to Faster Growth 📈 While the title may not be groundbreaking, many of my recent conversations with retailers have centered around personalization and the best ways to implement it. That’s why I found the article "Personalization Done Right" from HBR so insightful (see the link further down) 💡 First, the article highlights the immense opportunity for retailers willing to take on this journey. Companies in the top decile of the Personalization Index demonstrated long-term revenue growth rates that were six percentage points higher than those with average scores. Second, and most importantly, the article outlines five implicit promises that shape customers' expectations: empower me, know me, reach me, show me, and delight me. These principles provide a roadmap for successfully operationalizing personalization. The "delight me" section, in particular, stands out with its excellent test-and-learn recommendations. More and more, I see this element as essential for retailers who truly succeed in integrating personalization into their customer journey. True personalization requires continuous refinement of the quality and value of customer experiences. Not surprisingly, the authors suggest that personalization will be the most exciting and profitable outcome of the emerging AI boom—but only for companies that make it a strategic focus. I couldn’t agree more with this statement 💯 Check it out here: https://lnkd.in/e5Xvv8aT #Personalization #CustomerExperiences #LoyaltyPrograms David Edelman

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🟦 The way Quick Commerce has taken off, pardon the cliche has been much quicker than anyone would have forecasted. 🟦 From being a ‘quick’ top up of daily needs, it’s today become a complete marketplace offering now even mobiles to apparel in under 10mins delivery. 🟦 The way quick commerce is growing, it’s changing the landscape of the retail industry. 𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝐬𝐨𝐦𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 & 𝐤𝐞𝐲 𝐭𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬: 1.⁠ ⁠𝐌𝐚𝐫𝐤𝐞𝐭 𝐏𝐫𝐨𝐣𝐞𝐜𝐭𝐢𝐨𝐧𝐬: Redseer Strategy Consultants forecasts India's quick commerce market to grow 75-85%, reaching $6 billion by FY2025. Metro cities are driving this surge, contributing 90% of the market share. 2.⁠ ⁠𝐂𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐁𝐞𝐡𝐚𝐯𝐢𝐨𝐮𝐫: This year alone could see 5 million new monthly transacting users, with existing users expected to increase spending by 20%. 3.⁠ ⁠𝐈𝐦𝐩𝐚𝐜𝐭 𝐨𝐧 𝐓𝐫𝐚𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐑𝐞𝐭𝐚𝐢𝐥: Kirana stores in metros are facing an existential crisis. Some are adapting by becoming dark stores for q-commerce platforms, while others struggle to compete with the deep discounts and convenience offered by Q-commerce. 4.⁠ ⁠𝐅𝐌𝐂𝐆 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐒𝐡𝐢𝐟𝐭: Major players like Dabur and Marico are adjusting their strategies. Q-commerce now accounts for 30-35% of their e-commerce sales, with some reporting 70% growth in this channel. 5.⁠ ⁠𝐂𝐡𝐚𝐧𝐧𝐞𝐥 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭𝐢𝐚𝐭𝐢𝐨𝐧:  Companies are designing products specifically for different channels, recognizing the unique shopper missions of q-commerce versus traditional retail. 6.⁠ ⁠𝐑𝐮𝐫𝐚𝐥-𝐔𝐫𝐛𝐚𝐧 𝐃𝐢𝐯𝐢𝐝𝐞: While metro kiranas face challenges, those in smaller towns and rural areas remain largely unaffected, highlighting the localized nature of this disruption. 7.⁠ ⁠𝐈𝐧𝐯𝐞𝐧𝐭𝐨𝐫𝐲 𝐈𝐦𝐩𝐚𝐜𝐭: Bizom reports a reduction in kirana inventories, with personal care products seeing up to a 10% decrease. 8. 𝐐-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐠𝐫𝐨𝐰𝐭𝐡 is not just impacting small offline retailers. Even established marketplaces like Nykaa & Myntra are feeling the impact. With beauty segment also contributing a significant share to overall sales for Q-commerce, Nykaa recently started testing 10min delivery options to capture back lost share. 9. 𝐑𝐞𝐥𝐢𝐚𝐧𝐜𝐞 𝐑𝐞𝐭𝐚𝐢𝐥 enters the fray, leveraging its vast network instead of dark stores, the q-commerce space is set for further disruption. Can traditional kiranas coexist with this digital juggernaut, or will we see a complete reshape of India's retail ecosystem? Only time will tell. What's your take on this retail revolution? #QuickCommerce #RetailEvolution #IndianRetail #FutureOfCommerce

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#Blackfriday shopping is in full swing, with 2 in 5 customers planning to use #AI to help with their holiday shopping according to Adobe’s online shopping forecast. https://lnkd.in/g3VnTzVn The Pacvue team have been testing out Amazon’s #Rufus this morning and anecdotally found that when it’s being used for upper-funnel searches like “gifts for dad who cooks,” it produces a collection of ASINs based on SEO and some picks that feel more thought out. Compared to search results for the same query, you see roughly half of the same products on page one. 💡 So what does this mean? It appears Rufus is using a similar algorithm as how Amazon’s Choice is determined. There isn’t a lot that brands can do to control for Rufus currently, (savvy brands will have loaded gifting terms into their keyword strategy weeks ago) but it’ll be interesting to see how much greater the difference in organic glance views and ad clicks is this year vs. last year. Between AI, deal aggregators, and Amazon’s home page suggestions for past purchase behavior we may see less opportunity for brands to win new customers this year with search, but more opportunity for DSP to drive more traffic driver and last-touch conversions. Have you used Rufus or ChatGPT for holiday shopping? Comment below with your insights/findings! #BlackFriday #Amazon #Cyberweek

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The Path to Purchase Institute hosted P2PI LIVE & Expo (Nov. 12-14), bringing together commerce marketing leaders to explore topics like omnicommerce, retail media, AI, and more. Discover key takeaways in this summary, sponsored by Blue Chip where CMO Dan Eisenberg introduces “Creative Commerce,” uniting brand building and conversion. 📖 Read now at https://lnkd.in/emf-ZVYf #RetailMedia #CommerceMarketing

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