Lucas Barnes

If you still operate with outdated processes, you’re holding your agencies back too. Independent agencies need carriers that empower them to grow, not bog them down in inefficiencies. Here’s what top agencies look for: 1. 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐀𝐥𝐢𝐠𝐧𝐦𝐞𝐧𝐭: Agencies value carriers that invest in data-driven tools, technology, and clear digital roadmaps to help them thrive. 2. 𝐒𝐮𝐩𝐩𝐨𝐫𝐭 𝐟𝐨𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐈𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞𝐬: Agencies want carriers who prioritize marketing support, enabling them to expand their reach and grow their book of business. 3. 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐄𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞: Carriers who streamline processes and reduce friction help agencies focus on growth instead of getting stuck in the weeds. 𝐈𝐭’𝐬 𝐭𝐢𝐦𝐞 𝐭𝐨 𝐚𝐬𝐤 𝐲𝐨𝐮𝐫𝐬𝐞𝐥𝐟: Is your carrier model helping your agencies grow or holding them back? #insuranceindustry #carriergrowth #agencysupport #insurtech

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Saw some interesting insights on PPC platforms lately. The debate around whether to stick with traditional channels or explore newer options continues to stir the pot. Some argue that established platforms are the only way to yield consistent results, while others advocate for the bold move towards emerging channels that promise more targeted reach. 🤔 Where do you stand? Is clinging to the tried-and-true methods beneficial, or should brands be more adventurous in their marketing strategies? Let's discuss the pros and cons! Share your thoughts respectfully below! #PPC #MarketingStrategy #DigitalMarketing #Advertising #LeadGeneration https://lnkd.in/erDm7KmW

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Amazon Marketing Cloud (AMC) is changing the way us advertisers think about PPC and DSP. But let’s be honest ➡️ most brands still aren’t sure how to use it. Justin Nuckols sat down with Austin Hoggatt and Dustin Wassner to break it down. 🔍 How do you keep a shopper interested after they abandon their cart? 🎯 What’s the real impact of those top-of-search ads that don’t convert right away? 💻 And how the heck do you actually run queries in AMC without getting lost? Dustin shared his tips on building smarter campaigns, from retargeting audiences who missed a purchase to balancing long-term strategies with ROAS. And Austin talks about why waiting to buy audiences are his bread and butter. Real strategies, some laughs (AMC queries aren’t for the faint of heart), and advice for anyone running PPC or DSP ads. Catch the full conversation ⬇️ Podcast - https://lnkd.in/dXx5MnB4 YouTube - https://lnkd.in/gx_zn5NF

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📊The Rise of "Zero-Click" Queries 🇪🇺 EU: Only 374 out of 1,000 Google searches result in clicks to the open web 🇺🇸 US: Even lower at 360 clicks per 1,000 searches We're rapidly moving towards a "Zero-Click" future and you need to rethink your approach to marketing and the value of 'absolute attribution' with your website data being the sole source of truth. Why This Matters: 1. AI and platform evolution are reshaping user behavior (less clicks!) 2. Major platforms are creating walled gardens, keeping users within their ecosystems (so you need to produce content for them and not obsess with website behavior) 3. Traditional SEO and website traffic strategies need urgent reconsideration What should you do?: - Rethink attribution models - Diversify content distribution channels - Adapt to in-platform content consumption (ASAP) 🔗 Full study: [https://lnkd.in/egaVv9bC) SparkToro Rand Fishkin #DigitalMarketing #SEO #SearchTrends #AI #ContentStrategy

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🚀 Fast-track your visibility with Google Ads! Google Search ads are the quickest way to get your business in front of potential clients who are ready to take action, not just browsing. This pool of folks is the 6% of your target market that are ACTIVELY LOOKING for your services. Are you at the top of the page or the bottom third? Learn why #PPC #Advertising is the 💥💥💥 your search strategy needs: https://lnkd.in/gVhaYrut #BusinessGrowth #DigitalMarketing #MarketingAgency

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The future of SEO is transforming before our eyes and the adoption of AI and machine learning technologies in the world of search is revolutionizing how businesses approach SEO. OpenAI's ChatGPT is just one example of how AI is changing the game. Machine learning is not only speeding up data analysis but is also helping businesses optimize their websites from design, copy, to keyword usage. For those of us who rely on SEO, we have to pay attention to emerging trends. We are already witnessing the advent of Search Generative Experience (SGE), blending generative AI with traditional search results. Why visit a search engine when a chatbot can provide the answer? This opens up exciting opportunities but also some challenges. For instance, will businesses require an SEO strategy if users are diverted from their websites? Going forward, it's more important than ever to produce high-quality content that stands out from AI-generated articles and deeply resonates with audiences. As we navigate this brave new world of AI and machine learning in SEO, remember, it's about adapting, innovating and staying ahead of the curve. Exciting times lie ahead! #SEO #AI #MachineLearning #ChatGPT #DigitalMarketing #AllSystemsGrow

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Check out Aditude's latest blog on maximizing page RPS! We've packed it with valuable strategies to help publishers tap into hidden revenue potential and optimize their earnings. Plus, our team put together this handy RPS calculator to help you crunch the numbers: https://lnkd.in/ejTkn-XX Looking to boost your website's earnings? Drop me a message - let's chat about how we can help!

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Stop Burning Ad Dollars – Enterprise SaaS advertising isn’t just hard—it’s a minefield of wasted spend, wrong metrics, and missed opportunities. But it doesn’t have to be. In my latest blog, "How to Unf*ck Your Ad Spend – Part II", I break down the Five Pillars of SaaS Advertising Success and how you can: ✅ Nail your targeting with precision ✅ Craft creative that actually stops your audience in their tracks ✅ Choose the right platforms for every stage of the buyer journey ✅ Align your ads to real business outcomes (not just clicks) And here’s the kicker: I’m not talking theory. These are actionable strategies built for the real-world chaos of enterprise GTM motions. Whether you’re struggling with attribution, lackluster ROI, or just trying to avoid “that meeting” with the CFO, this framework has you covered. 💡 Pro tip: The quickest win might not be where you think. Sometimes it’s about tweaking what happens after someone clicks your ad. 👉 Ready to stop wasting money and start driving meaningful results? Check out the blog [link in comments]. Let’s fix your ad spend and turn it into a pipeline powerhouse. 💪 #EnterpriseSaaS #B2BMarketing #AdSpend #SaaSAdvertising #ABM #GrowthHacking

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RTB campaigns are all fun until you get $1-6 bids from buyers, while you used to get $35-40 in a static campaign!😅 FYI neither the RPC is good What do you guys think about it? 🤔 #paypercall #inboundmarketing #leadgeneration #RTB

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"Top-of-funnel content doesn't convert." And other lies costing you sales 🤥💰 New Slice & Dice Ecom Podcast episode: "How SEO Intersects with Your Full Content Funnel" 🎙️📊 Mapping the journey from browser to buyer: - Full-funnel content strategy decoded - Matching keywords to buyer journey stages - Content evolution across the funnel - SEO's role at every touchpoint - Real success stories that prove it works Time to stop treating SEO and content as separate entities. Tune in on YouTube and learn how to build a conversion machine that Google loves. #SliceAndDiceEcom https://lnkd.in/e9kBdZ6s

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New episode 🎙🔥 Tune in to episode GTM 116 of The GTM Podcast to get insight directly from Eli Schwartz on: - The product-led SEO framework Eli used to drive SurveyMonkey from 0 to $100M+ in revenue. - Why the old model of churning out SEO content is dead and how AI is disrupting the space. - Eli's journey from getting rejected at top tech companies to becoming a thriving consultant. - The power of deeply understanding your target user and building products for their needs. - Actionable advice for making the transition from operator to successful consultant. + more Available wherever you get your podcasts, including the links in the comments👇

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I wrote one article and rank #1 in Google results for standard #SERP and #SGE. This is the new SEO hat trick in 2024! https://lnkd.in/gA8qjvmW

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PPC marketers can automate almost any reporting or optimization workflow with Marin Scripts. They’re like Google Ads scripts, but more flexible, and they work across all your different accounts and publishers. Ready to cut out 20+ hours of work per week? 👀 Check out our quick intro video, then click here to learn more: https://ow.ly/T0x750Sh83S #digitalmarketing #marketingautomation #ppc #martech

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SEO insiders, take note! 💡 A leaked trove of Google documents has given us an unprecedented look at their ranking algorithm. Key takeaways include: • Click Metrics: Google uses a variety of click metrics to determine rankings. Engagement is crucial! • Link Relevance: Links remain a top factor, with diversity and relevance being key components. • Content Updates: Freshness matters. Google looks at dates and recent changes to assess content. • Brand Value: Establishing a strong brand presence can significantly impact your rankings. For a comprehensive look at these findings and actionable insights, explore the full analysis! 📈🔍

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When done right, pay-per-click advertising can be a very effective technique for accomplishing business goals, whether for small or large businesses. It complements your search engine optimization effort and should be part of your social media marketing strategy. It allows you to set a pre-defined monthly ad spend budget and track how those marketing dollars deliver results.  If you’re wondering where to begin or how to improve your existing campaigns, we have reviewed such digital agencies, along with their range of services and notable clients. #digitalmarketing #marketingagencies #ppcagencies https://lnkd.in/gqxeu4Gd

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Want to add one thing to your #b2bmarketing repertoire this week? Make it weighted revenue. Client Services Lead Ethan Paasch kicks off a new blog series with an intro to weighted rev -- what it is, why it works, and who should put it into play. #marketinganalytics

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Amazon DSP Just Made Reaching Your Ad Goals Easier 🤑 Discover how Amazon DSP’s new Goal-Based Bidding feature will optimize your Amazon Advertising campaigns with real-time bid adjustments for better reach and frequency. #amazondsp #amazonadvertising

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