Want to add one thing to your #b2bmarketing repertoire this week? Make it weighted revenue. Client Services Lead Ethan Paasch kicks off a new blog series with an intro to weighted rev -- what it is, why it works, and who should put it into play. #marketinganalytics
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A more thoughtful and effective approach for B2B bidding in Google-- Also nice to get some instant gratification in the revenue column for those with an affinity for D2C.
Want to add one thing to your #b2bmarketing repertoire this week? Make it weighted revenue. Client Services Lead Ethan Paasch kicks off a new blog series with an intro to weighted rev -- what it is, why it works, and who should put it into play. #marketinganalytics
An Intro to Weighted Revenue: Your Path to Smarter Bidding on Google — Blackbird PPC
blackbirdppc.com
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Attribution is a huge challenge for B2B marketers. But not anymore. In this edition of The Skalegrow Newsletter, learn how to fix more than 75% of your attribution problems. The method discussed is simple and easy to implement. Check it out now. #marketing #b2bmarketing #attribution #revenuemarketing
Fix 75% of your attribution problems
skalegrow.substack.com
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🔔 Are you tired of outdated models failing to capture the true impact of your marketing efforts? Dive into this comprehensive guide on fixing the broken B2B revenue attribution system with our innovative 'Mixed Attribution Model'. 👉 Don't let outdated methods hold you back. Embrace the future of B2B revenue attribution and propel your marketing efforts to new heights. Learn more in our comprehensive guide. #b2bmarketing #RevenueAttribution #marketingstrategy #datadrivenmarketing #businessinsights
Why B2B Revenue Attribution Is Broken And How To Fix It?
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"In my latest project, I worked with a client who struggled to improve his online sales. Despite offering excellent services, his conversion rates were low. We focused on enhancing the user experience by building a customized conversion page, which led to a noticeable improvement within just a few weeks. The most important lesson I learned is that customers don’t buy products based solely on their features; they buy the result. My advice is to deliver value at every stage of the sales funnel. Don’t just highlight product features—connect the product to the customer’s life, showing how it can solve their problems or improve their situation. Every potential customer has a unique story, and the challenge is to make the story you tell through your funnel speak to them directly." Here are some hashtags related to sales funnels: #SalesFunnel #FunnelMarketing #LeadGeneration #ConversionOptimization #SalesStrategy #DigitalMarketing #CustomerJourney #MarketingFunnels #SalesGrowth #FunnelHacking
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🚀 Increase Sales Now! Learn the 8 Core Strategies to Boost Your Business Revenue 💲 In today's competitive marketplace, mastering sales strategies is crucial for business growth. Here's your guide to success: https://lnkd.in/ekSng9ig 📝 Craft Honest Sales Copy: Transparency builds trust. Highlight real benefits without exaggeration. 📊 Utilize Ad Extensions: Expand ads with info like location, pricing, and promotions for better engagement. 👥 Showcase Customer Testimonials: Positive reviews reassure potential buyers and build credibility. ⏰ Create Urgency: Drive immediate action with limited-time offers and exclusive deals. 💰 Offer a Money-Back Guarantee: Reduce risk for customers and demonstrate confidence in your products. 🛍️ Provide Fewer Choices: Streamline options to prevent decision fatigue and increase conversions. 🎯 Target Lookalike Audiences: Reach new users similar to your best customers on Facebook. 🔄 Reduce Friction in Checkout: Optimize the process to minimize barriers and prevent cart abandonment. Master these strategies to skyrocket your sales! #SalesTips #businessgrowth #marketingstrategies #customertrust #ConversionOptimization #digitalmarketing2024 #Entrepreneurship101 #cki #article #growthmindset #businesssuccess
The 8 Core Strategies To Increase Sales in Any Business💲 — CKI ©
ckinnovation.ca
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Struggling to Track What Drives B2B Revenue? (We all have...) Forget complex models! Get clear & actionable data with just 2 easy steps: ✅ UTM Parameters (mastered in minutes) ✅ Strategic website form question This post unlocks the secrets to ditching the headaches and optimizing your marketing ROI! Read it now! #b2b #b2bmarketing #revenueattribution #marketingtips
Fix 75% of your attribution problems
skalegrow.substack.com
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📈🧑🏻💻Delve into the simplicity and effectiveness of the ClickFunnels business model and unlock the secrets behind successful sales funnels READ MORE 👉🏼 https://lnkd.in/gMiibFqF #clickfunnels #businessmodel #nerdsandgeeks #digitalmarketing #salesfunnel
Create The Simplest & Most Effective Business Model With Clickfunnels
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3 things I tell my new team members about B2B ads (learned after spending $100,000,000+ on all platforms) 1/ Conversions per week. You need at least 30 conversions per week per ad-set for algorithms to optimize properly. Conversion events can’t be few and far between. You need to balance the quality and quantity of the signal. 2/ Signals with Revenue. The signal you use has to correlate to future revenue. If leads have too much quality variation to reliably correlate to revenue, it is not a great signal to learn from. One lead might be worth $5,000, another $55,000. You need to have indicators in place that can reliably determine the value of leads so the algorithm can learn to go after higher-quality prospects. 3/ The first 24 hours. It’s best if the conversion signal happens within 24 hours of the user clicking the ad. This helps the ad platforms learn effectively. Anything longer and it will lower performance. P.s. The most important thing is: Ads don’t always get the perfect result first time. So keep testing. That’s a wrap- Which one did you like the most? #b2bmarketing #performancemarketing
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𝗖𝗥𝗢 - 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗥𝗮𝘁𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 → 𝗪𝗵𝗮𝘁 𝗶𝘀 𝗖𝗥𝗢? CRO is all about increasing a business’s sales. → Example: If a business website gets 100 visitors and generates 3 sales at a cost of $100, your job is to analyze and guide how to increase those 3 sales to 7 with the same budget and visitors. → 𝗛𝗼𝘄 𝗶𝘀 𝗖𝗥𝗢 𝗱𝗼𝗻𝗲? It involves analyzing everything from the website’s add-to-cart and checkout pages to paid ads—essentially an A-to-Z analysis. This process takes time and requires a detailed approach. → Every skilled marketer should have knowledge of CRO. It becomes essential when the cost of acquiring a product through paid ads exceeds its selling price, and sales cannot be increased by other means. #CRO #ConversionRateOptimization #DigitalMarketing #BusinessGrowth #MarketingStrategy #PaidAds #Ecommerce #SalesOptimization #CustomerExperience #DataDrivenMarketing #LeadGeneration #WebsiteOptimization
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