Mercury/13

We’re proud to announce that Avenue Sports has made a significant investment in Mercury/13, marking a transformative step forward in our mission to build the world’s leading multi-club ownership group in women’s football. This new partnership will empower us to acquire top women’s football franchises in Europe and accelerate their commercial growth. Adding to the excitement: USWNT legend, two-time Olympic gold medalist, and FIFA Women’s World Cup champion Lauren Holiday will join Mercury/13’s Board of Directors. Her unparalleled expertise and leadership will be invaluable as we move into this next phase of growth. We are a small but mighty founding team, and we couldn’t ask for a better partner than Avenue Sports to support us in this ambitious journey. With Avenue’s proven track record in sports and its world-class team, we are confident that we can achieve great things together. A huge thank you to Todd Marcy, Brian Lasky, and Julia Morena for their trust, support, and belief in our vision. Onwards to building a brighter future for women’s football in Europe and beyond! 🌍⚽ https://lnkd.in/dX9V6WQG

EXCITING NEWS! WeAre8, a female-led social media channel, is joining forces with Mercury/13 as the title sponsor of F.C. Como Women starting January 2025.   WeAre8, founded by tech entrepreneur Zoe Kalar, is on a mission to revolutionize social media by putting the power back into people's hands. It is creating a safe, positive platform that shares ad revenue with users. With a global community of 2 million+ active users, WeAre8 is transforming how we engage and interact online. This historic partnership marks the first time women’s football has had an all-female—backed jersey sponsor: WeAre8 on the front and Casati Flock on the back.   📆 Save the date: On January 4th, in Lake Como. Here’s to breaking barriers and driving women’s football forward!   Full press release: https://lnkd.in/dMmp3SyC

🗣️ "The idea is you want to be wearing a Como Women's cap because this is a symbol that you are supporting what we are doing and you want to be associated with our story and our mission." New podcast is out now with Elena Mirandola, CEO of F.C. Como Women — the first club to be backed by Mercury/13, a pioneering women’s football consortium with bold ambitions to build a global multi-club network ⚽️ Elena and Andy discuss her unconventional path to CEO, addressing gender disparity through football, overcoming infrastructure challenges, speaking to a global audience, launching an educational program for their players, approach to merchandising & their high-profile Nike partnership, empowering female athletes as content creators, and so much more! Listen to the full podcast on Apple, Spotify, or where ever you get your podcasts by searching 'Sports Pundit Podcast' 🎧 CC: Martina Giuliano Michael Broughton Nancy Hensley Victoire H. Cogevina Reynal Cherry Beagles

A New Era for Women’s Football, Celebrated in Style: Our first ever F.C. Como Women viewing experience in London, in partnership with DAZN! 📍 London, 24th November 2024 This weekend, Mercury/13 and DAZN redefined football fandom with an exclusive watch party for the highly anticipated clash between F.C. Como Women and Juventus Women. Held at Mercury/13’s stunning new headquarters at The Atrium, 180 Strand, the event brought together a vibrant mix of sporting personalities, influencers, brands, and passionate women’s football fans. With a "black & white elegance" dress code, champagne flutes, velvet sofas, and an intimate yet spirited audience of 100 people, the event celebrated much more than just a football match—it marked a bold step forward in elevating the women’s game. Guests witnessed every thrilling moment on a giant high-definition screen, surrounded by an atmosphere of sophistication and excitement. Inspiring Words: Mercury/13 Co-CEO Victoire H. Cogevina Reynal opened the event with a powerful speech, framing the match as a modern-day David vs. Goliath story. F.C. Como Women—the determined underdog—took on Serie A leaders and 127-year-old football giant Juventus, showcasing the resilience and passion that define the club. DAZN x F.C. Como Women Partnership: At halftime, DAZN’s Co-CEO of Women’s Sport, Hannah Brown, announced an exciting new partnership with F.C. Como Women. This collaboration will bring exclusive team content and fan benefits to DAZN’s free women’s football platform, creating innovative ways for brands and fans to engage with the club on a global scale. This event was more than a watch party—it was a celebration of the game’s growth and a vision for its future. ⚽✨ #WomensFootball #FCCW #DAZN #Mercury13 #ElevatingTheGame #Partnerships #FootballInnovation

Please help us welcome Giorgio Chiellini as Mercury/13's newest investor! "I’m really excited to share that I’ve joined Mercury/13 as an investor. After spending time in the U.S., I saw the incredible strides women’s football is making there and how much potential it still has to unlock in Europe. That experience inspired me, and I’m proud to be part of a project that’s all about creating new opportunities for female athletes and taking the sport to the next level internationally." said Giorgio Chiellini. “He’s trailblazing here, and he’s coming out and actually putting his money where his mouth is,” Mercury/13 co-CEO Mario Malavé told City A.M.

https://lnkd.in/ditZRMt6 F.C. Como Women & Nike announce a multiyear partnership. Nike becomes the first-ever official supplier for an independent women’s football club in Serie A Femminile eBay, celebrating a pivotal moment for F.C. Como Women and Women’s Football in Italy. As part of this partnership announcement, F.C. Como Women launched the campaign “We Belong Here.” The new campaign features the 24/25 squad in the F.C. Como Women 24/25 Home and Away monochrome kits, a vital element of the club’s recent rebranding initiative launched in early July.

MERCURY/13 ANNOUNCES NEW EXECUTIVE TEAM FOR F.C. COMO WOMEN - Elena Mirandola and Mauro Ferrara appointed as new CEO and COO. We are pleased to announce the appointment of its new executive team, effective August 19. This change is part of Mercury/13's strategy. It reflects our commitment to bringing innovative talent into the sports, commercial, and digital media sectors, incorporating high-profile professionals with fresh perspectives and proven expertise. Welcome to the F.C. Como Women family!

Lake Como, Italy – June 18th — Ahead of the start of the 24/25 Serie A Femminile eBay season, F.C. Como Women, Mercury/13’s inaugural portfolio club, is thrilled to unveil its new brand identity. This game-changing rebranding effort, led by Communion Studio, aims to build F.C. Como Women into the world’s preeminent Women’s Football brand with a mission to captivate and inspire a global female audience.

Calling out all the social media geniuses📱 We are looking for a Social Media Manager for Como Women! Do you love being online, following trends and creating content? Would you like to live in Lake Como? Are you excited about falling in love with women’s football? Say no more.

We're #hiring a new CEO - Como Women in Greater Milan Metropolitan Area. Apply today or share this post with your network.