Martina Giuliano

AC Milan Breaks Barriers with Revolutionary Maternity Policy AC Milan's groundbreaking #maternitypolicy marks a significant milestone in #football, setting an example for #womenempowerment and #inclusion. As the first elite #Europeanclub to introduce such an initiative, #ACMilan ensures #female players and staff can make crucial life choices without sacrificing their careers. The #policy guarantees automatic contract renewals for #players who become pregnant during the final season of their contracts, providing financial security and support for balancing #professional and #personallives. A one-year contract extension on the same terms demonstrates the club's commitment to long-term professions. Additional support includes #childcare assistance during #sports activities, #travel expense coverage for the player’s children and a companion, and access to psychopedagogy, physiotherapy, and nutrition professionals, ensuring comprehensive #health and well-being. This initiative aligns with #global efforts to improve #maternity rights in professional #sports, following FIFA's recent changes to protect players and coaches during and after pregnancy. #ACMilan sets a new standard, challenging other clubs to adopt more #inclusive practices and contributing to the broader goal of #genderequality in #sports. The #maternity policy is transformative for #womenempowerment in #football, ensuring financial security, comprehensive support, and setting an industry standard. This initiative could drive significant positive change across the #football industry, promoting the #inclusion and well-being of female athletes worldwide. Let's hope other #elite clubs take lead and introduce policies that promote women's empowerment in football! #ACMilan #Maternity #Policy #Football #Female #Players #FIFA #Sports #Global #MaternityRights #GenderEquality #Childcare #WomenEmpowerment #Inclusion #OmarHadid

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𝑺𝑭𝑺 𝑭𝑶𝑹 𝑻𝑯𝑬 𝑳𝑬𝑮𝑨 𝑺𝑬𝑹𝑰𝑬 𝑨 𝑭𝑬𝑺𝑻𝑰𝑽𝑨𝑳 We at #SFS support this important initiative of Lega Serie A, Global Partner of SFS since 2019, promoting participation in a unique celebration of football and giving our contribution to a moment of sharing that we believe is fundamental for the dissemination of football values. ℹ https://lnkd.in/gNwVkd6m

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Tech Takes the Field at UEFA Euro 2024 As UEFA EURO 2024 approaches, the integration of cutting-edge #technologies into the #tournament sets a new standard in game integrity for global sports events. This summer at #EURO2024, sophisticated tools like Video Assistant Referee (#VAR), Connected Ball Technology, and Semi-Automated Offside Technology (#SAOT) are transforming the beautiful game.   Introduced in the UEFA Champions League in 2019, VAR has progressively become a pivotal component in crucial #decision_making processes across #UEFA competitions. At #EURO 2024, each match will benefit from a dedicated #VAR team supported by assistant #referees and #video operators from the newly established football technologies hub (#FTECH hub) in Leipzig.   #Analyzing #data in Four Video Operations Rooms (#VORs) with a Video Assistant Referee (VAR), two Assistant Video Assistant Referees (AVAR) and three video operators at all games, the #FTECH hub stands as the technological core of EURO 2024.   Data from various sources — whether optical cameras or connected ball sensors — is quality controlled #live, meticulously analyzed and distributed to the different applications like the SAOT and performance analysis portal. The #FTECH hub exemplifies UEFA's commitment to leveraging #technology and advance the game's integrity and spectator experience.   This team will focus on four match-changing situations — #goals, penalty incidents, red cards, and cases of mistaken identity — to ensure the accuracy of critical calls and #fairness in #competition.   For the first time at the #European #Championships, the official match ball will be equipped with adidas connected ball technology. This innovation transmits real-time ball data to #video match officials, harmonizing with player position data and AI to support the Semi-Automated Offside Technology (SAOT).   Introduced in the #ChampionsLeague in 2022, #SAOT leverages ten advanced camera systems installed in the stadium to track 29 different body points per #player to swiftly and accurately judge #offside situations, significantly enhancing the flow of the #game.   Furthermore, UEFA has installed Goal-Line Technology (#GLT) across all tournament venues, employing sophisticated camera systems to instantaneously determine if the ball has crossed the goal line. This technology not only bolsters #referee confidence but also maintains the game's continuity, reducing interruptions and maintaining focus on the field play.   The fusion of technology and football is a revolution that is reshaping how the #sport is played, officiated, and experienced. For #investors, football tech #startups, and enthusiasts, EURO 2024 offers a glimpse into the future of football, where technology and tradition blend to celebrate the world's most beloved #sport.   #UEFAEuro2024 #FootballTechnology #SportsInnovation #ConnectedBall #Football #Kabaten #GLT #Soccer #OmarHadid

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Match Preview: Inter vs. Napoli 🏟️ Inter's structured, high-pressure style contrasts sharply with Napoli's efficient, defensively sound approach. As the Serie A season unfolds, these divergent strategies will shape the race for the Scudetto. ⚫🔵 Inter in Serie A Under Simone Inzaghi, Inter Milan is showcasing a balanced and methodical approach. They currently sit 2nd in points per 90 with 2.18, closely aligned with their xPoints per 90 of 2.1, reflecting a performance in line with underlying metrics. ⚔️ Offensively, Inter boasts a lethal attack, scoring 2.27 goals per 90 (2nd in Serie A) with an xG per 90 of 2.25, the highest in the league. Their field tilt of 65.39% highlights dominance in the attacking third, with 25.18% of their xG coming from set pieces, showcasing their aerial and dead-ball prowess. 🛡️ Defensively, Inter concedes 1.18 goals per 90, with an xGA of 1.12. They lead the league in gegenpressing intensity (GPI, 0.53), indicating an aggressive, high-pressing style aimed at swift ball recovery. 🔵⚪ Napoli in Serie A Napoli, under Conte, leads the league in points per 90 with 2.27, but their xPoints per 90 of 1.84 suggests a level of overperformance. ⚔️ Offensively, Napoli focuses on precision and efficiency. Despite scoring fewer goals (1.64 per 90, 5th in the league), they thrive in dribbling (6.64 per 90) and possess a more methodical approach, relying minimally on counterattacks (2.84% of xG from counters). 🛡️ Defensively, Napoli excels, conceding only 0.73 goals per 90, the lowest in Serie A. Their xGA of 0.89 ranks 2nd, emphasizing defensive solidity. However, their PPDA of 14.01 reflects a less aggressive pressing style compared to Inter, relying more on positional discipline. Who do you think has the edge? 🏆⚽ #Soccerment #xvalue #SerieA #FootballAnalytics #AdvancedMetrics #MatchAnalysis

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“People do not decide their futures, they decide their habits, And their habits decide their future” Mab Sport Management #Leadership #mentaltality #mindset #itsyourchoice #leadershipdevelopment “Le persone non decidono il loro futuro, decidono le loro abitudini, E le loro abitudini decidono il loro futuro” #Leadership #mentaltality #mindset #itsyourchoice #leadershipdevelopment

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🏀[Sports Biz News]🇮🇹 Leading HR company ATTAL Group becomes the main sponsor of the Italian Basketball Federation (FIP)👏 ATTAL Group, a prominent HR firm, has entered into a new sponsorship agreement with the Italian Basketball Federation (FIP), becoming the main sponsor of FIP’s referee team. This partnership aims to enhance the development and support of referees, ensuring fair and high-quality game management. Referee sponsorships, though not very common, are becoming increasingly recognized for their importance in sports. By providing financial support for referee training and development, sponsors can significantly improve the quality of officiating. This leads to fairer games and enhances the overall credibility of the league. ATTAL Group's involvement will bring new energy to FIP’s efforts in recruiting and training young referees while continuously improving the skills of current officials. This initiative aligns with the company's commitment to human resource development and education, making it a perfect fit for their brand image. Moreover, this sponsorship offers ATTAL Group an excellent opportunity to boost its brand recognition and demonstrate its social responsibility. Investing in sports not only elevates a company's public image but also strengthens its connection with the community and stakeholders. Sports sponsorship is a powerful tool for enhancing brand value and engaging with a broader audience. The Italian Basketball Federation, established in 1921, is dedicated to promoting, regulating, and developing basketball in Italy. It oversees the activities of national senior and junior teams for both men and women and organizes various leagues including Serie A, A2, and Serie B for men, and Serie A1 and A2 for women. The FIP has around 170,000 registered athletes and 150,000 children enrolled in Minibasket programs, with over 3,500 affiliated sports clubs. ATTAL Group, established in Italy in 1998, is a leading HR firm providing innovative solutions in recruitment, temporary staffing, and professional training. With 100 branches across Italy, ATTAL Group serves over 7,000 companies and 30,000 workers, making significant contributions to the HR industry. This sponsorship is expected to bring substantial benefits to both FIP and ATTAL Group, showcasing the impact of strategic partnerships in sports marketing. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #FIP #basketball #italianbasketball #referee #sponsorship #HRdevelopment #italy #basketballlovers

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'We are totally external and independent': ATP chief remains quiet on Jannik Sinner's doping case ahead of Finals in Turin ATP chairman Andrea Gaudenzi has decided not to speak about a doping case regarding the world number one Jannik Turin, Italy, where top eight players will participate to showcase their talent and secure the ultimate prize. https://lnkd.in/dR89t85c The Anti-Doping Database is a Database of sanctioned athletes that now contains more than 13.000 items. The database is being used by sports journalists, sports lawyers, students, national anti-doping agencies and sports federations around the world. We have been dedicated to clean sport and transparency since 2005, and we are one of the most trusted sources of anti-doping statistics. You find the Anti-Doping Database at https://lnkd.in/g33HxFSC #doping #cleansport #antidoping #datajournalism #sportlaw

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K. Tarkan Batgun & Gianluca Di Marzio (Italian subtitles) Comparisonator Interview Part 2 at Social Football Summit in Stadio Olimpico-Roma 20 Nov 24. Topics: Farioli & Montella analysis, Italian players' success in Türkiye; ahead of 2032 European Championship-what needs to be done.. Questions: #tarkanbatgun :  Türkiye and Italia has been in a lot of cooperations in the last three to four years. Coach Farioli came and then went to Nice and then now in Ajax. Vincenzo Montella also came. But also a lot of Italian players coming here and making it back to Europe like a stepping stone so what do you think about this subject?” #tarkanbatgun :  “What do you think of Montella?” #tarkanbatgun :  In 2032 Türkiye and Italia will be together to host European Championship so what should we be doing as both Nations and football people & fans? What do you think that towards this goal, what kind of cooperations do you think we need to do as both Nations” ? All answers are in the video... #comparisonator #SFS24

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💡𝑰𝒏𝒔𝒊𝒈𝒉𝒕𝒇𝒖𝒍 𝒂𝒓𝒕𝒊𝒄𝒍𝒆 𝒆𝒙𝒑𝒍𝒂𝒊𝒏𝒊𝒏𝒈 𝑼𝑬𝑭𝑨 𝒄𝒐𝒎𝒑𝒆𝒕𝒊𝒕𝒊𝒐𝒏 𝒓𝒆𝒈𝒖𝒍𝒂𝒕𝒊𝒐𝒏𝒔 𝒐𝒏 𝒎𝒖𝒍𝒕𝒊-𝒄𝒍𝒖𝒃 𝒐𝒘𝒏𝒆𝒓𝒔𝒉𝒊𝒑 (𝑴𝑪𝑶). With the rise of MCO in women’s football, this article covers the competition rules applicable to clubs such as Olympique Lyonnais Féminin and London City Lionesses (should they participate in the same UEFA competition). UEFA’s MCO regulations prevent two clubs under common control from competing in the same UEFA competition in a season. The recent update is influenced by the ownership models of clubs like Manchester City, Girona, Manchester United, and Nice.. https://lnkd.in/e88HZHJK #sportbusiness #Competitionregulation #Multiclubownership

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🇮🇹 Il gioco verticale della Germania di Julian Nagelsmann🇩🇪 2 passaggi chiave + 1 cut back = Gool 📊💻⚽️🧠 🇬🇧 The vertical style of Julian Nagelsmann’s Germany🇩🇪 2 key pass + 1 cut back = Goal 📊💻⚽️🧠 Toni Kroos İlkay Gündoğan #matchanalysis #videoanalysis #analytics #coaching #sports #share #team #euro2024 #juliannagelsman #socialnetwork #soccer #football #footballcoaching #germany #attitude #analysis #leadership #coach

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NBN23 x Federazione Italiana Pallacanestro: 𝐃𝐢𝐠𝐢𝐭𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐌𝐢𝐥𝐞𝐬𝐭𝐨𝐧𝐞𝐬 𝐟𝐨𝐫 𝐭𝐡𝐞 𝟐𝟑/𝟐𝟒 𝐒𝐞𝐚𝐬𝐨𝐧 Two years into our journey with the Italian Basketball Federation, starting with the 3x3 Estathé, the C-Gold series (now C-Unica), and the National Youth Finals, our commitment to collaborating and accelerating the digitalization of Italian basketball has led to many significant milestones. The launch of the spin-off app of SWISH, 𝐅𝐈𝐏 𝐒𝐓𝐀𝐓𝐒, has created new opportunities to showcase our product and the basketball community, as well as new challenges. We have successfully met these challenges, thanks in part to the creation of the FIP Stats accounts on 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 𝐚𝐧𝐝 𝐓𝐢𝐤𝐓𝐨𝐤. Our main goal is to give visibility to the entire basketball community, and these platforms play a crucial role in amplifying the voices of all leagues and young players, highlighting the unique talents of Italian basketball. Our journey doesn't stop here. This summer, we will continue with the Master and Top Stages of the 3x3 Estathé Circuit and the friendly matches of the Youth National Teams. In the next season, we will further increase the number of games and leagues digitized with FIP Stats. We are just at the beginning of a path that we are immensely enjoying together with the Federatione Italiana Pallacanestro! #Digitization #ItalianBasketball #NBN23 #Innovation

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⚡️Milan-Cortina 2026 Olympics: an unprecedented opportunity for Italy. Hosting the 2026 Winter Olympic and Paralympic Games presents an extraordinary challenge, but also a unique opportunity to revitalise Italy's economy and infrastructure. 💥With an expected attendance of over 2.5 million spectators, 2,800 Olympic athletes, and 600 Paralympic athletes, the event promises to transform Milan and Cortina into epicentres of sport and innovation. Preparing for an event of this magnitude requires meticulous planning and collective effort. The opportunities for business, infrastructure development, and technological innovation are immense. Italian companies have the chance to contribute significantly and benefit from this project, which extends beyond sports to embrace a vision of economic growth and sustainability.⬇️ 🎙In this context, we are excited to announce our participation as a Top Sponsor at the event "Beyond the Obstacle: Towards Milan-Cortina 2026" organised by Assimpredil Ance on July 5th at Bagni Misteriosi in Milan. This gathering will be an opportunity to discuss the strategies, challenges, and opportunities related to the 2026 Winter Olympic and Paralympic Games. It will be a crucial moment to engage with industry experts and stakeholders, and to understand how best to prepare for and capitalise on this extraordinary opportunity. Join us to discover how we can overcome obstacles and build the success of Milan-Cortina 2026 together. 🏔️🏟️ #constructionindustry #formwork #olimpiadi2026 #milanocortina

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The recent derby between Inter Milan and AC Milan at San Siro set a historic 💸 €7.63 million box office revenue, surpassing the previous €6.62 million record held since 2019. With over 75,000 passionate fans in attendance, this moment marks a new milestone for Italian football. ⚽ 📈 Why it matters: Global Recognition: The revenue reflects Serie A's growing global appeal, positioning Italian clubs as competitive forces in Europe. 🌍 Financial Growth: Increased matchday income boosts club resources for player investments and infrastructure. 🏦 Sustainability: Higher revenues contribute to the league's long-term stability. #SerieA #InterMilan #FootballBusiness #RevenueGrowth #SportsIndustry

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APEX has joined the new investor group in Italian football club Venezia FC. Other members include Redwave Venture Partners and Chiron Sports Group. Football is one of the most popular sports globally, captivating millions of fans around the world. Recent years have seen increased private equity investments in top-tier clubs, with varying results. The involvement in Venezia FC Series A, which recently secured promotion back to Lega Serie A, highlights the commitment to investing in premier sports properties, emerging leagues, and opportunities where private equity can leverage industry resources and an active investment approach to drive operational success and enhance commercial strategies for sustainable financial growth. For more details, check out the full announcement Calcio e Finanza

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I’m happy to share that I have completed the management training course 'Sport marketing & sponsorship Skills for a successful sports manager' provided by SDA Bocconi School of Management. The topics covered by the course allowed me to develop the following skills: applying the marketing approach to the sports sector, planning the creation of a sports product, building and managing a sports brand, creating a structured sponsorship plan, using the potential of the digital world in the sports field. It was an important opportunity to deepen my knowledge of management in the sporting field and another important step in my university education. More news to come! 🚀 AD MAIORA 💪 #SDABocconi #management #master

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Gennaro Gattuso on the greatness of Carlo Ancelotti at communicating: “For me Carlo Ancelotti is the best coach in the world because of this. Carlo comes from three or four generations ago. And he always has the key to get inside the players' heads. It seems simple but it is not." "When I talk to a 20-year-old kid, I don't have to think about my career or what I was doing. I have to think about how I can get well into this kid's head. In the last three years I think I've improved a lot at this." "When I started, in the first four years, I was not sure because I thought that everyone had to do the same as me, with my desire, with my mentality. But you have to know who you have in front of you. An example: I have a son and a daughter." "My daughter is a strong woman, with a similar character to mine. My son is totally different. I can't talk to both of them. If I talk to my son the same way I do to my daughter, I kill him. I have to talk to him differently. It's the same with the players." "Therefore, apart from tactics and other things, the best coach in the world is Carlo. It's amazing how he has entered the heads of players of four generations.” [Diario AS] = I have studied 237+ directors & 191+ managers in football. Communication is the bedrock principle of leadership. Honest communication leads to trust & respect. Leadership starts with empathy for the person. Then the player. Leadership ultimately drives results.

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