Andy Marston

💡Interesting article from Insider Sport highlighting the massive, untapped potential of the US market for The Premier League clubs 💡With US soccer fandom surging, the Premier League is in a prime position to capitalize on this momentum 💡Due to US soccer continuously growing domestically and its interest in European leagues also rising in interest, this represents a “huge” opportunity for European clubs to take advantage of a potential annual revenue stream 💡But what does this mean for brands? Here's why the US market represents a goldmine for potential sponsors: 🔎𝐌𝐚𝐬𝐬𝐢𝐯𝐞 𝐅𝐚𝐧 𝐁𝐚𝐬𝐞: CLV GROUP estimates that there are up to 83 million US-based soccer fans, with 44% (36 million people) not knowing which team to support, particularly what European club to support 🔎𝐇𝐢𝐠𝐡 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: US fans are passionate and highly engaged, presenting a valuable audience for brands seeking deeper connections 🔎𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬: Sponsorships can be tailored to target specific demographics or regions within the vast US market 💡The article highlights two other key aspects: 🔎𝐃𝐢𝐫𝐞𝐜𝐭-𝐭𝐨-𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 (𝐃2𝐂): Sell merchandise directly to fans, cutting out the middleman and fostering stronger brand loyalty. 🔎𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐀𝐥𝐥𝐢𝐚𝐧𝐜𝐞𝐬: Collaborate with other US sports leagues or content creators to maximize reach and brand awareness With Premier League teams actively engaging in US tours this summer, fostering even closer connections with American fans, the potential for brand partnerships is poised to grow #sports #sportsbiz #sportsbusiness #football #premierleague #sportsponsorship #sponsorship #partnership #content #engagement #merchandise #revenue SportQuake

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𝐏𝐫𝐞𝐦𝐢𝐞𝐫 𝐋𝐞𝐚𝐠𝐮𝐞 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩 𝐋𝐚𝐧𝐝𝐬𝐜𝐚𝐩𝐞 𝐒𝐮𝐦𝐦𝐚𝐫𝐲 This post explores the current trends in Premier League sponsorships, highlighting record spending for the 2023/24 season. 𝐊𝐞𝐲 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬: 💰 Record spending: The 2023/24 season saw a record £1.35bn invested in Premier League sponsorships. 🔄 Shifting Landscape: While traditional brands (finance, airlines, cars) remain present, newer digital-first companies are increasingly active. 📶 Global Reach: The Premier League's massive audience makes it an attractive platform for brands to reach a global market. 𝐋𝐞𝐚𝐫𝐧 𝐌𝐨𝐫𝐞: The series includes three articles covering different aspects of Premier League sponsorships - 5 𝑟𝑒𝑎𝑠𝑜𝑛𝑠 𝑤ℎ𝑦 𝐵𝑟𝑎𝑛𝑑𝑠 𝑠𝑝𝑜𝑛𝑠𝑜𝑟 𝑖𝑛 𝑡ℎ𝑒 𝑃𝑟𝑒𝑚𝑖𝑒𝑟 𝐿𝑒𝑎𝑔𝑢𝑒👉 https://lnkd.in/enwkHc4g - 𝑇ℎ𝑒 𝑃𝑟𝑒𝑚𝑖𝑒𝑟 𝐿𝑒𝑎𝑔𝑢𝑒𝑠 𝑠ℎ𝑖𝑓𝑡𝑖𝑛𝑔 𝐵𝑟𝑎𝑛𝑑 𝐿𝑎𝑛𝑑𝑠𝑐𝑎𝑝𝑒👉 https://lnkd.in/eDqX24gB - 𝐻𝑜𝑤 𝑃𝑟𝑒𝑚𝑖𝑒𝑟 𝐿𝑒𝑎𝑔𝑢𝑒 𝑠𝑝𝑜𝑛𝑠𝑜𝑟𝑠ℎ𝑖𝑝 𝑤𝑜𝑟𝑘𝑠👉 https://lnkd.in/eVScXFC5 #sportsmarketing #sportsbusiness #sportquake #sponsorship #PremierLeague #sportspartnerships #sport #marketing #sportsindustry #sportsbiz #sportbusiness #sportseconomy #sportsbranding #sportsentertainment #sportsmanagement #sportsagency #epl #premierleague #premierleaguefootball #premierleaguefans #premierleaguegoals #premierleaguehighlights #premierleaguetable #premierleaguetransfers #premierleaguematchday #premierleagueclubs #brandpartnership #sponsoredcontent #brandactivation #brandengagement #brandexperience #brandawareness #brandmarketing #brandstrategy #sponsorshipmarketing #sportssponsorship #football #soccer #footballmarketing #soccermarketing #globalaudience #globalmarketing #sportsfans #sportsenthusiasts #sportslover #sport

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This week we delved into the state of the Premier League right now. We often tend to look back too fondly on the past, but does the Premier League have the same entertainment value now as it did ten, or even 15 years ago? Is individual brilliance a thing of the past? Has football become too systematic? Are we too focused on stats and analytics? We tried to answer all those questions and more on this week’s episode. https://lnkd.in/esbwRAPn

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I had written on The Premier League's explosive growth presenting a golden opportunity for forward-thinking Indian brands (link in comments) Came across this article recently, highlighting that fact: 💥The Premier League, broadcasted by Disney Star, has captivated a staggering 7 crore viewers in India, a massive 63% jump from 2022-23 and a 125% jump from 2021-22 💥70% of metro viewership was attributed to households with an A rating (the most affluent), offering an unparalleled gateway to a truly affluent audience 💥The league’s ‘big six’ clubs- Liverpool Football Club, Arsenal F.C, Chelsea Football Club, Manchester City Football Club, Manchester United and Tottenham Hotspur Football Club, saw their TV reach 𝐭𝐫𝐢𝐩𝐥𝐞 in growth among this section, while the season’s final day saw 5.5 𝐭𝐢𝐦𝐞𝐬 greater viewership 💡PL viewers are 11x more likely to own a car above 11 lac, 3x more likely to shop online, and 6x more likely to order food online 💡Aside of broadcast association, regional or global partnerships with the teams, who enjoy huge and passionate following in India could deliver great results for the brands 💡Premier League offers an opportunity to engage the audience throughout the year with 10 months of action and content, and 2 months of transfer activity, pre-season activities, etc. 💡With the Premier League's immense popularity and the diverse sponsorship avenues it offers, Indian brands have a golden opportunity to elevate their market presence and connect with a passionate and affluent audience. To harness the power of Premier League sponsorship to drive brand growth and engagement, reach out! #sports #sportsbiz #sportsbusiness #football #euro2024 #premierleague #viewership #engagement #sportsponsorship #sportsmarketing #campaigns #sportspartnership #partnership #opportunity #india #brands #indianbrands SportQuake

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🚀 Join the Squad: ⭐️ Junior Marketing Ace ⭐️ Do you live and breathe social media? Got the marketing chops to back it up? Is your English on point? We’re all ears! 📧 Shoot your deets to: [email protected] Ready to shake things up? HYPE Sports Innovation - #MarketingJobs - #JuniorMarketing - #MarketingCareers - #SocialMediaTalent - #JoinOurTeam - #MarketingOpportunities - #SportsInnovation - #HypeSports - #CareerGoals - #DigitalMarketing

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Just what is The Premier League gearing up for after severing ties with 20+ year production partner IMG? Is it to build 'Premflix' or some sort of D2C product? is it about opening up more potential platform partners? Is it to remodel their approach to the likes of the National Football League (NFL), DFL Deutsche Fußball Liga or LALIGA? Is it a major investment into becoming a sports media enterprise? Or is it simply cost savings?? On this week's #StreamTimeSports - Steve McCaskill and I spend over 30 minutes talking through the decision, the implications and the ways the EPL will likely move forward in this new era of sports media we all work in. We also chat about 'that fight' on Netflix and the ramifications from both a tech and business standpoint. Take a listen, subscribe, review - and let us know what you think. https://lnkd.in/duH9s8nZ

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🚨 Breaking News 🚨 The latest data analysis from twtData on the @milb Twitter account reveals shocking insights into the treatment of Minor League baseball players. Here are some key findings: 1️⃣ Posts highlighting the inadequate post-game meals received significant engagement, sparking concern over player welfare. 2️⃣ Minor League players recently received their first paychecks in months, shedding light on the financial struggles they face. 3️⃣ Calls for MLB teams to cover Minor League housing have gained traction, with players expressing frustration over low pay. 4️⃣ Despite the high value of MLB teams, most Minor Leaguers earn less than $15,000 per year, prompting calls for fair compensation. It's time for change in the baseball industry. Let's stand with Minor Leaguers and demand #FairBall for all players. You can view the full report here: https://lnkd.in/dP7Tmn2k Together, we can make a difference in the lives of these dedicated athletes. #MLB #MinorLeagueBaseball #DataAnalytics #SportsIndustry #LinkedInPost 📊⚾️

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Our super Data Team at SportsTechX is back with the monthly investment roundup for May 2024! 💰 All of this and some really cool features, filters and trends are available on our proprietary SportsTechDB with over 7,000 #SportsTech companies. DM me and we can set up a demo :) Also, look out for our Global SportsTech Ecosystem Report that has deep dives into all of the data. We’ll be launching soon 🚀 #Report #Data #Sports #Tech

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The Premier League shifting to an in-house production just takes us to another step closer to the emergence of an OTT platform for the biggest league in the world. This clearly guarantees more revenue for the league (and clubs) compared to their current broadcasting deal payouts. This is not anything new with the likes of 'NBA League Pass' or 'NFL+' in the US markets. The challenge however lies in the foreign markets; which the American sports have not had to deal with until very recently. The main driver that makes the Premier League the juggernaut of a league, is the global audience. Reaching them through an OTT platform may have its own challenges with retail level penetration, foreign payment methods and the extra toll it will put on the pockets of people not earning $£€. Should be fun times! Might be an absolute gamechanger for football broadcasting.

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⚽️ [Sports Biz News]🏴󠁧󠁢󠁳󠁣󠁴󠁿Hibernian FC strengthens marketing strategy with new SBK deal🚀 Scottish Premiership club Hibernian FC has announced a new sleeve sponsorship deal with UK-based sports betting company SBK until the summer of 2026. This partnership provides SBK with exclusive exposure on the Men's First Team kits and significant branding at Easter Road Stadium. The collaboration aims to leverage SBK's market recognition to enhance the club's brand value while expanding SBK's reach among sports enthusiasts, highlighting the potential for growth and development for both parties. SBK, a part of the innovative sports betting company Smarkets, was established in 2020 to redefine the betting market by providing the best odds and bridging the gap between bookmakers and customers. Murray Milligen, Commercial Director at Hibernian FC, expressed his enthusiasm: "We are extremely pleased to have the support of SBK. This partnership is significant for the club, and we look forward to the exciting journey ahead over the next two years." Adam Baylis, Marketing Director at SBK, also shared his thoughts: "We are honored to begin this partnership with Hibernian FC. Being associated with one of the Scottish Premiership's major clubs is a tremendous opportunity for us. We look forward to offering Hibs fans market-leading odds throughout the season and spreading our mission of focusing on price and product without any casino distractions." This strategic partnership between Hibernian FC and SBK is expected to be mutually beneficial. Hibernian FC will benefit from SBK's market presence, potentially boosting their brand value and securing financial stability for team improvements. SBK, on the other hand, will gain extensive exposure and the opportunity to connect with a dedicated fanbase, enhancing its brand visibility. The branding at Easter Road Stadium will not only reach local fans but also a global audience through televised and online broadcasts, further extending SBK's international presence. This partnership exemplifies how sports marketing can create a win-win situation for both clubs and sponsors, driving growth and success through collaboration. With the combined efforts of Hibernian FC and SBK, this partnership promises to set a new standard in sports marketing and sponsorship, demonstrating the powerful synergy between sports and business. The next two years will undoubtedly be a period of exciting developments and mutual growth for both entities. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #hibernianfc #spfl #football #scotland #sportsbetting #sbk #footballfan

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Smart use of fan data is essential in connecting and communicating with modern sports audiences, but many organisations are just starting to scratch the surface of what’s possible. This is a game-changer #CustomerDataPlatform #FanData #FanEngagement

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🚩 Is Your Football Club Struggling with Low Visibility? Visibility is key to your football club’s success, but many clubs face challenges that can hinder their exposure. Our new infographic highlights common issues and how to overcome them: 🔍 Limited Media Exposure 📉 Ineffective Digital Presence 📈 Inadequate Marketing Strategies 🙁 Low Fan Engagement 🏟️ Competitive Market Here’s how we at LP Sports Group can help you tackle these challenges: 💼 Boost Media Relations 💻 Enhance Digital Presence 📈 Revamp Marketing Strategies 👏 Increase Fan Engagement 🤝 Build Strategic Partnerships How are you currently addressing these visibility issues? 🤔Let me know in the comments ⬇️ - - #FootballMarketing #ClubVisibility #FanEngagement #LP_SportsGroup #SportsMarketing #Football #FootballClubs

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Skyscanner – the newest player in the #sponsorship world is further proving that sports sponsorships have evolved into a sophisticated marketing avenue at par with traditional channels. This sophistication is and will continue to demand rigorous scrutiny to justify the investment. Here are the top 3 (fun) data points that convinced the Edinburgh-based search aggregator and travel agency to become the global partner of the Solheim Cup (a biennial women’s golf tournament featuring European and U.S. players): 🛩UN Tourism report: Sports tourism generates around 10% of the world’s expenditure on tourism and it is estimated this will grow by 17.5% between 2023 and 2030 ⛳Golf fans spend around 2.5x more than any other fan segment on travelling and following their sport 💃🏻In some of Skyscanner’s biggest markets – the US, UK, Canada, France, Spain, Germany and Singapore – women are responsible for booking vacations in nearly two-thirds of households Main takeaways from this new partnership: 👉🏼Rights holders and teams can no longer rely solely on terms like 'passion' and 'emotion' to attract sponsorships. They must be equipped with comprehensive consumer and fan data to effectively engage and persuade brands 👉🏼Investment in women’s sports is not seen as the ‘right thing to do’ but is gradually getting recognized as a power marketing channel for brands! Women in Sport #womenssports #womensgolf #skyscanner #solheimcup #sponsorships #data #insights

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The latest signing to SportBusiness, the ambitious (overly?) Duncan Griffiths Nakanishi. We are ready for 2025. #sportbusiness

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#ThrowbackThursday Do you remember the golden days when sponsorship campaigns had healthy budgets, brands went all-in, and fans walked away with unforgettable experiences? - Yes? - No? While things have changed (especially when it comes to KPIs and sponsorship spend), there's still amazing work happening out there! But today, I’m taking a moment to reflect on one of my favourite campaigns — our Ford Champions League partnership with Prism Sport + Entertainment. Who would’ve thought that motorized, ride-on footballs racing around a Ford-logo shaped inflatable arena, bumping a 5ft ball into a massive goal, would actually work? Well, we did. And boy, did it work! Huge exposure, incredible fan experiences across Europe, and alongside a series of competitive challenges like our Speed Cages — it was an unforgettable campaign that made its mark. Check out the full case study here: - https://lnkd.in/eNmmQDeT While we continue brainstorming new, bold ideas, there's a sense that the appetite for truly unique experiences isn't as strong as it used to be. But with major sporting events growing in places like Saudi Arabia, the rise of women’s sports, and superstar player signings, there’s always hope for a resurgence of creativity, fun, and unforgettable fan experiences. Let’s start bringing back the magic. 🌟 If you’re looking to unlock new levels of creativity and deliver unforgettable events, let’s connect and chat. #sponsorship #fanexperience #creativity #sportsmarketing #eventmarketing #innovativecampaigns #brandactivations Saudi Pro League (SPL) Premiership Women's Rugby Stefanos Nicolaou Andy Walton Jamie Hosie Ford Motor Company Luke Reveruzzi Ben Harris Ollie Drew The Football Association Matthew Rooney Andrew Sparrow

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Key points about the UK sports marketing market: Market size: The UK spectator sports market is valued at around USD 3.09 billion in 2023. Growth rate: This market is expected to grow at a CAGR of 5.24% reaching USD 5.15 billion by 2033. Sponsorship focus: A significant portion of this value comes from sports sponsorship deals.

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New Premier League Code of Conduct for Gambling Sponsorships. Teams must reinvest revenue from gambling sponsorships into infrastructure and educational initiatives. ⚽ 🤲 🏟 Reinvestment Requirement: Revenue from gambling sponsorships must be reinvested into football infrastructure and community programs, enhancing facilities and grassroots football. 🚫 Targeted Marketing and Education: Sponsors must avoid targeting children and at-risk individuals, and must include educational initiatives to promote responsible gambling. ⚽ Preserving Integrity: The new code aims to protect the integrity of football by ensuring gambling sponsorships do not compromise player welfare or the fairness of competitions. https://lnkd.in/dEfdyftd

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✅ Sports Tech Funding News of the week: 💰 National Football League (NFL) owners have approved new ownership rules that will allow private equity firms to buy passive minority stakes in franchises. 💰 Native American PE Firm Bright Path Sports Partners acquired a 44% stake in newly promoted Premier League team Ipswich Town FC. 💰 TickPick raised $250 million from Brighton Park Capital. This represents the largest fundraise in the ticketing industry to date. 💰 Slingshot AI, a New York and London based AI mental health startup, raised approximately $30 million in seed funding. 💰 Home Run Dugout, Austin based entertainment provider featuring indoor soft-toss baseball, raised $22.5 million in Series A funding. 💰 LegitFit raised €1.74 million as they aim to bolster growth in the lucrative UK market. 💰 Fanton Fantasy Football raised $1 million in a seed funding round. 💰 DraftKings Inc. acquired Simplebet for an undisclosed amount, which will enhance its in-play betting offering.

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