FERM Studios

If you don't believe music is that important, think again! Music plays a CRUCIAL role in the emotional impact of your films and content. It's something I personally take very seriously when crafting stories in the editing room. When I'm editing together a #brandanthem for my clients, the music is the FIRST thing I look for because it determines the direction these videos will go. Don't skimp out on finding the right sound for your story. It's just as important, no sorry, it's MORE important than the cinematic quality of your visuals. #brandstory #storytellingforimpact #storydisovery #brandstorytelling

People don’t buy from businesses, they buy from people. If you want to create a story that moves people, you have to start with your "why." It’s not enough to tell people what you do. You have to show them why you do it. There are 3 questions I like to ask to help start building that story: 1️⃣ What personal experience inspired you to start your business? 2️⃣ What problem are you passionate about solving? 3️⃣ How is your business making the world a better place? Your "why" isn’t a marketing gimmick — it’s the heartbeat of your brand. And when we create an anthem for you, your why becomes the story. #brandstory #brandanthem #minidoc #filmmaking #purposedriven #missionovermoney

THIS!! 👇🏻👇🏻👇🏻 doc-style videos are amazingly powerful tools to showcase the personal side of your brand and business. These videos tear down the walls and let your viewers in beyond the flashy commercial style content, creating a much more intimate connection. people don't want to buy from businesses, they want to buy from people.

What are the challenges of creating a story behind your business? Where do you start and where should the story go? I believe the best place to begin is... well the beginning 😅 But more importantly ask yourself, "What was the moment I decided I wanted to start this business?" Was it started out of passion for creating something? Was it started because you noticed a product or service that was missing in your industry? Once you answer that question, the ball starts to roll and you can move on to the next question, "What's the IMPACT I want to make within people's lives? How does my business do that?" Because let's be honest with ourselves, it's not just about the product or service. It's more about how the product/service makes our customers FEEL. How do we want to leave our customers FEELING? If I were to answer these two questions myself, I would say that I started my business because I wanted to make a living off my passion of filmmaking. But I'll take it a step further and explain why I specifically make #BrandAnthems. And it's because I saw a video years ago that left me feeling inspired, and I wanted to create videos that left others with the same impact. And so I focused on creating emotionally driven mini-doc style films for brands and businesses. I want to leave my clients feeling proud of the work they've put into their businesses through these videos. And I want their viewers to feel motivated to take action and reach out so that my clients can solve their problems. So what's the story behind your business? What's your Anthem?

💡 These are the 3 questions that can help you get started on telling the powerful story BEHIND your business and start connecting with your clients and customers on a personal level. ❓What was the event in your life that caused you to start your business? ❓What is your mission? What societal impact do you want to create through your business? ❓Who have you helped? Bring on the success stories! Testimonials from past clients will help build confidence and trust in others about your business! #brandvideo #brandstory #brandanthem #minidoc #filmmaking #businessowners #startup

When you buy a house, you're not just buying a bunch of wood and bricks, you're buying a home. You're buying a future; a future that holds the holidays you'll spend with your family, the growth you'll watch your kids go through. Stills from our most recent brand anthem, featuring a powerful story told be Xavier Canedos Realtor — (Expired, FSBO, Probate, Estates) #brandanthem #brandstory #brandmessage #realestate #cinematography #filmmaking

Stay focused. Capture the passion that goes behind the work. When you are filming someone's story, and they are creating or working in front of you, lock in on their eyes and show the attention to detail they put into their craft. Catch the focus 🎯 #brandstory #brandanthem #minidoc #cinematography #brandmessage I film brand anthems for businesses, which dive into the deeper messages behind why we do what we do. Who's ready to tell their anthem?

Showing laughter. It's one of the most powerful things you can capture with your camera when you're filming someone's story. Smiles are contagious, and if you can evoke those emotions onto your viewers through your videos, you'll create much better connections with them. #brandanthem #brandstory #brandmessage #cinematography #filmmaking #minidocumentary #minidoc I create brand anthems for you and your business; showing the story behind your WHY. Let's discover your "why" together. Message me for details 🗒️

New stills from our recent event filming in Chicago! Have us capture your presence on stage at your next meetup

In this video, Rafal reviews his experience in working on creating a weekly youtube for a company for a full year! Check out his progression