FERM Studios reposted this
What are the challenges of creating a story behind your business? Where do you start and where should the story go? I believe the best place to begin is... well the beginning 😅 But more importantly ask yourself, "What was the moment I decided I wanted to start this business?" Was it started out of passion for creating something? Was it started because you noticed a product or service that was missing in your industry? Once you answer that question, the ball starts to roll and you can move on to the next question, "What's the IMPACT I want to make within people's lives? How does my business do that?" Because let's be honest with ourselves, it's not just about the product or service. It's more about how the product/service makes our customers FEEL. How do we want to leave our customers FEELING? If I were to answer these two questions myself, I would say that I started my business because I wanted to make a living off my passion of filmmaking. But I'll take it a step further and explain why I specifically make #BrandAnthems. And it's because I saw a video years ago that left me feeling inspired, and I wanted to create videos that left others with the same impact. And so I focused on creating emotionally driven mini-doc style films for brands and businesses. I want to leave my clients feeling proud of the work they've put into their businesses through these videos. And I want their viewers to feel motivated to take action and reach out so that my clients can solve their problems. So what's the story behind your business? What's your Anthem?
