FERM Studios reposted this
People don’t buy from businesses, they buy from people. If you want to create a story that moves people, you have to start with your "why." It’s not enough to tell people what you do. You have to show them why you do it. There are 3 questions I like to ask to help start building that story: 1️⃣ What personal experience inspired you to start your business? 2️⃣ What problem are you passionate about solving? 3️⃣ How is your business making the world a better place? Your "why" isn’t a marketing gimmick — it’s the heartbeat of your brand. And when we create an anthem for you, your why becomes the story. #brandstory #brandanthem #minidoc #filmmaking #purposedriven #missionovermoney
