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Learn More →US Ecommerce Forecast 2024
Retail Sales Will Chart a Modest and Steady Course Through Ongoing Headwinds
Ecommerce Forecasts 2024
Our latest data, insights, and implications for 7 markets: US, Canada, Asia-Pacific, Western Europe, UK, Latin America, and Worldwide
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Table of Contents
- Executive Summary
- The pace of US retail sales growth is picking up gradually
- Ecommerce will grow steadily—and more than four times faster than physical retail
- Gen Z will make its presence felt as digital shoppers and buyers
- Amazon won’t cede its dominance of US ecommerce anytime soon, despite increased competition
- A closer look at retail and ecommerce trends
- Sources
- Media Gallery
Charts in This Report
US Retail Ecommerce Sales, 2022-2028 (trillions, % change, and % of total retail sales)Retail Ecommerce* vs. Physical Retail** vs. Total Retail Sales Growth, 2022-2028 (% change)
Mcommerce Will Make Up More Than Half of US Online Sales in 2028 (billions of US ecommerce sales, by device, 2024-2028)Gen Z Is the Predominant Source of Digital Buyer Growth (millions of US digital buyers, by generation, 2024 & 2028)
US Retail Ecommerce Metrics, 2022-2028Amazon Towers Above the Online Competition With Over 40% of US Ecommerce Sales (billions in US retail ecommerce sales, by retailer, 2024)
Amazon Is Gaining Category Share With Faster Growth in the Largest Ecommerce Segments (% change YoY in US Amazon retail ecommerce sales vs. total retail ecommerce sales, by category, 2024 )Few Retailers Will Grow Their Online Sales Faster Than Amazon Through 2026 (% change in US retail ecommerce sales, by retailer, 2024-2026)
Amazon Towers Over the Marketplace Competition, While Temu Is Growing Fastest (billions of US ecommerce sales of select retail marketplace platforms and % change, 2024 & 2025)Trends Are Shifting for 2 Key Ecommerce Growth Categories While Fashion Holds Steady (% change in US retail ecommerce sales, by category, 2023-2028)
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