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Learn More →Western Europe Ecommerce Forecast 2024
Ecommerce Regains Share of Retail Sales as More People Shop on Mobile Devices
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Table of Contents
- Executive Summary
- Retail sales growth is slowing despite an improved economic outlook
- Ecommerce is regaining share of retail as online sales accelerate
- Mcommerce continues to gain share of online retail sales
- Consumers in France and Germany are prioritizing essentials when shopping online
- Amazon continues to dominate ecommerce
- Sources
- Media Gallery
Charts in This Report
Ecommerce Is Back to Gaining Share of Retail Sales in Western Europe, but Future Gains Will Be Slow(billions of ecommerce sales in Western Europe, % change, and % of total retail sales)Retail Sales Growth Is Slowing in Western Europe as Inflation Eases but Consumers Remain Cautious (trillions of retail sales in Western Europe and % change, 2022-2028)
Combined Retail Sales in Western Europe's Five Biggest Markets Will Reach $3.737 Trillion in 2024 (billions in retail sales in select countries in Western Europe, 2024)Retail Sales Will Grow Across the Former EU-5 and Surpass $1 Trillion in France and Germany by 2028 (billions of retail sales in the former EU-5, 2024 vs. 2028)
Spain Leads Western Europe on Ecommerce Growth, but the Rest of the Former EU-5 Countries Lag Behind (% change in retail ecommerce sales in select countries in Western Europe, 2024)Ecommerce Sales in Western Europe's Five Biggest Markets Will Reach $485.64 Billion in 2024 (billions in retail ecommerce sales in Western Europe, by country, 2024)
Ecommerce Sales Will Surpass $250 Billion in the UK and $100 Billion in France and Germany by 2028 (billions of retail ecommerce sales in the former EU-5 countries, 2024 vs. 2028)By the End of 2028, Mobile Devices Will Account for Almost Half of Ecommerce Sales in Western Europe (billions in ecommerce sales in Western Europe, 2022-2028)
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