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EMARKETER

Smart TVs are the most popular CTV device in the US

Article by Arielle Feger  |  Nov 7, 2024
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Smart TVs are the most popular CTV device in the US
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Topics
Connected TVs
TV Advertising
TV Ad Spending
United States
Top 10 Connected TV (CTV) Devices Among US CTV Households, July 2024 (millions)
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Key stat: 67.5 million US households use smart TVs, making it the No. 1 device among connected TV (CTV) households across the country, according to July 2024 data from Comscore.

Beyond the chart:

  • This year, Hulu and YouTube will be the top platforms by CTV ad revenue, reaching $3.39 billion and $3.34 billion, respectively, per our forecast.
  • However, next year, Amazon will jump to the top, garnering $3.85 billion in CTV ad revenue compared to Hulu’s $3.50 billion and YouTube’s $3.77 billion.

Use this chart: Marketers and retailers can act on this chart to prioritize smart TV ad formats, identify opportunities for cross-device campaigns, and highlight untapped ad spaces among CTV viewers.

Related EMARKETER reports:

 

Note: Data was provided to EMARKETER by Comscore.