InsightsEventsPricing

Industries Overview

Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →
All Topics

Latest Articles

Browse All →

More adults trust Big Tech and media companies than the US government

Article |
 Sep 20, 2024

3 things to know about Gen Z’s in-store shopping habits

Article |
 Sep 20, 2024

In-store retail media has the potential to fuel and fund customer-facing technology in stores

Article |
 Sep 20, 2024

YouTube holds the largest share time spent with TV

Article |
 Sep 19, 2024

3 ways Gen Z is leading social media usage

Article |
 Sep 19, 2024

3 financial considerations to know about the 2024 holiday shopper

Article |
 Sep 19, 2024

Leading CMOs share insights on maximizing ROI

Article |
 Sep 19, 2024

YouTube rolls out major TV app overhaul to strengthen position in streaming wars

Article |
 Sep 19, 2024

Amazon’s latest round of genAI updates focuses on the seller, customer experience

Article |
 Sep 19, 2024

Most advertisers measure retail media success through performance metrics

Article |
 Sep 18, 2024
Explore our Research →

Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More →
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More →
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More →
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More →

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Client Testimonials
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More →
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More →
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More →
EMARKETER

Canada Ecommerce Forecast 2024

Ecommerce Sales Penetration Reaches a Ceiling

Report by Paul Briggs  |  Aug 9, 2024
Download
Report
Executive Summary
Share
Table of Contents
Executive Summary
Ecommerce sales penetration is plateauing in Canada
Media Gallery
About This Report
Our annual report on ecommerce in Canada highlights our most recent forecasts for all flavors of retail, including brick-and-mortar, digital buying, and mobile commerce.
Topics
Ecommerce Sales
Retail Sales
Mcommerce
Canada
Table of Contents
Executive Summary
Ecommerce sales penetration is plateauing in Canada
Media Gallery

Our annual report on ecommerce in Canada highlights our most recent forecasts for total retail, ecommerce, and mcommerce sales. We also detail the number of digital buyers in the country by age and provide sales estimates for the dominant Amazon.

Key Question: What percentage of Canada’s retail sales is transacted online?

Retail Ecommerce Sales Growth in Canada Is Flattening (billions of retail ecommerce sales in Canada, % change, and % of total retail sales, 2022-2027)
E-Mail ChartDownload

Key Stat: In 2024, 11.9% of Canada’s retail sales are ecommerce, a share level that is nearing a ceiling.

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

5charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  1. Ecommerce sales penetration is plateauing in Canada
  1. Media Gallery

Charts in This Report

Retail Ecommerce Sales Growth in Canada Is Flattening (billions of retail ecommerce sales in Canada, % change, and % of total retail sales, 2022-2027)2024 Will Be a Rebound Year for All Retail Segments in Canada, Especially Mcommerce (% change in retail sales in Canada, by channel, 2023-2028)
Young Adults Are More Likely to Be Digital Buyers in Canada (digital buyer % of population in Canada, by age, 2024)Retail Ecommerce Sales Share in Canada, by Product Category, 2023-2025 (% of category retail sales)
Amazon Share of Retail Ecommerce, Select Countries, 2024 (% of total retail ecommerce sales)

authors

Paul Briggs

Contributors

Sky Canaves
Principal Analyst
Matteo Ceurvels
Nikolai Dineros
Andrew Spink
Forecasting Analyst
Heather Sprung
Senior Editor
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client