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Learn More →Asia-Pacific Ecommerce Forecast 2024
A Dynamic, Varied, and Hard-to-Predict Landscape
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Table of Contents
- Executive Summary
- Emerging markets lead retail ecommerce sales growth
- An improved outlook is in sight for China's embattled retail sector
- Ecommerce sales are picking up in Southeast Asia, providing a bright spot
- India’s retail ecommerce sales are still booming, but growth likely has peaked
- Sources
- Media Gallery
Charts in This Report
Retail Ecommerce Sales in Asia-Pacific, 2022-2028 (billions, % change, and % of total retail sales)The Philippines, India, and Malaysia Will Lead Asia-Pacific in Retail Ecommerce Growth in 2024 (% change in retail ecommerce sales in Asia-Pacific, by country/region, 2024-2028)
Retail Ecommerce Sales in Japan, 2023-2028 (billions, % change, and % of total retail sales)Retail Ecommerce Sales in South Korea, 2023-2028 (billions, % change, and % of total retail sales)
Retail Sales Growth in China Will Strengthen From 2026 Through the End of Our Forecast Period (billions in retail sales in China and % change, 2024-2028)Retail Ecommerce Sales Growth in China Will Enter the Single Digits in 2024 (billions in retail ecommerce sales in China, % change, and % of total retail sales, 2024-2028)
Social Commerce Platforms in China Have Grown Their Market Share Quickly in Recent Years (% of retail ecommerce sales in China, by social commerce platform, 2023-2026)Retail Ecommerce Sales Growth in Southeast Asia Will Pick Up This Year (billions in retail ecommerce sales in Southeast Asia, % change, and % of total retail sales, 2023-2028)
Nearly Half of Southeast Asia's Population Will Be Digital Buyers This Year (millions of digital buyers in Southeast Asia, % change, and % of population, 2024-2028)Retail Ecommerce Sales in Indonesia, by Platform, 2023-2026 (billions, % change, and % of total retail ecommerce sales)
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