Tom Cooper-Smith

Last chance to sign up for tomorrow's big virtual event!⏳ Clear Channel UK presents... Wanna Take This Outside?👀 In this webinar, Research & Insight Director Lindsay Rapacchi shares his insight on how brands can get more out of mental availability and why having Out of Home in your corner is the key to success to winning the fight for a category entry point. Sign up now (link in comments)👇 #Webinar #CategoryEntryPoints #PlatformForBrands

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Wondering about changes in advertising representation? 🤔 Catch up on our recent webinar #OOH - The Inclusive Channel, led by Clear Channel UK's Head of Sales - Out of Home Agencies, Caroline Forbes, & Senior Research & Insight Manager, Philippa Stanners. They discussed: 👍 Why it's important for brands to prioritize inclusivity✨ The role of OOH in fostering an inclusive environment 👀 Tips on integrating inclusivity into the planning process Watch the 30-minute session for key insights & takeaways! Click here: https://okt.to/Epmeqx #InclusiveAdvertising #PlatformForBrands

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What's on your mind? Getting the best from your marketing? Can AI help me with marketing? What even is AI? 🤔 Understand more from Reach Solutions next week!! 😀 #digitalmarketing #marketingsolutions #reachsolutions

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Are you reaching: ✅ the right people? ✅ ...in the right places? ✅ ...at the right time ✅ ...with the right creative? Our Peak Readiness Audit will answer these questions (and more!) and, if there's anything holding you back in the approach to Q4, we'll identify it and give you actionable feedback to make this peak season your best yet. DM me (or follow the link in the original post) to find out more.

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The use of AI to deliver strategic insights provides a competitive advantage to brands as well their retail partners. Couple this with the opportunity it provides to deliver personalisation with real purpose to improve customer experience across all touch points and you have a real game changer.

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Big news regarding our CTV offering with Channel 4 now accessible via the StackAdapt platform - huge well done to all those involved in securing this partnership and excited to see it grow as we head into 2025. If this could be of interest to your brand/agency or you'd like to get some more info, feel free to drop me a DM! #CTV #programmatic #stackadapt #channel4

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The good news keeps coming… A bit more detail on the great results achieved through our Organic strategy which bagged a Best Use of Search award at the UK Search Awards last week. 2025 looks set to be an even more exciting year as we look to roll out even more award-winning work across even more brands. We have some availability for additional brands looking for SEO and Digital PR support, please get in touch with myself or George H M Webb for more information. #SEO #Organic #PerformanceMarketing #DigitalPR #Search #UKSearchAwards

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The news is always at its most interesting when it challenges our assumptions. The IPA (Institute of Practitioners in Advertising) reminds us in ad land of the importance of checking our bias; it is so easy to slip into using short cut stereotypes. Our most recent data on young people aimed to check in on a few classic myths that exist around young news readers. So have you seen the news!?! Turns out young people read A LOT of news.

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Two of the largest #retailmedia players are now reaping the Attention 👁️👁️Advantage of #directmail as part of their offsite options for CPG clients. Come and join this fantastic webinar with JICMAIL to understand why …

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Here's a quick read on how to make your advertising more effective using consumer's financial preferences, behaviors and economic status. These audiences can be found on all major platforms!

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Video podcast of our discussions on the follow up to GDPR - DPDI and the impact it is likely to have.

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As Q4 kicks off, it's great to see a write up our festive insights in Performance Marketing World. If you'd like to access the full report, you can download it here: https://hubs.li/Q02NmRxd0

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In our latest case study, we helped a Mens Underwear Brand 🩲 identify how they can stand out from their competitors and produce distinctive content highlighting their strengths. Our partner brand is in a bit of a tough spot, sitting somewhere in the middle between an iconic competitor that consumers view as the quality, fashionable, stylish brand 😎 and a disruptor brand considered to be the easygoing, relatable, affordable option 😌. So how can this brand stand out? We uncovered that consumers view this brand as a modern 🏙, reliable 🤝 Mens Underwear brand that delivers your daily essentials 📅. This brand can additionally highlight these equities in their content: ☁️ Made from soft fabric 🙌 Provides excellent support 👁 Pays attention to every detail These equities are "ownable" for the brand. By having users highlight these differentiating brand equities in content, they'll build a distinctive narrative that will make their brand stand out.

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Not everyone likes to hear this I know but standardisation and getting the fundamentals right are key to the success of retail media. Let’s work together as an industry to make this happen

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Whitepaper predictions are great but how can you digest this information while on the go, on a crammed train, fighting for some personal space?? We've got you covered... 🎙️ We've just gone live with our first podcast episode of The Digital Edge. We kick things off with a fantastic conversation with our Chief Customer Officer, Jessica Jacobs, digging into what the future of digital marketing might look like by 2025. #TheDigitalEdge #FutureOfMarketing #DigitalInsights https://lnkd.in/eCBsJfMN

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Innovate or eat sugar… My Daughter has become increasingly fussy about what she eats so I continue to try new approaches to excite and deliver creative healthy breakfast propositions. Meet Gerry, my latest breakfast character 🤩 I know what works today and delivers results will not have the same impact soon… So as consumer needs and the business landscape changes, so too should my approach. Always be upskilling 💪🏻 #innovate #upskill #marketing #familylife

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It's clear attention powered data and insights drawn from it can offer so much value for automotive brands when applied effectively to drive outcomes. This just goes to show it's potential for this vertical and of course many others. #attention #outcomes

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It just doesn’t feel like Christmas, without the MUSIC. 🎶 Whether it’s Coca-Cola’s iconic “click” or the singing oven gloves in Morrisons' ad, sound is what truly brings the festive season to life. Paul Reynolds’ latest article on Campaign UK dives deep into how music shapes our Christmas experience—and how brands can use sound to create lasting memories. 🎄 In a crowded market, it's not just about using a festive track. The most successful brands leverage their unique sonic identity to stand out and keep their brand front of mind. 🎧 Did you know that brands who strategically use music are 50% more likely to be the preferred choice in their category? Or that sonic cues make brand assets 8.5x more effective than those borrowed from wider culture, like celebrity endorsements? But it doesn’t stop there — when brands use consistent, distinctive sound—whether in an ad or across multiple platforms—they’re not just creating a moment; they’re creating lasting connections. It’s those subtle cues that stick with consumers and refresh mental networks, ensuring that when the season’s over, your brand is still top of mind. This holiday season, it’s time for brands to think beyond the usual jingles. It’s about creating a sound that sticks with your audience long after the holidays are over. Check out Paul’s article for a deep dive on how music makes a brand unforgettable! Link in comments. #SonicBranding #ChristmasVibes #BrandIdentity #AudioBanding #musiclicensing #xmasspirit #ChristmasAdvertising #XmasAds

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An insightful read as always from Will Page in Music Business Worldwide (MBW) on the tricky festival landscape. ‘Consumers in the UK spent just over GBP £2bn on live music and £2bn on recorded music, taking the total spend in 2022 to £4.1bn. That was up by almost a billion on pre-lockdown 2019. Impressed? Now add another £700m in spend across 2023 – 10% growth in recorded and a reported 24% in live – and we’re soaring towards £5bn (£4.9bn, see below). Not only that, music’s share of consumers’ ‘recreational’ wallet in 2023 rose to 3.3%. In other words, music’s getting a bigger share of a fatter wallet.’ https://lnkd.in/ewGGvQ2B

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