David Kirby’s Post

Ever seen clients who move faster than my attempts to hide veggies in dinner? That’s our tribe. Armed with our strategy playbook, they zoom from 100K to 1M users faster than you can say “eleven months.” We pitch, they hit—home runs, every time. Why? Because they embrace our bold ideas not like suggestions but like lifelines thrown in a sea of sameness. We say, “How about we try this?” and they’re already halfway there, leaving competitors eating their digital dust. Their secret sauce? A culture that treats experimentation and testing like I treat coffee—a non-negotiable daily ritual. It’s not just about taking risks; it’s about knowing that behind every “What if?” lies a potential “Wow!” So, here’s to our fearless clients, sprinting through the innovation marathon while we cheer (and strategize). Together, we’re not just playing the game; we’re changing it. 🚀👟 #SpeedToSuccess #BoldMoves #InnovationMarathon #Marketing

Stop stealing stories 🫠 If you have to use another brand to explain yours, your voice / proposition is not strong enough. - The Deliveroo of X - The Carlsberg of of Y - The Duolingo of Z It’s lazy, or, rather, you’re not clear on how to talk about what it is that you do in a way that is easy for people to understand. Take the time, craft your own story. You don’t need to borrow someone else’s. ______________________ I'm Molly, the founder of Effable | B Corp. A portal for brands to find their Brand Knowing, brand voice, and tell the story of their impact. Sign up to The Oracle for weekly wisdom and wonder: https://lnkd.in/ess9N8BP

🚨 Ever experienced losing a major client making up 50% of your revenue? 🚨 What if that's the *best* thing that could happen? Besides the fact that it really happened to us in the past and we recovered, I want to share a fantastic concept I've come across. Just got through "A Beautiful Constraint" by Adam Morgan & Mark Barden, and I love the idea and the framework. It's all practical and it breaks down the over-used "can-do mindset" into understandable and actionable steps. Here’s a snapshot of the 3 key steps that really stood out to me: (there are actually 6, but these I consider most impactful) 1. Break Path Dependence 🔄:   Stop the "we've always done it this way" cycle. Start by identifying and questioning every step in your processes with "Why do we do it this way?" 2. Ask Propelling Questions❓:   Create an almost unrealistic question by combining bold ambition (double revenue) and a significant constraint (half resources). Smash them together and the spark they create is this beautiful question, "What if we doubled our revenue with only half the resources?" This is very important because by being almost unrealistic, it forces you not to solve things in the standard ways and starts you thinking completely out of the box. At first, of course, you'll laugh thinking it's total nonsense. But then you move to the third point: 3. **Can-If Thinking** 💡:   Instead of hitting a roadblock and saying, "We can’t because...", switch it up to "We can IF...". With that word "IF" making all the difference. Check out the image in the post, I love it! (all the credits goes to the guys at eatbigfish) What personally thrilled me the most is that this managerial framework actually comes from the world of advertising agencies. Guess they know a thing or two about constraints! 😄 #AdvertisingAgencies #BusinessStrategy #Innovation #Creativity #ProblemSolving #Leadership #ChangeManagement #ManagementTips 👉 Dealing with lots of constraints in your agency? Check out Allfred, our all-in-one agency management platform designed to tackle such challenges head-on. Discover how Allfred can transform your constraints into opportunities for growth.

Facing into the Core Growth Crisis... Nurturing and growing your Core business is critical to sustainable long term brand growth, but hard to do. 85% of marketers we surveyed agreed with the above, with 91% saying Core growth has become even more important over the last few years. Growing the Core may be tough but it is also our passion, with the brandgym's David Taylor one of only two published experts on the subject! In a two part blog post David summarises the learnings from our latest research paper #RisingtotheCoreGrowthChallenge, outlining the current challenges facing growing the core, the pragmatic steps to tackle the challenge and the behaviour shift needed organisationally to drive change. If you want help facing into your Core growth challenge get in touch! https://lnkd.in/eDugxdGq #GrowingtheCore

Just read our latest blog on the power of incentive travel to boost employee morale, retention, and lift ROI by 25% or more. It discusses how to craft unforgettable experiences that get results. This is a must-read for anyone looking to take their employee motivation strategy to the next level.

S3 is savoring every moment at the #FancyFoodShow! Meeting the genius product developers and indulging in delectable treats—it’s a foodie dream come true! 🍴 #S3SuccessStrategies #FoodieFinds” #fancyfoodshow #digitalmarketing #digitalmarketingagency S3 Success Strategies

🌟 The Goldilocks Perspective in Product ⚖️ Ever wondered why some products succeed while others fail? The secret often lies in embracing the Goldilocks Perspective: finding the sweet spot that’s just right. Here’s how it applies to product roles: 💡 Market Fit Over Perfection: Your product doesn’t need to be perfect—it just needs to meet the right needs of your audience. Aim for value delivery over endless refinements. 🔑 Why It Works: Perfection delays launches and misses opportunities. Customers care more about solving their problems than having a flawless interface. Rapid iterations and feedback loops help you evolve faster than aiming for an unattainable ideal. 🌟 Think of It Like This: The Goldilocks Perspective in product roles is like cooking a dish. You don’t wait to source the most exotic ingredients or perfect every technique—you cook a meal that satisfies hunger, then refine your recipe over time. 🔥 Pro Tip: Focus on delivering core functionality that resonates with your audience, then build on that foundation. A good product solves problems today while evolving for tomorrow. 🧠 Fun Fact: The term “Goldilocks” isn’t just from the fairy tale—it’s also used in business to describe the “just right” balance for pricing, market entry, and scaling strategies. And, scientists use the term "Goldilocks Zone" to describe planets that are just the right distance from their star to support life. 🎯 Your Turn: What’s one way you’ve applied the Goldilocks Perspective to your work? Share your story or tip below—let’s learn from each other! 📌 Save this post if it resonates, and let’s spread the idea of “just right” across the product world! 🚀 #GoldilocksMindset #ProductLeadership #MarketFitMatters #BalancedInnovation #CustomerDrivenGrowth

There I was… Pissed but extremely excited. I failed miserably at executing one of my grandma’s traditional recipes. Yet because I knew how it should’ve turned out, It was simple to analyze where I went wrong. I love cooking so I know you can have all the right tools, Yet if you don’t have a recipe… Or, worse, if you ignore the steps… You’re left with a random assortment of ingredients and no guarantee of a tasty dish. That’s exactly how business and partnerships work without strategic thinking. You can have the best product, a stellar team, and a bold vision, Yet without a solid plan guiding your every move, The outcome is likely underwhelming. Strategy is the recipe that blends creativity, execution, and business goals into something that actually works. It’s the secret to driving conversions. Each part is like an order of preparation or heating temperature, all working together toward one goal: Delivering real impact. That’s the power of strategic thinking. The best strategic thinkers balance acumen, allocation, and action. This means understanding your competitive landscape, making the best decisions with limited resources, and following through with execution. It’s exactly what I apply every time I’m ideating a roadmap for a partnership or brand. So, do you have your “recipe” nailed down, or are you cooking without a plan? #businessstrategy #branddevelopment #growthmindset #strategicthinking

Building an agency has been a RIDE… (so far 😉) Full of twists, turns, and learning curves that have knocked me down, pushed me forward, and shaped who I am today. One lesson that keeps hitting home, even after 10+ years in this fast-moving industry? Growth doesn’t happen in isolation. It’s the people – clients, peers, my team at KW Marketing – who challenge, inspire, and sometimes call me out when I need it, that truly drives progress 🔥 Like the time a client shared feedback that completely changed how I approach strategy. Or when I attended an event thinking I’d just “learn a thing or two” but left with connections that totally transformed my perspective! The hardest lessons? They’ve been the ones that forced me to slow down, reflect, and realise I didn’t have all the answers. And that’s OK. Because building something meaningful isn’t about always knowing. It’s about staying open, learning, and leaning into the power of connection. What’s a lesson that’s shaped YOUR journey? #LearningCurve #LeadershipLessons #FoodAndDrinkMarketing #PowerOfConnection #AlwaysGrowing