Alicia Pulver

What do clients really want (and need) from agencies? During a recent CIM | The Chartered Institute of Marketing panel event, Sharon Jiggins emphasised the critical role of consumer insights and the responsibility agencies bear in genuinely engaging with their target audiences. #CreativeAgency #AudienceInsight #Advertising

20

Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud. You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as the impact of technology on brands and consumers, the future of our industry, the generational divides, diversity and inclusion and more. This is Episode 1 - ‘In My Humble Opinion...nobody ever got fired for buying the safest brands.’, a deep dive into the often-overlooked importance of brand in B2B marketing and purchasing decisions. We're joined by Billy Hamilton-Stent, Chief Strategy Officer at Publicis Pro, and special guests Mimi Turner and Jann Martin Schwarz from Marketplace Innovation at LinkedIn Marketing Services. What do we cover? 💡The challenges of measuring brand impact in B2B marketing 💡The need for a more holistic approach to B2B marketing strategies Whether you're a B2B marketer, sales professional, or business leader, this episode offers valuable insights into the power of brand in driving B2B growth and success. Enjoy! https://lnkd.in/eZGG_Rxc #B2BMarketing #IMHOPodcast

18

Business investment is expected to gradually recover in 2025. (Hooray!) But this still means marketers must squeeze the most from their carved-up budgets in the meantime. (Boo.) So we've put together our top tips here...

7

1 Comment

Want to turn your customer data into a superpower? Unlock hyper-personalized content and spot new trends with LiveRamp's First-Party Data Playbook. See how brands like Eli Lilly and Company and Delta Air Lines are transforming their marketing game!

2

An arresting morning with Ipsos UK, Lori Meakin, Fernando Desouches and Mike Nicholson from Progressive Masculinity, talking about the oh so very many threats facing young boys - and young girls - today. Brands and companies have a powerful and hugely important role in helping to protect them, and here’s the sweetener (thank you Samira Brophy for the stats), it can actually help the bottom line. So brands, let’s be careful about what we say, how we say it, and where we say it #redefiningmasculinity #progressivemasculinity #genz #toxicmasculinity

4

2 Comments

What's the key to successful agency collaboration? Sarah Stratford, share her thoughts with The Drum 👇 “There have always been squabbles over who does what and where the budget gets spent. But with clear ground rules at the start and a mature approach from everyone involved, the client should get a result that’s greater than the sum of its parts. Key to making this happen is casting the right agency partners in the first place and then clearly communicating which partner is responsible for what. But, more important still is establishing a project or campaign lead from within the client team who pulls the various strands together and polices any agency partner’s attempts to overstep into others territories." Read the full piece from Richard Draycott here - https://lnkd.in/egzcPiK3 Thanks so much for the feature! https://lnkd.in/egzcPiK3

9

The use of AI to deliver strategic insights provides a competitive advantage to brands as well their retail partners. Couple this with the opportunity it provides to deliver personalisation with real purpose to improve customer experience across all touch points and you have a real game changer.

5

Last chance to sign up for tomorrow's big virtual event!⏳ Clear Channel UK presents... Wanna Take This Outside?👀 In this webinar, Research & Insight Director Lindsay Rapacchi shares his insight on how brands can get more out of mental availability and why having Out of Home in your corner is the key to success to winning the fight for a category entry point. Sign up now (link in comments)👇 #Webinar #CategoryEntryPoints #PlatformForBrands

3

1 Comment

Today's all-new Cog Blog on how a simple example based on newspaper audiences illustrates many of the issues faced within today's media planning and buying business. Or should that be media buying and planning business?

12

6 Comments

Come down and see us at NRF next week in Singapore. Book a session to discuss all things retail, commerce, and experience at the link below!

17

Today's coverage of Omnicom/IPG will dwarf all else, as it should, but the comment below from the FT sums up the situation well. It's a defensive move in a market where the Holding Companies are losing relevance. "It comes as traditional advertising agencies face mounting pressures, with most of the money in the industry now being siphoned off by large tech companies such as Google and Amazon that offer advertising tools as well as the marketplace to buy and sell digital ads".

54

5 Comments

Tomorrow is World Suicide Prevention Day. And today marks the start of the next chapter in our campaign to unite the nation against suicide. Together, adam&eveDDB, the Campaign Against Living Miserably and ITV are launching Missed Birthdays. A campaign to draw attention to the fact that suicidality amongst children and young people is at a record high. 10 years ago, the single biggest killer of young people was accidents. Today it’s suicide. It has claimed the lives of 6,929 young people. Every single one of those lives is represented by a missed birthday balloon: a simple, powerful symbol of the hope, happiness and humanity that has been so tragically lost. It should make you angry. It should make you feel outraged. But it shouldn’t make you feel hopeless. Because we can all play our part in ending youth suicide, for good. Today, we aren’t asking you to donate. We’re not asking you to sign a petition. We are simply asking you to CARE. C: Check In with the young people in your life. A: Ask if they’re feeling suicidal. R: Remain close and remove them from harm. E: Escalate to emergency services - like CALM’s suicide prevention line or 999 - if necessary. To understand how to use CARE more, please visit care.thecalmzone.net Please share if you see fit; one conversation can be the difference between a life saved and a life lost. Today, tomorrow and every day after, we are #unitedagainstsuicide.

585

29 Comments

Ad revenue in the UK #OOH industry reached £1bn in the first nine months of 2024, according to the latest data from trade body Outsmart OOH. Up 12% from a year earlier. For 2023, ad revenue totalled £1.3bn for the full year

15

The media landscape has shifted dramatically, but clarity is emerging from the complexity. In his latest Campaign UK article, our VCCP Chairman and Founding Partner, Charles Vallance, explores how brands can navigate this change and the crucial role of cohesive, multi-channel branding in driving success. https://okt.to/eF3zon

7

In the latest episode of the IAB UK podcast, Dave S. sits down with Sophia Haynes and James Chandler to talk about the IAB's newly launched Environmental Sustainability FAQs, it's rationale, and how we at GroupM UK are using them day-to-day. Listen here 🎧 https://lnkd.in/e2HxHF7y #GroupMUK #Sustainability

4

Given all the current evidence of the profit-generating abilities of TV, BVOD and Online video, is it the perception of high production costs that’s holding back those brands that haven’t embraced it yet?    New profit-based figures from Thinkbox’s ‘Profit Ability 2 - The Business Case for Advertising’ show that all elements of AV (TV, BVOD, Online video) out-perform Paid Social in the short-term and far exceed it in the long-term. And within AV, there’s a ton of insight from the likes of System1 Research that shows which type of AV ads are more likely to deliver even higher profit. Clue: look out for positive emotion and distinctive brand assets.   Perhaps these brands aren’t fully aware of the lower media budget AV entry points available to them, such as BVOD, daytime TV or YouTube?    Or perhaps the big barrier is the perception that to make a great TV ad you need a great TV ad budget? Well, it certainly helps - there’s a common expression that you can 'see' production money on the screen.    But the truth is that with a bit of thought, smaller budget films can be just as impactful.    So, to help overcome this budgeting barrier, we’ve identified 10 smart ways that can help brands create a great AV ad, without a great budget.    The first is using found footage. Here's an example we made for Barking Heads - with our ECD, Jo Tanner (man of many talents) even doing the voice-over for our disappointed canine friend! Cost? Eye-wateringly small. There’s a link to a free report we’ve written on this in the comments section, so feel free to download. #Thinkbox #System1 #System1Research

27

5 Comments

How can advertising drive sustainability in your business? Find out in our new blog by Matt Bourn from Ad Net Zero. 👉

4