Brian Jacobs’ Post

Quoting the late, great Erwin Ephron: "The media plan must start by answering the question – how do we reach as many people as we need to reach, in order to achieve the goal?” File under 'The Lost Art of Media Planning'. Article by Jenni Romaniuk

The worst thing about media is the word. “Media.” So says Cobus Heyl, co-founder of Media Makers Meet - Mx3 Meet (Mx3). Much of the current narrative surrounding the industry focuses on its challenges, such as declining trust, job cuts and the struggle of traditional media brands to increase ailing revenues, he says. "Maligned and mistrusted, yet bigger and broader than one all-encompassing term, there’s room for growth in all sectors of the industry." #media #mediabrands #creatoreconomy #digitalmedia #newsmedia #themediayearbook2024

Congratulations to the winners of Best Local Website! Sponsored by Newspack, this award recognizes the best all-around local media websites. Large media companies (more than 15 media brands such as TV stations or newspapers) 1st Place - Richmond Times-Dispatch - richmond.com Judge's comments: This is an organization that is truly leveraging ominchannel customer engagement and creating relevance and impact in through platforms that are reaching audiences everywhere they are. It's incredibly impressive to see how The Times-Dispatch dived in head first to create a studio with the tech and talent capabilities to compete with broadcast outlets anywhere. This is a modela and an organization to follow. 2nd Place - Cox Media Group - WSB-TV www.wsbtv.com Small-medium companies (15 or fewer media brands such as TV stations or newspapers) 1st Place - PublicSource - https://lnkd.in/gEPP9S2k Judge's comments: A refreshing entry focused not only on the growth metrics (time on site, number of pageviews and revenue), but on partnership and collaboration in storytelling and community impact, which is what local journalism is all about. I particularly loved reading that Public Source holds a core value of "collaboration for the common good,"and that they demonstrated significant partnerships in the last year. This is the model that wins at the end of the day. 2nd Place- Georges Media Group (NOLA.com) https://www.nola.com/ 3rd Place - The Dallas Weekly dallasweekly.com

Comscore is proud to partner with the Local Media Consortium (LMC) to help deliver the new NewsPassID Ad Network solutions to streamline local news advertising buys.   The NewsPassID’s methodology captioned NPID Contextual, is powered by Comscore and provides the most direct route from advertiser to publisher. Read the announcement here: https://lnkd.in/eG63Wp3J   Find the blog post about the initiative from Scott Cunningham, entitled Era of Transparency: NewsPassID Solutions for Advertisers and Journalism here: https://lnkd.in/eZQ8pPsq The initiative yields a powerful way for brands and advertisers to direct their ad dollars to support responsible journalism. Our work together builds on the Comscore Halo Initiative, affirming our commitment to responsible media and offering research, insights, and tools to encourage brands and advertisers to advertise with responsible publishers to support news and journalism. Read more about the Halo Initiative here: https://lnkd.in/ex523zsW

The media landscape is constantly changing. Hear from three of our media experts who share the trends we’re tracking and how they affect our communities: https://lnkd.in/gYkNGUpC

Media Fact 315 WARC #GEISTEreport2025 suggests the constant stream of negative #news is driving global citizens towards more upbeat content that is less emotionally distressing. There are critical implications for #advertising concepts and #media placement.

Attention all you amazing Media Buyers, Planners and Media leaders please take a read.Terrific piece by Scott Stewart in North America's fifth largest newspaper. 'Now is the time for our industry to reflect on the positive impact we can make by better supporting local media'. ..'A healthy democracy and society is not possible without healthy local media'....'This is in the public interest, and in the end, it's in the interest of advertisers, too.' https://lnkd.in/gwzq65yY

ICYMI: Adding out-of-home to a media plan boosts effectiveness of other media 17-40% (EMC Outdoor): by Christie Massey. How cost-effective is Out of Home media? It’s an important question for marketers as they build their media plans and have to justify their choices. It’s a fair question and one we’ve heard before. We know how you feel. Advertisers can feel nervous not knowing the intricacies of a media plan. They […] #DOOH #digitalbillboards #digitalsignage

📣 Attention all Media Planners and Media Buyers... Download WFA's Diversity in Media Planning & Buying Guide today! Just as important as the messages we put out, is where they show up. The report includes advice on: 💡 Inclusive audience planning; 💡 Supporting diverse voices; 💡 Balancing brand safety; 💡 Measuring success. 🔗 Link to download: https://lnkd.in/eHPZrHJd At Conscious Advertising Network, it is our belief that democracy, public health, the climate, and more are under threat from a pandemic of disinformation and misinformation funded by advertising. Read our Mis/Disinformation manifesto: https://lnkd.in/eX6iKy2E Want to learn how to avoid dis/misinformation and promote quality journalism from diverse, credible sources? Contact [email protected] to find out more about our free membership. #ConsciousAdvertising #MediaPlanning #MediaBuying #ResponsibleAdvertising #BrandSafety #Disinformation #DEI #TogetherWeCan

If you read on thing today, read this by Faris Yakob the choice of media channel impacts perceptions of the brand. Media Planning and Creative Development need to be in harmony