VP Multi-Sensory Brand Solutions | Audio Creative & Sonic Strategy | Webbys & Anthem Awards Judge | Co-Founder of Studio Resonate
It just doesn’t feel like Christmas, without the MUSIC. 🎶 Whether it’s Coca-Cola’s iconic “click” or the singing oven gloves in Morrisons' ad, sound is what truly brings the festive season to life. Paul Reynolds’ latest article on Campaign UK dives deep into how music shapes our Christmas experience—and how brands can use sound to create lasting memories. 🎄 In a crowded market, it's not just about using a festive track. The most successful brands leverage their unique sonic identity to stand out and keep their brand front of mind. 🎧 Did you know that brands who strategically use music are 50% more likely to be the preferred choice in their category? Or that sonic cues make brand assets 8.5x more effective than those borrowed from wider culture, like celebrity endorsements? But it doesn’t stop there — when brands use consistent, distinctive sound—whether in an ad or across multiple platforms—they’re not just creating a moment; they’re creating lasting connections. It’s those subtle cues that stick with consumers and refresh mental networks, ensuring that when the season’s over, your brand is still top of mind. This holiday season, it’s time for brands to think beyond the usual jingles. It’s about creating a sound that sticks with your audience long after the holidays are over. Check out Paul’s article for a deep dive on how music makes a brand unforgettable! Link in comments. #SonicBranding #ChristmasVibes #BrandIdentity #AudioBanding #musiclicensing #xmasspirit #ChristmasAdvertising #XmasAds
VP Multi-Sensory Brand Solutions | Audio Creative & Sonic Strategy | Webbys & Anthem Awards Judge | Co-Founder of Studio Resonate
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