Pete Boyle

📣SMEs, don't miss this. It means at the very least the "purchase" pixel event will go away. I wouldn't be surprised if it was all events "off Meta", so you may only see click through rates. Who will this affect? More than you realise. For instance: ~ if you're a lifestyle or business coach who markets to a particular gender. "Business tips for Mompreneurs" etc. ~ if you're a health/wellness brand of any kind. ~ if you run lead generation for your accounting firm, mortgage broker, budgeting app. ~ if you run ecommerce to any product and say you're approved for the customer to use their NDIS funds to pay for the product or service. As the email mentions, it'll vary by region. It's Meta's usual form to roll things out, change them often, and leave businesses to scramble for a fix. If you're worried about how to advertise with less data, here's a strategy you can test: ~ create a bunch of videos: "how to", a founder story, customer experiences, tips, lifestyle. ~ run those at top of funnel ~ in your retargeting, use "video views" and retarget people who showed enough interest to watch a good percentage of your videos. * you can also create platform-specific codes so that if people use that code, it's likely they found you there (not a watertight solution, but it can help). * post-purchase surveys can help, but again, they're not watertight. People make shit up. They'll say they found you "on google" when it was a FB ad, because they feel like they're just on the internet ;) I'll watch to see how this impacts UTM tags, so we have a better idea of whether it's just pixel events or more that will go away.

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I promised Lee Anderson a list of things we did to get incredibly high google rankings👇 1 - General good practice. Proper page headers and tags, fast loading & mobile freindly 2 - Write the pages as if you were explaining things to your mate in the pub, you will know far more than you think about your area of expertise, explain it in basic terms, split it into sections and pages, make them informative, not too long and link them, you want the reader to click another page. Update your site often 3 - Google reviews, as many as possible as regular as possible and keep them coming constantly 4 - Social Media, post loads of content daily on the channels you like and link to your website, it can only be good google sees you are alive every day. Facebook ads are a cheap way to throw quick eyes on your page which might help 5 - Backlinks - get any customers or suppliers who agree to do small write ups with links to your website on there website I am sure there is loads more things and a lot of this is speculaction but it’s the main things we did and now we get shed loads of organic visitors every day. It’s really hard intense work to actually do you have to be incredibly focussed and committed if you can’t then you best get a 3rd party to help but remember they can’t do point 2 which is the main one This is the kind of info I wrote up there are quite a few pages though all covering different things

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Having reserve email accounts & ESP diversification will be a MUST moving forward. You could be doing absolutely everything “correct” in terms of deliverability But still have accounts get nuked out of nowhere with no understanding of why. Having accounts across different ESPs and in reserve in case of a rainy day will solve both a throttle in volume (from setting up new accounts from scratch + warm up) And can help you identify which providers are under/outperforming others. Deliverability tests are just as important as copy split-tests now.

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Say hello to THE subscription to end all subscriptions 🫡 No contracts, no hidden fees, no meetings, no back and forth between agencies, no bs - just results ✅ Simply subscribe once to get access to unlimited designs, ugc content, web development, and more 🚀 Design subscriptions are great (until you start scaling). What if you need more ugc content, paid ads, or a fresh website? Then you’re forced to work with multiple agencies… Communicate back and forth between them… Hold them accountable… It’s a mess to say the least 🫣 Want to scale your brand, without the headaches? Subscribe to growth👇 ctrlmediamiami.com Would love to get your feedback! #agency #designsubscription #websitedesign #figma #framer #webflow #subscriptionagency

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How growth gurus think youre going react after sending you their 600 page white paper on how to DM the ‘pERFect OfFEr’

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#1 reason a client choose your agency over another one? Specialisation. Why would a Funeral Parlour owner hire a 'generic' agency that does everything for everyone... When they could hire a specialised Funeral Parlour marketing agency with tonnes of relevant case studies. The internet is too big to be generic in 2025. Niche down.

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I know very few happy agency owners 😢 I know lots of happy software founders 😁 Here's why... ✅ No big team ✅ Better cashflow ✅ No client hamster wheel ✅ Building a sellable asset And yet, most content is about “How to start an agency” More people should look into software.

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Is it harder to sell now than ever before? There is far more competition today, You can’t simply make a website and get customers, And the “guarantees” given out there seem too good to be true (and too big to match!)... BUT → Authenticity is still rare → Credibility is scarce → Buyers are sceptical of people over-promising → People are hungry for a better experience → More ways to reach your ideal clients than ever Flashy doesn’t work anymore in 2024! Embrace: ✅ Authenticity ✅ Authority ✅ Relationships To sell more than ever before.

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Klaviyo attribution screenshots are bullsh*it. You will never see me post one on this platform. They provide zero context. It also provides no insight into how you're solving real business problems. Recently, I have had a client whose biggest business challenge was scaling their acquisition. They were reliant on their existing customer base too much. Positives: they have a great product. Cons: they were in danger of churn outpacing growth. Although I am not a paid social agency. I still believed I could provide value in helping them solve this challenge. Here is what we did: --- Step 1: Review Mining On Bestsellers I did a review mining exercise on their bestselling products. I used a document I got from Louis Grenier that was recommended by Josh Tay This document helped us: - Identify what customers love about the products - Extract what they hate about it - Find the customer's “jobs to be done” This allowed us to get a real understanding of the bestselling products. What copy could be used in ads. What are the real customer pain points. And what they are trying to solve. All amazing data to use in your creative. --- Step 2: Customer vs Prospect Survey We created two different surveys. A survey targeting customers. And a survey that went out to prospects. Both had different goals but would help us in understanding the customer journey. In the customer survey, we wanted to understand the real pain points. And what are customers trying to achieve with their purchase. In the prospect survey, we just wanted to understand where the friction was. Why have they never purchased? What is stopping us from getting product in hands. --- All of this data was then shared with the brand. And guess what? In the last few weeks, they have had a breakthrough in their strategy. The problem hasn't been solved yet. But we're making progress. So put down your fancy Klaviyo screenshots. And start solving real business problems.

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New to writing adverts? Use the PAS framework Problem - Agitate - Solution. 1) Address a main problem your prospects have 2) Agitate it with a short statement 3) Present your CTA as the ideal solution It's tried and tested, no need to reinvent the wheel.

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As I mentioned last week, Bluesky is seeing a major surge as X users unhappy with the platform’s latest policy decisions make the move to Bluesky which has grown to more than 16 million users. That said, Threads is still vastly more popular than Bluesky, with roughly 275m monthly active users... If you’re making the switch — or at least wanting to see if the grass is greener (or bluer) on the other side — TechCrunch has put together a guide on how to get started> https://lnkd.in/erfN98SE #TechCrunch #Bluesky #SMM

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Currently building 80 links a month for clients. Q3/Q4 we’re going to scale this up and up. We won’t compromise quality. I will continue to appoint the best link builders in the SaaS space and hire the best consultants. A big focus will be on product differentiation. How are you currently measuring link building success and what other elements of an SEO strategy do you need the most help with? Have a good weekend people 😊

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Here's how we increased ARPU by 17.6% with a single A/B test ⚡️ And I'm allowing you to steal this idea... Over the past few years, we've run hundreds of tests for top D2C brands. One thing that consistently surprises us? How small changes can lead to massive results. This test was no exception. 𝗧𝗵𝗲 𝗧𝗲𝘀𝘁: We added a "Complete the Look" section on the Product Detail Page (PDP), highlighted it in the image slider, and removed cross-sells from the cart drawer. 𝗧𝗵𝗲 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: - Control: €10.33 ARPU - Variant: €12.14 ARPU - Uplift: +17.6% 🚀 𝗪𝗵𝘆 𝗶𝘁 𝘄𝗼𝗿𝗸𝗲𝗱: 1. Gestalt Principle: Users see the whole outfit, not just individual items 2. Reduced Cognitive Load: Curated choices make decisions easier 3. Tunneling Effect: Removing cart drawer cross-sells focused users on checkout 4. Endowment Effect: Users felt a sense of achievement curating their style 𝗞𝗲𝘆 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀: - Visual cues matter: Customers respond to integrated shopping experiences - Guide, don't overwhelm: Targeted prompts beat diverse options - Timing is crucial: Offer complementary items before checkout, not during But here's the thing: This is just ONE of 75 tests we've run that have generated over €10,227,272.14 in additional revenue for our clients. And we've compiled ALL of them into a single Figma file. 𝗧𝗵𝗶𝘀 𝗙𝗶𝗴𝗺𝗮 𝗙𝗶𝗹𝗲 𝗰𝗼𝗻𝘁𝗮𝗶𝗻𝘀: • Fully designed Desktop + Mobile Prototypes • Exact Revenue & Conversion Rate Uplifts • Statistical Parameters we used • Detailed Hypotheses behind the tests • Learnings, Insights & Follow-Up Ideas It's like a treasure trove of CRO insights, waiting to be unlocked. 𝗜𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 "𝗖𝗼𝗺𝗽𝗹𝗲𝘁𝗲 𝘁𝗵𝗲 𝗟𝗼𝗼𝗸" 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗖𝗥𝗢 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆: 1. Like this post 2. Comment "Sharing is caring" or "Results Please" And I'll send them to you ✨ (RT for priority access) P.S. Remember, what works for one brand may not work for another. But with 75 tests to choose from, you're bound to find inspiration

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READ THIS POST IF YOU HAVE A LEAD LIST OF 500 OR MORE This will only take a minute... Long story short – A few weeks ago we sent out two text messages to a list of 512 people and booked 52 sales calls. Sounds unbelievable right? #proof and I’ll send over the exact messages plus a short video with proof. Fast forward to last week... ...we released these two text messages to the public and so far we’ve had over 200 people raise their hands to get these. But this post isn't for the freebie seekers... It's for business owners who want to skyrocket their revenue this month. CALLING ALL ACTION TAKERS! Who want an opportunity to tap into all the proven extraction campaigns that we've used over the past three years to generate over 5 milli online. How? Wednesday evening we'll be hosting a live 2-hour intensive on Zoom where we will showcase our entire strategy. Everything we do to prepare our extraction campaign for launch How we formulate an irresistible special offer your prospect can't resist How we craft the copy How we manage the lead flow How we segment for maximum delivery Every single ninja trick we use to squeeze the most out of every campaign. We have clients that have spent over 10k for us to build these campaigns... ...and for the first time, we're opening up a chance to lock arms over a 2 hour live interactive Zoom call for an insanely low price of JUST $97. We've never done anything like this and may never again... #info below and I'll send over the details. Limited enrollment. #info now to reserve your seat. Let's crush this week, JP

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THIS JUST HAPPENED ON A CALL TODAY 🫠 GA4 was showing 17k in income BUT Stripe was showing 5k for that same period...this is a founders nightmare Tracking sucks - no one likes it But it's super important Before you begin launching any new campaigns or hiring a new Head of Growth make sure your tracking is working fine It's super easy to do it - simply use a tool like TripleWhale, PolarAnalystics or Cometly (there are tonnes of others too). Get your data right before spending a cent on ads Because if your tracking is not right then it doesn't matter if you have the best agency in the world working for you You're fishing in the dark...and your business won't grow properly (But seriously how can you run a business without knowing your metrics)

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Most podcasters think they want more downloads. Podcast gurus are happy to help. Why? Cuz it's an easy 'fix' for them to monetise. So what if I told you they're not actually helping?... Take two podcasts side-by-side and have a think about which one you think is getting better results: 1. "Podcast A" getting 1000 downloads per episode. 2. "Podcast B" getting 200 downloads per episode. Which one is showing the best signs of progress? Impossible to tell based on that data, right? So let's add some more data to the story here. "Podcast A" is getting help from a podcast guru. They started off with 200 downloads per episode but now the guru's buying them in bot downloads from a click farm. "Podcast B" is working with a consultant and although on the surface they're only getting the same number of listeners as where "Podcast A" seemingly started from, they've come from only 30 downloads per episode recently. Which one is showing the best signs of progress? Wait. Let's add another layer to this. Podcast A's host has just learned that their podcast's main source of listening platform is Spotify with 80% share of listening. So they've logged into their dashboard to see the in-platform data. They spot that their engagement percentage average is 22%. Podcast B's host has learned the same, but Spotify actually accounts for 95% share of listening to their show. So they've logged into their dashboard to see the in-platform data. They spot that their engagement percentage average is 92%. Leave "Podcast A" or "Podcast B" in the comments to let me know which of the two podcasts you'd be most proud of. Hint: Podcasters *think* they want more downloads, but what they *actually* want is better conversions from the ones they're already getting. Without that, you're not going to see any kind of real growth, regardless of what some podcast growth guru will try to tell you. And if you're struggling with this, it's time to book in for an audit. DM me or leave a comment if you need the link! (Pic: Is of a podcast episode in Spotify showing listeners continuing to listen for 80% of the published episode on average, with 20% listening all the way through)

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Lydia, as the founder of a SaaS company, I'm struggling to attract new businesses and generate leads. Do you think using Facebook ads will help? SALES= GOOD TARGETING + GOOD MESSAGING + RIGHT MEDIA Let's break this down: 1. Good targeting - Define your ideal prospect profile. Who do you want to reach out to? What kind of businesses do you want to work with? 2. Good messaging - This is where effective copywriting comes in! What message does your ideal prospect need to hear to be compelled to respond? 3. Right media - Why do you think FB ads will be the solution you need? Facebook is just one of many media channels for delivering your marketing message. Consider where your ideal prospects spend their time. That's where you should invest your money. Once you've clearly established all three components: Start with a small-scale testing method to validate your research before making significant investments. This approach has been proven effective in every business I've consulted for. Good luck!

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Utilisation is useful. Important even. But what is vital is your recovery rate. If your client utilisation is 70% but you only recover 70% then your effective utilisation is 70% x 70% = 49%. Which changes the picture dramatically. Understanding the handbrakes on your agency is vital. Underestimating, overservicing and scope creep. These are your enemies.

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9/10 conversations with SME founders need to be translated “We’re good. Clients keep coming in from referrals, income is steady and my team is rocking a solid routine” - means 👇 - plateaued income. - referrals as the only client lifeline. - KPIs stuck on “Make 100 calls/emails a day” mode without realizing they’re stuck in a rigged game. A game designed to keep them busy, but never ahead. Real sustainable growth doesn’t come from more effort.  But from a shift in HOW you connect with your audience. From using content to do the heavy lifting for you. When your content reflects your values, experience and unique solutions, is when you start attracting enquiries, instead of blindly chasing them. Because smart content clearly says: - WHO you serve - WHY they should work with you - HOW you’re gonna solve their problems. Pulling in the right people, the ones who are ready, serious, and aligned with what you offer. - No more “just checking in” emails. - No more exhausting follow-ups to lukewarm leads. - No more wasting time on people who aren’t even sure what they need. Instead, your team spends their energy on what matters - converting warm, qualified prospects. The ones who already know who you are and WHY they need you. That’s where growth really comes from. Content is scalable. 100 calls aren’t. So the real question is 👇 Are you still stuck chasing, or is it time to let content do the chasing for you? *** Hi I'm Stella Šakić Don't be like Suzanne Give smart content a decent try.

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