Neal Veglio’s Post

Most podcasts fail because podcasters focus on too many of the wrong things! I'm going to tell you exactly how you'll avoid being one of them if you have a podcast out in the world. Putting 'chart' rankings aside for the moment because we've drilled the gamification nonsense around that one to death on here... (sorry, Dodge) And the less said about the ridiculously delusional 'top 1% podcast' claimants, the better... (enjoy the pic, perps!) If you're guilty of looking at your podcast stats with a massive upside down smile and thinking what you're doing is a waste of time, you're wrong. It's understandable, but you're wrong. You've been fed a line of crap by podcast gurus who are attempting to monetise a pain point that doesn't exist. You're probably benchmarking your 'success' on the number you see against each episode, particularly the latest ones. That's what everyone does, and it's the wrong thing to look at when it comes to your mindset of 'now'. That number will only ever tell you what episodes are being played by your current regular listeners which is less exciting for your brain. It shouldn't be. You should be delighted, because it means you've earned a loyal audience who are sticking with you for most of your episodes. But they're listeners you've already earned. And therefore it's far a less exciting number to study. Particularly if your average listener number per week is around 80 and you look at your latest episode and it seems to top out at around 80. So what's the answer? Stop looking at the individual episode download numbers. A great number to measure is the 30 day overall number. This will be much higher, and is a much better indication of your podcast's overall performance. It also factors in new listeners going back to older episodes which - out of sight out of mind - you're probably not measuring all that closely. And let's face it, not every listener is going to love every episode. Also, life happens for your listeners, so your episode numbers are loaded with too much bias and circumstance to be a valid indication of your progress. Better still, focus on these things instead of your download numbers, because they'll give you a better signal on your success or otherwise: 🎧Your listener retention data across the episodes in Apple Podcasts connect and Spotify 🎧Any engagement you're getting through the podcast from listeners 🎧Your email list for the show (you DO have one, right?) growing 🎧Your podcast's website (you DO have one, right?) growing 🎧(If you're a brand) your enquiries tracking in from the podcast 🎧New, valuable connections you're making because of the podcast 🎧Exciting opportunities you wouldn't have had without the podcast Download numbers 🔢 are the last thing you should be worrying about when it comes to measuring your success. And I'll happily die on that hill. #podcastmarketing

My Top Tips to Boost Your Podcast's Reach! Hey there! Are you a podcaster looking to attract more listeners? I've got some awesome tips to share with you. First up, make sure your podcast is available on major platforms like YouTube, Spotify, and Apple Podcasts. This increases exposure and helps new listeners discover your show. In 2023, podcast listeners skyrocketed to 464 million worldwide. This shows that if your podcast ranks high on platforms like YouTube, Spotify, or Apple Podcasts, it can bring you tons of traffic, downloads, and brand recognition. To help you elevate your podcast audience, here are 14 powerful SEO strategies: 1: Distribute across key platforms like YouTube, Spotify, and Apple Podcasts. 2: Find your voice by selecting ideal, audience-focused topics. 3: Craft high-quality, authoritative content that truly resonates. 4: Invite engaging, relevant guests to broaden your reach. 5: Create an enticing trailer to hook new listeners. 6: Optimize metadata like titles, descriptions, and categories. 7: Include transcripts to improve accessibility and SEO. 8: Optimize your RSS feed for easy subscription. 9: Highlight interesting moments to pique curiosity. 10: Leverage Google Podcasts Manager for insights and indexing. 11: Promote on social media and engage with your audience. 12: Repurpose episodes into blog posts, videos, and more. 13: Build credibility with strategic backlinks. 14: Boost website speed and responsiveness for better UX. These strategies have the power to take your podcast to new heights. Let me know if you need any other tips – I'm always happy to help fellow podcasters succeed!

Podcasting is a $25 billion industry, and top podcasts have a lot in common — from length to number of episodes to cover art. Now a new study by software company Podcastle pinpoints these similarities to help new and seasoned podcasters have a better shot at producing a successful show. The U.S.-focused study used the Apple Podcasts charts to find the top podcasts and then studied a week's worth of data, starting April 15. Podcastle also surveyed 1,000 podcast listeners to add to the findings. https://lnkd.in/e2uUniuz

"How long should my podcast be?" This is such a common question I get from new podcasters. "Is X too long?" "Is X too short?" I think James Cridland put it best: "A podcast should be as long as it needs to be: but not a second longer." This is why when it comes to editing, I try to evaluate each sentence's value. When clients trust me to deliver efficient, engaging podcast episodes, my goal is to remove anything that doesn't add value. After editing, I should be able to defend every remaining sentence's place in the episode. Sometimes, this means a 60 minute recording ends up being 35 minutes. Sometimes it ends up being 59 minutes. If your content is engaging throughout, most of your listeners won't care how long it is. (Unless you are recording 3 hour episodes) Here's a link to the referenced Podnews article on the subject: https://lnkd.in/eueWSC53 #podcast #podcasttips #podcasters #podcastingforbusiness

How one of my clients tripled his podcast views in 2 months. Two months ago, I started helping Jamie Stewart with his podcast. At the time, he was only uploading to Spotify and Apple Podcasts, and was, in his own words, "just winging it", averaging 9 plays per day. --- ⚡️ --- Now, growing a brand podcast is a long-term race. It can take 3-6-9 months before you reach consistent three-figure plays per episode. However, if your podcast is only audio, you can quickly double or triple your views by uploading to YouTube alone. So that's what we did: ↳ Created a YouTube channel ↳ Designed all the artwork and set it up ↳ Started creating eye-catching thumbnails ↳ Optimized the titles to grab more attention ↳ Uploaded every new episode to YouTube as well Two months later, YouTube views are 3x compared to Spotify (that's 102 vs 327 if you check the video below.) YouTube is generating 26 reproductions per day, on average. That’s 3x more exposure for your brand and business. And we did no ads at all! It’s just the magic of YouTube’s algorithm, which Spotify and Apple Podcasts sadly don’t have. Imagine how we'll go from here. --- ⚡️ --- By the way, the views in the video below are only for his podcast episodes. I didn’t mention that the shorts we’re making have accumulated over 2,400 views. This also brings more awareness to your podcast and business. It's time to get on the YT train. Questions? --- Hola 👋 I'm Dennis. I help business owners unlock their video podcast potential in 12 weeks or less. If you enjoyed this post, follow along and stop winging it.

Podcasts aren’t TikToks—stop comparing your downloads to YouTube views or Instagram likes. 🎙️ Podcasting is long-form content. How does you pod stack up? The first 7 days are the gold standard for measuring podcast downloads, and here’s why: ☑️ Engagement Trends: Loyal listeners download episodes right away, making the first week a snapshot of your core audience. ☑️ Industry Standard: Hosting platforms like Buzzsprout and Libsyn use this timeframe for consistent reporting. ☑️ Algorithm Love: Early downloads can boost visibility on directories like Apple Podcasts and Spotify. ☑️ Promo Power: It reflects the impact of your launch efforts (social posts, emails, etc.). ☑️ Balanced Insight: 7 days gives a clear picture without being too short or too diluted. So, how do the benchmarks look? If your podcast has this # of downloads, you can expect to fall under this % window (e.g. more than X downloads, you’re in the top X% of podcasts.) 🎙️ Top 50%: 28+ downloads (per episode, first 7 days) 🎙️ Top 25%: 110+ downloads (per episode, first 7 days) 🎙️ Top 10%: 465+ downloads (per episode, first 7 days) 🎙️ Top 5%: 1,089+ downloads (per episode, first 7 days) 🎙️ Top 1%: 4,709+ downloads (per episode, first 7 days) Remember, while the first 7 days are key, long-term downloads matter, too. Happy podcasting!

It’s early days for podcasts. There are something like 600 million blogs on the web and only 3 million podcasts. And yet I still get people (prospects, clients, etc.) who ask me, “eh, I dunno. Does there need to be another podcast in my space?” Then, they’ll go and write another keyword-driven blog post. (Not to make this about blogging vs. podcasting. Both work.) But you need a unique premise and a commitment to developing fresh angles. “Does there need to be another podcast?” Well, if it’s like every other show, then probably not. You need a unique premise to differentiate. Most do not. That, in my opinion, is why people feel podcasts are over saturated. They see too much of the same thing. There’s a difference between too much and too much of the same thing. Podcasts are still massively under leveraged. One 45-minute conversation can turn into: ✅ 2-3 blog posts ✅ 6-12 social posts/threads ✅ 1 newsletter edition curating insights from the aforementioned blog/social posts It doesn’t even matter if one person listens to your podcast. The raw material a podcast provides every other medium you invest in can drive ROI across your entire content strategy. There’s not too much when you make yours much different. It’s early days. Now is the perfect time to start.

Is Your Podcast Delivery Stuck in "Pending"? Ever order something on Amazon and watch the delivery date slip further and further back? That's exactly how listeners feel when your podcast episodes are MIA. Consistency is king (or queen) in podcasting. Let your listeners down too frequently, and they'll hit "unsubscribe" faster than you can say "download." But guess what? Consistent podcasting isn't just good for listener loyalty – it's essential for attracting advertisers too! https://lnkd.in/dGJ5QAqk #podcast #podcasting #audio #video #contentstrategy #startapodcast #podcasting #podcastlife #monetization #podcastadvertising #podcastads #podcastproduction #diy #podcasttips #contentcreation #podcastmarketing #podcastgrowth #audience #network #launchpodcast #advertisingagency #paidadvertising

Success isn't often about the resources we have, but about how we leverage them. The podcasting landscape is a shining example of this principle. With over 3 million podcasts and 504 million listeners worldwide, this medium has become a powerful tool for storytelling and knowledge sharing. Did you know that the average American listens to about 9 podcast episodes each week? This shows the incredible engagement and potential for connection and inspiration. Podcasting is thriving, with a market poised to reach $130 billion by 2030. This growth is not just a statistic; it reflects people's desire for diverse narratives and authentic voices. Whether you’re commuting, doing chores, or working out, podcasts have become our companions, enhancing our daily routines. Let’s celebrate this vibrant community! Have you listened to an inspiring podcast episode lately? Share your stories and recommendations below—I’m excited to hear what’s inspiring you! https://lnkd.in/d-2z-D_M

Why Most Podcasts Fail – And How Yours Can Succeed Here’s why most podcasts fail... (Wait for the Pro Tip in the End) 1) Lack of Consistency:   - Most podcasters start strong but lose steam. Consistency builds trust and audience loyalty. Post regularly, without fail. 2) Poor Audio Quality:   - If your audio is bad, people won’t stick around. Invest in a good microphone. Clear, crisp sound is non-negotiable. 3) No Unique Angle:   - Thousands of podcasts out there. What makes yours different? Find your niche and own it. Be the go-to voice in your field. 4) Weak Content:   - Content is king. Prepare well, research deeply, and deliver value every single episode. Make every minute worth your listener’s time. 5) Neglecting Video Editing:   - Video is powerful. Many fail to leverage it. Record your podcast sessions and edit them into engaging videos. Use cuts, transitions, and visuals to keep viewers hooked. Good editing can turn a simple recording into a dynamic experience. 6) Poor Promotion:  - You can have the best podcast, but if no one knows about it, it’s pointless. Promote your podcast on social media, email lists, and relevant platforms. Collaborate with other podcasters and influencers in your niche. 7) Ignoring Feedback:   - Listen to your audience. Their feedback is gold. It helps you improve and cater to their needs. Pro Tip: If you are confident that your content is killer then a well-edited video version of your podcast can reach a broader audience. Platforms like YouTube can expose your content to millions. Learn basic editing skills or hire a professional. It’s an investment that pays off. Need help getting your podcast to the next level? Book a Call with me ➡ https://lnkd.in/d9HtVpCN