Jo McKee’s Post

Here’s how Meta Ads Can Skyrocket Your Shopify Sales! Struggling to break through the noise and reach real customers? Meta Ads has you covered! Here's why it's the ultimate sales booster for Shopify stores 👇 Targeted Marketing: Meta lets you pinpoint YOUR ideal customer - down to age, interests, and even buying habits! 🎯 Massive Reach: Meta boasts a HUGE audience across Facebook, Instagram, Messenger, and WhatsApp. That's BILLIONS of potential customers for your brand! Brand Awareness: Meta Ads aren't just about sales - they build brand recognition too! The more people see your name, the more they trust you.   Multiple Ad Formats: Go beyond boring text with eye-catching images, videos, and interactive formats! Measurable Results: Data is king! With Meta Ads, you can see EXACTLY what's working and what's not. Fine-tune your campaigns on the fly, optimize for maximum sales, and watch your profits soar! 📊 Retargeting: Someone checked out your amazing products but didn't convert yet? No worries! Meta Ads lets you bring them back with a gentle nudge, reminding them why they can't live without your awesomeness! ️ Ready to unleash the sales power of Meta Ads? Let's chat and take your Shopify store to the next level! 📈 https://lnkd.in/dtihtGvU

🔸 For a 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿 , 🔻 A person must be aware of the "𝗦𝗢𝗖𝗜𝗔𝗟 𝗠𝗘𝗗𝗜𝗔 𝗖𝗔𝗠𝗣𝗔𝗜𝗚𝗡 𝗢𝗕𝗝𝗘𝗖𝗧𝗜𝗩𝗘𝗦"... 🔻 There are certain types of objectives that needs to be followed under the campaign objectives mainly :- • 𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 - It shows your ads to people who are mostly likely to remembered through by reach, video views, brand awareness... • 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 - It gets more message purchases through video views, post engagement, page likes or event responses. • 𝗧𝗿𝗮𝗳𝗳𝗶𝗰 - It sends people to destination such as website and applications by link clicks, landing page views, messenger and calls... • 𝗔𝗽𝗽 𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻 - It finds the people to install your apps and continue to using by app events like that.. • 𝗦𝗮𝗹𝗲𝘀 - It finds the people who are likely to purchase your products or services through conversion, catalogue sales.. • 𝗟𝗲𝗮𝗱𝘀 - It collects leads for your business or brands as Instant forms, conversions, messenger and calls... #SocialMediaMarketing #Campaigns #DigitalMarketing #SMM #Meta #Facebook #Fbcampaigns #SMMObjectives #Objectives #Linkedinpost #Memepost #Memes

Some of our clients are spending $100,000/day on Meta. The biggest differentiator I see with big spenders is their ability to set up their funnel through CREATIVE. They understand their audience has different intent at different stages and they're able to speak to each customer effectively. Here's how different awareness levels relate to your acquisition funnel 👇 → Unaware: This is of course TOFU. Customer is not aware of their problem and is not actively seeking any solution. → Problem Aware: Also at the TOFU stage. The customer is aware of a problem or need they have, but they are not aware of any specific solutions that could address it. → Solution Aware: This level can be considered as transitioning from TOFU to MOFU. The customer knows there are solutions to their problem but may not be aware of the specific benefits of a particular product. → Product Aware: More solid in the MOFU stage, the customer is AWARE of the product but is not convinced that its superior over other options. → Most Aware: At the BOFU stage, the customer is highly aware of the product, its benefits, and how it compares to other options. They might be ready to make a purchase decision but didn't convert yet. -- It's crucial that your distribute your ads across EACH awareness level. As a rule of thumb - the colder the audience, the harder it is to crack it. However that's what brings the most scale. So 60-70% of your pipeline should be targeting TOFU. -- Hope you enjoyed this post. If you did, like, comment and re-post ♻️

In this video, you will learn about Different Meta campaign objectives. It is crucial that you tell Meta what you want and most likely Meta will give you that. If you ask for wrong thing, in other words, if you setup wrong objective your campaign will most probably be unsuccessful. Below are the objective. The last one is what you should use if you have a website. "Meta add objective" 👉 Brand awareness this objective gets the maximum a number of eyes on your business, depending on your ad spend. 👉 Engagement this objective let's Meta shows your ads to people who are likely to comment, share or like your post . 👉 Traffic under this objective, you can either decide whether you want landing page views or link clicks. this is the best objective to choose when you won’t visit your website. 👉 Lead generation this ad object is great to collect email. but for it to be highly converting you need to write a very good and clean copy. 👉 Video views A video campaign is the best to make sales. it quickly builds trust and sends people into your funnel. a good video that makes sales should have your face in it and be short and straight to the point. 👉 App installs: This objective should be use when you want people to install an app. 👉 Lead & sales objectives: There are conversion objective. For website conversion, these are the objectives we should use. If you are ecommerce business , use sales, and if your are generating leads, use lead objective. Again, it is crucial to set up with the right objective to be successful on Meta. Write in the comment what campaign objective you use and why. Follow to learn more on Meta ads. #business #businessadvertising #marketing #metamarketing #facebookmarketing #metaads #businessowner #digitalmarketing #adsmanager #adcampaigns

if you are a Shopify merchant and are impacted ( still ) by your Instagram and Facebook Shopify CAPI application, go ahead and install Blotout and it's free for a week until signals are restored. before you do; try this. 1. Go to Insta and Facebook 2. Go to Settings 3. Go to Share Data 4. Go to Toggle and turn OFF -> Save 5. Open again turn ON -> Save; wait for 5 mins 6. Go to your pixel -> choose PageView -> View Details -> Sampled Events 7. If you see Conversions API - you are set! Install: https://lnkd.in/gSZ7ekJA ONLY if above doesn't work It's on us - in it together! Instructions 1. Go to the app link 2. Go through setup [ needs DNS and App Admin access ] 3. Install Meta [ no code ] -- use main pixel + add account ID 4. Turn on Meta Browser Pixel 5. Go to Insta & Facebook app 6. Go to Settings -> Share Data -> Click Change -> Toggle off -> Save You do not needs tag or dev or help. Just click and go. How to switch back out to Meta C-API G 1. Turn on Meta C-API G (Go to Insta app -> Settings -> Share Data -> ON) 2. Delete Meta Channel 3. Make sure pixel is doing its thing, Uninstall app Have a great weekend - let's help #meta and #shopify get there. They have made it available for free for so long and created so much value!! cc team Blotout #shopify #capi #outage

I've heard some WILD takes from meta marketing pros. Some of which I've spent ages arguing with over the phone. Here's some of my "favourite" tips I've heard from these marketing pros - 1. "Run a brand awareness campaign and retarget these people for sales" Just a repackaged variant of running a traffic campaign and pray retargeting makes a positive return. Awareness objetives are going to target the lowest quality of audiences for your brand and not even retargeting these people will convert profitably - 2. "Run a thru play campaign and retarget the video viewers" Also another variant of brand awareness campaigns that throws money down the drain. Video views give you vanity metrics of good engagement but you'll find none of these people will convert. At this point I think the marketing pro gave up and just wanted to do anything to up spend - 3. "Put all your campaigns into an ASC" Yes, stop my creative testing campaign and pump everything into ASC. Whilst I applaud them for not recommending traffic for once, ASC is best used for scaling. You need a manual ABO campaign to test creatives for both broad and interests - Let it be a reminder that Meta at the end of a day is a business that wants to make money. Their representatives embody that goal to get you to spend more. --------------------- I'm Chur Lim ⭐ I specialise in scaling ecommerce brands with Facebook/Instagram ads and Google ads with free UGC content 🚀 My agency has grown to multiple 6 figures a year purely through word of mouth & referrals Feel free to DM me or book in a call in my profile to chat to see if I'm a fit for your brand

Scaled this account to $105,000+ in March 💸 Meta + Google Ads is the best way to scale a DTC brand profitably 📈 (if done correctly) With just 2 campaigns in Meta ✨ As an eCom growth partner it's one of the biggest pleasure to see our clients growth Notifications bombarded with Shopify is the greatest moment for any brand founder 🛫 Mar 1-31 → Total Ad Spend: $26,897 (Meta + Google) → Sales: $105,770 → Blended ROAS: 3.93 → 66% of sales attributed to Meta ads. Scaled the brand while - improving their profitability and MER - lower CPA (Cost per Acquisition) - increasing their A.O.V - increasing returning customers This is the outcome of targeting the right audience with a well-crafted strategy and well optimised funnel ✨ If you're ready to scale your eCom brand bigger & better than ever and ✔ Add an extra $50k-$100k/mo to your top line monthly revenue ✔ Increase your ROAS while maintaining or even increasing the Scale ✔ Optimise your entire funnel to yield excellent results Send me a DM and let's craft a strategy for your brand.

Reasons Why Your Ads Are Not Working! So far, I’ve been contacted by 28 people from this sub, and I’ve reviewed the ad accounts of 21 of them. The common complaints are: Meta isn’t working, CPMs are too high, or they’re not getting conversions or leads. Every time, after just a quick glance at their ad accounts, it’s clear to me that the campaigns were never set up to succeed in the first place. Here are some of the key issues I’ve observed: Overly detailed targeting without understanding how it actually works. • No, not everyone who owns an iPhone is wealthy, and no, people staying at luxury resorts aren’t automatically interested in your beauty product. Lack of broad targeting to let Meta’s algorithm do its job. Excessive reliance on Advantage+ (ASC+) without realising it’s meant to be a full-funnel campaign. No clear audience definition within the ad settings. Failing to exclude past purchasers in new campaigns. Impatience — not giving campaigns enough time to learn or breathe before switching them off. Constantly tweaking campaigns too early and too often. Using your own ads to measure success without considering if you’re even the target customer. No proper Pixel or CAPI setup for accurate tracking and optimisation. Neglecting creative testing or not paying enough attention to the quality of creatives. And the worst part? Many don’t realise that if you can’t manage ads yourself, it’s crucial to hire someone who knows what they’re doing. It’s better to invest in a professional who understands how to run campaigns effectively than to waste money on campaigns that are doomed to fail. #facebookads #digitalmarketing #facebook #marketing #googleads #socialmediamarketing #instagramads #facebookmarketing #socialmedia #facebookadvertising #marketingdigital #instagram #seo #digitalmarketingagency #business #onlinemarketing #ecommerce #advertising #facebookpage #facebooklive #branding #facebookadstips #ads #facebooktips #entrepreneur #marketingtips #facebookbusiness #marketingstrategy #facebookpost #fbads

🚀 Ready to explore the future of e-commerce? Dive into the Meta Ads Marketplace, where innovation meets opportunity! 💼 Picture a virtual hub bustling with potential customers, each click leading to new sales adventures. In this digital arena, brands wield the power of personalized ads to captivate audiences like never before. 🎯 🌐 The Meta Ads Marketplace is more than just a platform; it's a gateway to exponential growth. 📈 With its vast reach across social media platforms like Facebook and Instagram, businesses can tap into a global audience with ease. Say goodbye to geographical limitations and hello to boundless opportunities! 🌍 🛒 Shopping habits are evolving, and so are advertising strategies. 📲 In this dynamic landscape, meta ads reign supreme, offering unparalleled targeting precision. Say farewell to spray-and-pray tactics; now, every ad serves a purpose, reaching the right eyes at the right time. 🎯 💡 But what sets the Meta Ads Marketplace apart? It's not just about showcasing products; it's about creating immersive experiences. 🌟 Through interactive formats like augmented reality ads, brands can bring their offerings to life, engaging customers in meaningful ways. It's marketing magic at its finest! ✨ 📊 Curious about the impact on your bottom line? 📈 Let's talk results. With the Meta Ads Marketplace, ROI isn't just a possibility; it's a guarantee. 📈 From increased sales to heightened brand awareness, the benefits are endless. Are you ready to take your e-commerce game to the next level? 💥 📢 Don't miss out on this transformative opportunity! Claim your one-month free service and receive a complimentary consultation on meta ads, Google ads, and personal branding. 🎁 Let's elevate your digital presence together! 🚀 #MetaAds #Ecommerce #DigitalMarketing

Few people understand how the Facebook/Meta algorithm really works. This is particularly dangerous when you have too small a budget and too few conversions in a given ad campaign. Meta is singularly focused on delivering the goal you ask it to optimize to. - Ask it to optimize to Sales/Purchases and it will find more customers. - Ask it to optimize to Clicks and it will find cheap traffic. - Ask it to optimize to Reach and it will reach as many people as possible. But if you don't deliver the minimum volume of 50 conversions against your goal (per adset, per week) Meta doesn't have enough data to build a machine learning model, exit learnings, and run its optimization algorithms correctly. So instead it will go higher in the funnel to the next thing it does have 50 of. Too few purchases, and Meta looks at clicks. Too few clicks and Meta looks at impression delivery. But if you want to get more purchases, it's not ideal to have Meta optimizing to something else. This leads to terrible performance, guessing, and inaccurate attribution. This is why smaller brands with lower volume should follow the best practice of campaign consolidation. Put all your budget into one consolidated campaign to group together your conversion volume. Do this until you are getting 100 weekly conversions - then you can split into more campaigns. This is why bigger brands who have lots of campaigns, multiple test cells, or segmented conversion events should ensure they don't split their conversions pie into too many pieces. If you have erratic, inaccurate attribution and bad ad performance, this might be why. Need help fixing your data and improving your ad efficiency? Drop a comment or DM me.