Michaela Maria Rottlaender

When Was the Last Time You Evaluated Your Brand’s Performance? The market is changing faster than ever, and brands that don’t adapt risk losing relevance. Did you know 86% of UK consumers are willing to switch brands after a single bad experience? Our latest blog explores how a strategic brand audit can help your business align with evolving customer expectations. Learn how Builders conducted a 360-degree audit to refresh their visual identity, improve engagement, and expand into new markets. Ready to future-proof your brand? Start here: https://lnkd.in/d9jnHfkr #BrandStrategy #CustomerCentricity #MarketTrends #HitchcockMichalski

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Calling all German-speaking HubSpot users! Join us for a special webinar on Lead Management with Timo Ferlein Marketing and Erwin Arnold. Learn what it's all about and get actionable strategies. Mark your calendar for May 3rd at 13:30 (CET). Don't miss out—register now! #hubspot #germanwebinar #leadmanagement #marketinginsights

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The pressure is on for B2B marketers - so our friends at Salesforce wrote a guide with proven tactics to help you secure customer loyalty and track key insights from your data. In their guide, you’ll learn how to: ⚡ Understand & score buyer behaviour to measure lead quality ⚡ Utilise AI to automate content creation and quickly surface insights ⚡ Surface & report on metrics that matter to your revenue team Get the guide here: https://lnkd.in/dJCuDdaS And if you need help with your marketing strategies or platforms, Sirocco Group is here for you! To schedule a free demo or consultation, contact us today. #Salesforce #B2BMarketing #SiroccoGroup

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Please check out our new blog: The Ultimate ABM Account Plan Template for B2B Success This week we talked about:   In B2B, identifying and focusing on key accounts is vital for success. Account-Based Marketing (ABM) combines sales and marketing efforts to engage high-value accounts. This results in higher ROI and better customer relationships.  Powerful account management is essential to the success of an ABM campaign. This makes strategic account planning necessary for businesses operating within the B2B industry. An ABM account plan template shows the way and ensures stakeholders work towards a common goal. That is sales emphasis on one side and marketing finesse on another side.  Creating an ABM account plan is a strategic imperative to succeed in business. This article presents a practical template that covers ideal customer profiles and personalized engagement strategies. Suitable for beginners or those who want impro... Click this link to read more if you find this helpful: https://lnkd.in/gf7Dzmcm

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If you have ever asked yourself 'How do we ensure we are maximising our investment in HubSpot?' then this on-demand webinar is for you. Concentrate's HubSpot accelerators model will help you to answer that question with clarity. Watch our webinar "Uncovering Hidden Treasure in your CRM" to learn more - it's 30 minutes and provides some great insights. Download here: https://hubs.ly/Q02J0nvk0 #HubSpot #HubSpotCRM #Concentrate #Sales

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🎙 📆 [#podcast Tuesday] In today’s episode, we have Kelly Sarabyn and Scott Brinker from HubSpot, who take us through their latest report on the State of Platforms in 2024. HubSpot has always considered industry education as central to developing its business and brand, and - in combination with some of its partners - released this great report earlier this year. The report profoundly covers how firms now adopt platform strategies to thrive in a digital economy ranging from app ecosystems to services marketplaces. Having spearheaded this, Kelly and Scott shared some insider information with us. During the conversation, they highlight the evolution of platforms, from mere technical infrastructures to complex ecosystems, and then further delve into how understanding the intricacies of platform models is crucial for tech companies and all businesses looking to leverage the interconnected nature of modern markets. This episode has something for everyone, so don’t miss out on hearing from two of the most prominent experts in the field. Tune in. Key Highlights: 👉 Deep Dive into B2B SaaS Platforms by analyzing the top 50 SaaS companies’ adoption of platform business models. 👉 Integration as a critical strategy for enhancing user experience and the platform's value proposition. 👉Industries that have fallen short in their platform game, and where their future is headed. 👉The challenges with outsourcing integration, and why the quality of integration makes or breaks your product’s market fit. 👉The platform industry as a continuously evolving ecosystem, and its implications on business. 👉How companies need to adapt their structure to support platform models. 👉Analysis of the broader implications of platform strategies on society and ethical considerations in platform management. 👉The potential of using ecosystems as a distribution strategy, and why even non-tech companies should consider integrating digital services into their offerings. #StateOfPlatforms2024 #PlatformEcosystem #PlatformBusinessModel #PlatformEconomics #SaaSStrategies #DigitalEcosystems Don’t miss it!! Full episode here: https://blss.io/POD99

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Getting the most out of your marketing technology has never been more important. From better data, automation programmes and ROI, the power of your MarTech has never been so crucial. So read our tips on how to get the most out of your systems. #MarketingOperations #ContextMarketing #MarketingTechnology

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Dread those weekly meetings? They can feel like the same old story week after week. But what if you could: ➡️ Say goodbye to endless data ➡️ Build dashboards that tell the real story ➡️ Free up time to actually strategise with your accounts Join Gem Rugg-Gunn and learn how to build a HubSpot account management dashboard that makes your weekly meetings painless, and even productive. https://hubs.li/Q02sN0yB0 #HubSpotHacks #HubSpotTipsAndTricks

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🌟 Have You Embraced Account-Based Marketing (ABM)? You Should! 🌟 Join us for a FREE webinar on 18th October to explore the pivotal role key account managers play in ABM and how they can make a significant impact. Despite efforts, sales and marketing are still siloed in their approach to the customer. This is where Key Account Management (KAM) comes in—combining your deep knowledge of the customer with marketing's ABM techniques to drive outstanding results! ABM can help you achieve more in your accounts than you ever thought possible, but successful collaboration is key. 💡 Kate Burda and Dominique Côté will introduce a new methodology for ABM-enabled customer value creation: Customer Led, Team Enabled Don’t miss out—learn how this powerful approach can transform your business! 👉 Learn more and register here: https://lnkd.in/egWm5WxV #ABM #KeyAccountManagement #CustomerValue #SalesAndMarketing #Collaboration #Webinar #BusinessStrategy #CustomerLed #TeamEnabled

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Introducing your new agent in HubSpot Sales Hub.... Prospecting Agent Prospecting Agent is a valuable member of your headcount, providing: - Identification and automatic prioritisation of the top prospects in your CRM - Personalised email outreach to increase engagement - Automated prospecting emails to boost efficiency and reach Consider yourself introduced to your newest (and most productive) sales team member, courtesy of HubSpot. Get in touch via dm or the comments section to find out more about welcoming Prospecting Agent into your team. #hubspot #ai #aiagents #prospecting

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