The KAM Club’s Post

🔍 Why Do Clients Leave – Even When They’re Satisfied? Understanding customer relationship dissolution can help key account managers (KAMs) prevent client churn. Our latest research round-up dives into why some clients walk away and what KAMs can do to keep relationships strong. KEY POINTS: ➔ It’s not only unhappy clients who leave; satisfied clients may exit for strategic reasons or simply for variety. ➔ Recognizing critical incidents (those small, often overlooked moments) is key to proactively managing relationship risks. ➔ Tracking patterns in past client departures can reveal valuable insights to refine retention strategies. The KAM Club's Research Round-Up Series not only breaks down key studies but also offers simple, actionable steps to explore these insights in your role and make a real impact. Members can log in to access the full article and an AI-powered podcast discussion that brings these insights to life. 💡 Ready to dive deeper? Join The KAM Club stay ahead in client retention strategies! 💬 Question for You: What’s one small step you take to keep clients engaged and loyal?

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