Context Marketing Consultancy

Understanding who your customers are is only the first step to communicating with them effectively. Often, we forget that communication isn't just the brand message we pump out to people, but also the way we communicate to each other, how our systems communicate to each other and how we communicate to our key stakeholder - both inside and outside of our organisation. Our business thrives on helping people uncover where communication breaks down and can be improved, and fitting all the other bits around it. Our partnership in our business also thrives on how we communicate with each other, and the people we work with. So from us to you - Have a wonderful festive break. Enjoy yourselves. Eat all of the food. Get out into the fresh air where you can, and we'll see you on the other side. We sign off on Friday 20th December and normal service will be resumed Monday, 6th January 2025. Love from Vicki and Collette

Marketing buzzword bingo from 2024 that are 100% going to get worse in 2025: 🔗 AI Powered - because if it doesn’t have AI, does it even exist? 🤖 AI-driven personalisation that scales experiences - fancy talk for making sure your name's on the email 📊 NLP (Natural Language Processing) – because platforms and chatbots need to feel human, but not TOO human 🎉 Disruptive Innovation – the obligatory buzzword for anything remotely different And our personal favourite (that we are also guilty of using) 📊 Data-Driven – because all decisions are based on vibes otherwise Brace yourself for more people talking about AI than anything else in 2025. Our pledge to you and all of our clients: we will talk more about you, your customers and the awesome ways you can make your marketing operations stand out BEFORE we mention anything about AI. You are welcome.

What have we learnt in the past 12 months that we will reflect on this month while consuming all the chocolate and mulled wine? ⌚ Time moves QUICK when you work on amazing projects with your clients. HOW is it December? 🎥 Neither of our founders Vicki Robb or Collette Masso del Llano are happy or comfortable in front of a camera. 💡 We've realised that we needed to be much clearer about how we help our customers and so have been working on that throughout the year. 👀 There's some new thing called AI lurking about that potentially might get talked about more in the future? We've loved 2024, and can't wait to support more businesses next year. We have exciting plans in place so watch this space for announcements on more community and agency events, the CMC podcast and some incredible collaborations. We've made this sound like the last post of the year...but we promise we ARE working for a bit longer...we might just be 90% mince pie.

Looking for ways to smash your marketing when everyone is back from Christmas full of excitement, plans and action?!? Here’s how to start your 2025 with a bang: ✔️ Do an inventory of your platforms. Are they all earning their keep? ✔️ Evaluate where your data is. Are silos slowing you down? ✔️ Focus on your SMART objectives & outcomes. How do your systems support what you are trying to achieve? It can be daunting knowing where to start when you are busy and have heavy targets to hit. So we've created a quick evaluation for you to take to see where you are and what opportunities lie ahead for you. Have a go and get in touch if your score isn't quite where you want it to be: https://bit.ly/3XaTY20

Growth doesn’t necessarily have to mean higher costs – you can still increase profits by scaling your current set up without spending a fortune...or overwhelming your existing resources. Efficiency and growth go hand in hand when you: 🔄 Align teams and processes to avoid duplication. 📊 Use data insights to focus on high-impact opportunities. 🔧 Optimise your marketing platforms to drive better experiences for your audiences. Many businesses go straight to increasing teams, buying new technology or – even worse – jump onto a new channel to grow a ‘new audience’. Marketing doesn’t have to be that hard! Scale can be achieved pretty easily but it’s taking the time to know where those opportunities lie. What’s your biggest challenge in balancing growth and efficiency? Let us know and we can have a conversation to see how we can help you. 

Customer experience is becoming increasingly important, and it is more crucial for the property sector than ever before. Recent stats show that despite house price increases—up 59% in the last decade—many buyers feel the value they receive is decreasing, and a lot of that is to do with the customer service they are receiving. Housebuilders have been hitting the headlines numerous times over the past year about they way customers have been treated, especially once they have the keys to their dream home, and the key to so many of the problems lie in post sale support. There are several things to consider when thinking about post sales: 1. Once someone has bought from you, aftercare doesn't just mean maintenance invoices and building updates. There is a real opportunity to keep them engaged with your mission & vision. This will result in happier property owners and strong word of mouth referrals. 2. Just because you have sold your 64 unit property, doesn't mean to say that your whole database is dead. If they haven't bought now, they have shown interest. Sales, pass these leads back to marketing so they can keep them engaged with your brand. 3. Enhance Transparency and be upfront about fees, processes, and expectations - this applies to both pre and post sales! Customers value honesty, and the quickest way to break trust is small print and hidden costs. Buying a property is supposed to bring you joy as well as the stress! So there is a huge opportunity for property companies to build more than just a transactional relationship. #CustomerRetention #PostSaleSupport #Property #MarketingOperations

As business costs goes up, the importance of customer experience and personalisation is being deprioritised. But surveys have proven that consumers expect more than just a transactional relationship with brands. They are noticing when the quality of their experience declines, even as prices rise. And this disconnect has led to a bitter taste for consumers, and has affected brands perceived value. So, how can businesses navigate these challenges while keeping customers happy? Here are 3 actionable tips: ✔ Reassess your value proposition: Ensure that your pricing reflects the quality and experience customers expect. ✔ Explore cost effective personalisation: Use analytics and first party data to offer cost effective personalised experiences. ✔ Focus on long-term loyalty: Strengthen customer relationships with rewards and tailored content to increase retention. #MarketingInsights #CustomerRetention #ContextMarketing

This week saw us do 3 things that bring us joy in one day: 1. Got out and about with one of our clients to spend a day experiencing their products 🌳 2. Worked with a great team on some new photography for a website project we are supporting. 📸 3. Got all our steps done before it started raining 🥾 Loved a collaborative day between Rubber Duckers and Meristem Design, immersing a photography refresh with a new website project. #MarketingOperations

Hate it when people talk about delivering quick wins? We do - especially because marketing operations and 'quick' don't often go hand in hand. So here we are, giving you less quick wins but out five top tips for improving your marketing function. We have more than five if we are honest, if you want the rest of them you'll have to get in touch (see what we did there?!?) 💡 Tip 1: Align marketing and sales processes so that the customers have a consistent experience. 💡 Tip 2: Use automation to eliminate repetitive tasks—free up time for strategy! 💡 Tip 3: Prioritise your data. Clean data = better decisions. 💡 Tip 4: Map out your customer journey to find process gaps & put a short & mid-term plan in place to address. 💡 Tip 5: Review your martech stack. Are your platforms working with you or against you? In case you don't know, we specialise in transforming marketing operations for more effective growth! Get in touch to chat. #MarketingOperations #ContextMarketing #MarketingTips

Did you know not all data is good data?!?📊 Data can be a confusing beast, and often reports don't pull the right insights, or data is duplicated/not collected. To help your business make better business decisions, we suggest the following: ✅ Align your business goals & marketing goals with the KPIs you are tracking (aka DON'T USE VANITY METRICS) ✅ Do a full audit of your database & give it a good clean. Don't hold onto people who haven't interacted with you in 7 years. They don't love you anymore. ✅ Spend quality time with finance & connect the data you have to campaigns - it's the first step to bridging the gap between the two teams. PS Seriously though. Don't use vanity metrics. Please. PPS If you need help to dive into the metrics you are reporting on, please call us. We want to rid the world of vanity metric reporting. PPPS We won't judge. We offer a safe space to becoming vanity metric free. #DataDriven #MarketingStrategy #SayNoToVanityMetrics