When Was the Last Time You Evaluated Your Brand’s Performance? The market is changing faster than ever, and brands that don’t adapt risk losing relevance. Did you know 86% of UK consumers are willing to switch brands after a single bad experience? Our latest blog explores how a strategic brand audit can help your business align with evolving customer expectations. Learn how Builders conducted a 360-degree audit to refresh their visual identity, improve engagement, and expand into new markets. Ready to future-proof your brand? Start here: https://lnkd.in/d9jnHfkr #BrandStrategy #CustomerCentricity #MarketTrends #HitchcockMichalski
Hitchcock Michalski
Design Services
Somerset West, Western Cape 530 followers
Brand Strategy & Design Services. We believe that good design makes a brand understandable and future fit.
About us
Strategic Creative Design Agency, building distinctive brands. Distinctiveness is a brand's ability to stand out so that buyers can easily identify it. Distinctiveness is a brand looking like itself. This characteristic is far more critical for brands than differentiation, as one needs customers to quickly notice, recognise and recall your brand over others. Not only visually but by what you do and what you say. We help you develop a brand purpose in order to envision and then design a distinctive brand. Experience in South Africa, Nigeria, New Zealand, UK, Italy, USA, Canada, Rwanda, Botswana, Mozambique, Kenya, Namibia, Morocco, Zimbabwe, Mauritius.
- Website
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https://www.hitchcockmichalski.com
External link for Hitchcock Michalski
- Industry
- Design Services
- Company size
- 11-50 employees
- Headquarters
- Somerset West, Western Cape
- Type
- Partnership
- Founded
- 2015
- Specialties
- Brand Audits, Brand Positioning, communication strategy, name generation , Brand Architecture, Brand Engagement, Corporate Identity, Collateral Design, Signage and Interior Design, Exhibition Design, Website and Digital Design, Photography and videography, Animation and audiovisuals, Content Strategy and Content Development , Website build, hosting and maintenance, Print production, Annual report design, Promotions and advertising , Style guides and Corporate Identity Manuals, Packaging design, Book design, Annual report design, Brand Strategy, Brand Identify, Creative Design, and Logo Design
Locations
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Primary
Get directions
Aberdeen Rd
Somerset West, Western Cape 7130, ZA
Employees at Hitchcock Michalski
Updates
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Re-brand opinions without understanding the Product Strategy. Take our quick poll and let us know what you think. We will share our thoughts when the poll is completed. #RebrandingDebate #BrandEvolution #JaguarRebrand #LegacyBrands #HaveYourSay
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Jaguar’s Bold Rebrand: Has the roar become a meow? Jaguar, a name synonymous with British luxury and engineering excellence, has taken a bold step into the future. Its iconic leaping cat has made way for a minimalist logo and an all-electric vision—ushering in a new chapter for this legendary UK brand. This transformation aligns with the UK’s shift towards sustainability and the government’s 2030 ban on petrol and diesel cars. But with nostalgia running deep, it raises a key question: Does Jaguar’s reimagined identity strike the perfect balance between honouring its British roots and embracing a sustainable, modern future? Has the roar become a meow? Our Design Director, Maciek Michalski, shared his thoughts earlier: "In 2007 Wolff Olins unveiled the 2012 London Olympic logo, despite the controversy and criticism, the 2012 London Olympic logo has become an iconic symbol of the Games. With its bright, bold colours and festive celebratory atmosphere, it repositioned the Olympic brand for a new generation. The sense of elegance and simplicity of the new Jaguar logo, breaking away from its rich heritage and iconic leaping cat symbol, is a bold move, as many automotive brands rely heavily on nostalgia and heritage in their branding, I see this as a deliberate choice to signal the brands transition to an all-electric luxury brand. So no more rrrrrrrrrrrrroar screeching down the road, the future holds the silent meeeoooow of EV’s gliding past." At Hitchcock Michalski, we specialise in helping brands navigate these pivotal moments. Let’s talk about how bold ideas like this can work for your brand. What’s your take on Jaguar’s new direction? Share your thoughts below—we’d love to hear your perspective! #BritishLuxury #JaguarRebrand #SustainableMotoring #ElectricVehiclesUK #HitchcockMichalski
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Jaguar’s Bold Rebrand: Has the roar become a meow? Jaguar, a name synonymous with British luxury and engineering excellence, has taken a bold step into the future. Its iconic leaping cat has made way for a minimalist logo and an all-electric vision—ushering in a new chapter for this legendary UK brand. This transformation aligns with the UK’s shift towards sustainability and the government’s 2030 ban on petrol and diesel cars. But with nostalgia running deep, it raises a key question: Does Jaguar’s reimagined identity strike the perfect balance between honouring its British roots and embracing a sustainable, modern future? Has the roar become a meow? Our Design Director, Maciek Michalski, shared his thoughts earlier: "In 2007 Wolff Olins unveiled the 2012 London Olympic logo, despite the controversy and criticism, the 2012 London Olympic logo has become an iconic symbol of the Games. With its bright, bold colours and festive celebratory atmosphere, it repositioned the Olympic brand for a new generation. The sense of elegance and simplicity of the new Jaguar logo, breaking away from its rich heritage and iconic leaping cat symbol, is a bold move, as many automotive brands rely heavily on nostalgia and heritage in their branding, I see this as a deliberate choice to signal the brands transition to an all-electric luxury brand. So no more rrrrrrrrrrrrroar screeching down the road, the future holds the silent meeeoooow of EV’s gliding past." At Hitchcock Michalski, we specialise in helping brands navigate these pivotal moments. Let’s talk about how bold ideas like this can work for your brand. What’s your take on Jaguar’s new direction? Share your thoughts below—we’d love to hear your perspective! #BritishLuxury #JaguarRebrand #SustainableMotoring #ElectricVehiclesUK #HitchcockMichalski
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Hitchcock Michalski reposted this
Managing Director/Owner at HitchcockMichalski. WE BUILD DISTINCTIVE BRANDS. We believe that good design makes a brand understandable and future-fit.
Well said Maciek Michalski. Important to understand the rationale behind a rebrand. If brands don't refocus, accommodating new consumers and trends, they will become irrelevant. #brandagency #greatdesign #distinctivebrands
Has the roar become a meow? In 2007 Wolff Olins unveiled the 2012 London Olympic logo, despite the controversy and criticism, the 2012 London Olympic logo has become an iconic symbol of the Games. With its bright, bold colours and festive celebratory atmosphere, it repositioned the Olympic brand for a new generation. The sense of elegance and simplicity of the new Jaguar logo, breaking away from its rich heritage and iconic leaping cat symbol, is a bold move, as many automotive brands rely heavily on nostalgia and heritage in their branding, I see this a as deliberate choice to signal the brands transition to an all-electric luxury brand. So no more rrrrrrrrrrrrroar screeching down the road, the future holds the silent meeeoooow of EV’s gliding past.
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The Digital Transformation of UK Tourism by 2025 Tourism businesses across the UK are embracing technology to redefine customer experiences and attract a global audience. From virtual reality tours to data-driven personalization, the opportunities are endless—but so are the challenges. Explore our latest blog for actionable insights on staying competitive in this fast-evolving space. Whether you're a startup or an established business, this is a must-read! 📖 Read the full article here: https://lnkd.in/dNBhjha3
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Is your brand still resonating with your audience, or is it time for a refresh? Whether due to market shifts, outdated visuals, or evolving business goals, rebranding can help realign your identity with today’s consumer expectations. In our latest guide, we explore the key signals that indicate when a rebrand is necessary and how to approach it strategically for maximum impact. #BrandIdentity #Rebranding #BrandStrategy #BusinessGrowth #BrandEvolution https://lnkd.in/dYMnVzPX
When Is the Right Time to Rebrand? A Strategic Guide with & Case Study — Hitchcock Michalski Brand Strategy and Design
hitchcockmichalski.com
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If you're considering a rebrand, it's crucial to identify the core reason behind it. Is it to modernize your brand's look, reach a new audience, or signal a major shift in company values? Rebranding can also be an opportunity to overcome negative perceptions or past challenges. What would be your primary goal for a rebrand? Share your thoughts in our poll below!
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In today’s fast-paced digital world, your brand identity is more than just a logo or a tagline—it’s the cornerstone of your business’s success. A strong brand can build trust, foster loyalty, and set you apart from competitors, creating a lasting connection with your audience. In this article, we explore why investing in your brand identity is critical to navigating today's competitive landscape and creating an enduring impact. #BrandIdentity
Why Does Your Brand Identity Matter More Than You Think?
Hitchcock Michalski on LinkedIn
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Is your brand ready for the future of financial services? In today’s rapidly evolving financial landscape, branding isn’t just about logos and slogans—it’s about building trust, fostering customer loyalty, and staying ahead of the competition. Our latest blog post, "The Future of Financial Branding in the UK: Key Trends for 2024", dives into the must-know strategies for financial institutions, including: - Purpose-Driven Branding: Align your brand with values that resonate with modern consumers. - Personalization: Use data-driven insights to offer tailored customer experiences. - Building Trust Through Transparency: Honesty and openness are essential in today’s market. - Technology Integration: How AI and predictive analytics are transforming customer engagement. 💬 "In a digital-first world, your brand can be your greatest asset—if you know how to position it." 💬 📈 Whether you're a financial leader, brand strategist, or decision-maker, these trends will help you future-proof your brand and drive growth in 2024 and beyond. 🔗 Read the full article here: https://lnkd.in/dKVe2udA #BrandStrategy #FinancialServices #DigitalTransformation #CustomerExperience #TrustBuilding #BusinessGrowth #Fintech #BrandingTrends #AIinFinance
The Future of Financial Branding in the UK: Key Trends for 2024 — Hitchcock Michalski Brand Strategy and Design
hitchcockmichalski.com