Real Inbound | Closing the HubSpot Adoption Gap’s Post

The HubSpot Adoption Gap and Cross-Team Alignment A recent report by HubSpot's "Not Another State of Marketing Report 2023" (https://hubs.la/Q02PY6bl0) highlights a persistent challenge that many organisations face: the misalignment between sales and marketing teams. This disconnect often contributes to the HubSpot Adoption Gap, where businesses struggle to fully leverage HubSpot’s capabilities due to a lack of cohesive strategy and teamwork. According to the report, companies with aligned sales and marketing efforts are 67% more effective at closing deals. However, many businesses are not utilising HubSpot to bridge this gap effectively, resulting in lost opportunities and suboptimal performance. At Real Inbound, we focus on helping businesses close the HubSpot Adoption Gap by aligning sales and marketing teams within the HubSpot ecosystem. By fostering collaboration and ensuring both teams use HubSpot strategically, you can unlock its full potential and drive your business forward. Check out the full report to understand how alignment can boost your HubSpot ROI: https://hubs.la/Q02PY6bl0

The HubSpot Adoption Gap and Cross-Team Alignment A recent report by HubSpot's "Not Another State of Marketing Report 2023" (https://hubs.la/Q02PY9gK0) highlights a persistent challenge that many organisations face: the misalignment between sales and marketing teams. This disconnect often contributes to the HubSpot Adoption Gap, where businesses struggle to fully leverage HubSpot’s capabilities due to a lack of cohesive strategy and teamwork. According to the report, companies with aligned sales and marketing efforts are 67% more effective at closing deals. However, many businesses are not utilising HubSpot to bridge this gap effectively, resulting in lost opportunities and suboptimal performance. At Real Inbound, we focus on helping businesses close the HubSpot Adoption Gap by aligning sales and marketing teams within the HubSpot ecosystem. By fostering collaboration and ensuring both teams use HubSpot strategically, you can unlock its full potential and drive your business forward. Check out the full report to understand how alignment can boost your HubSpot ROI: https://hubs.la/Q02PY9gK0

The HubSpot Adoption Gap and Cross-Team Alignment A recent report by HubSpot's "Not Another State of Marketing Report 2023" (https://hubs.la/Q02PY9kv0) highlights a persistent challenge that many organisations face: the misalignment between sales and marketing teams. This disconnect often contributes to the HubSpot Adoption Gap, where businesses struggle to fully leverage HubSpot’s capabilities due to a lack of cohesive strategy and teamwork. According to the report, companies with aligned sales and marketing efforts are 67% more effective at closing deals. However, many businesses are not utilising HubSpot to bridge this gap effectively, resulting in lost opportunities and suboptimal performance. At Real Inbound, we focus on helping businesses close the HubSpot Adoption Gap by aligning sales and marketing teams within the HubSpot ecosystem. By fostering collaboration and ensuring both teams use HubSpot strategically, you can unlock its full potential and drive your business forward. Check out the full report to understand how alignment can boost your HubSpot ROI: https://hubs.la/Q02PY9kv0

Why is lead generation so important for businesses? First off, let's toss in some numbers to add a bit of flavor to the mix! According to HubSpot (https://lnkd.in/gdCqk3W7), a whopping 50% of marketers out there have tagged lead generation as a top-notch priority in their marketing escapades. Now, let's dive into the juicy stuff - the main goals! Here they are, served fresh: -Sniffing out Quality Leads: Because, let's face it, quality beats quantity any day! -Boosting Brand Awareness: Let's get your brand shining like a beacon in the night sky! -Trimming Ad Campaign Costs: Who doesn't love saving a few bucks, right? -Giving Sales Managers a Breather: Let's free up some precious time for those hardworking sales wizards! -Keeping Tabs on Results: It's all about tracking progress and making those victory dances! -Building a Tribe of Loyal Customers: Let's create some lifelong fans who'll sing your praises from the rooftops! So, in a nutshell, lead generation is like the trusty sidekick your business needs. It's here to help you spot potential customers, engage with them like a pro, and ultimately, boost those sales figures like nobody's business! 🚀

Why LinkedIn Matters for Your Business in 2024 HubSpot's State of Marketing Report reveals an interesting paradox: in the era of multi-channel marketing, LinkedIn emerges as the pivotal B2B platform. Let's examine why. First, the numbers. 92% of Fortune 500 companies generate over half of their B2B leads through LinkedIn. Moreover, organic reach, contrary to general trends, increased by 34%. It's the only professional network showing such dynamics. Second, global expansion. LinkedIn has evolved from an American platform into an international business hub. The Asian market demonstrated a 112% activity growth, while Europe shows a steady 71% increase in industrial contracts. The key trend is AI integration. Microsoft has already shown a 43% increase in qualified leads through AI analytics. Sales Navigator with artificial intelligence nearly doubles targeting effectiveness. Most importantly, 87% of decision-makers verify potential partners through LinkedIn before signing contracts. The result? The average B2B deal value through the platform is one-third higher than in other channels. Are you still hesitant about developing your business on LinkedIn? P.S. Here is HubSpot's State of Marketing Report: https://lnkd.in/dc22EraP #LinkedInAnalytics #B2BGrowth #BusinessDevelopment

Navigating the marketing maze? 🤔 Choosing between inbound 🧲 and outbound isn't about favoring one - it's about strategic synergy! Remember, context reigns supreme! 👑 A one-size-fits-all approach doesn’t do justice to consumer patterns. Inbound marketing is attracting people with what they enjoy. Outbound marketing is inviting everyone and hoping some are interested. Even inbound pioneers like HubSpot recognize the power of ads in a well-rounded strategy. 🚀 Integrate both to build a strong marketing infrastructure in tune with your budget 💰 and resources. Ready to mix and match for optimal impact? Check out our fresh blog post about mastering your marketing blend: https://lnkd.in/gdXSrhPY #InboundVsOutbound #GrowYourBusiness

Marketers, feeling spread too thin? 🫠 We get it. Delivering results and maximizing ROI can feel like an uphill battle. But what if it could be easier? 🧡 With HubSpot's marketing tools, create content that breaks through and campaigns that drive revenue, so you can have your best Q4, this Q4 🙌

🎯 Discover the latest marketing trends of 2024 from HubSpot. From this report you will get to know what's working and what is not , from AI-driven tools to personalized strategies. 🤔 Need help to set a marketing strategy that drives growth to your business ? Comment with "performance" and our marketing experts will reach out to you 🤗 ! #HubSpot #CRM #marketing #growth #sales #business

🎉 Articulate Marketing has won not one, but two awards at the HubSpot Impact Awards! 🏆🏆 Check out their latest blog post to learn more about this incredible achievement: @wearearticulate

🎉 Articulate Marketing has won not one, but two awards at the HubSpot Impact Awards! 🏆🏆 Check out their latest blog post to learn more about this incredible achievement: @wearearticulate