Joey Evans

If you're not a numbers person, or even if you are, you might not know where to start with analysing the results from your PPC campaigns. Enter Elliot, our experienced Account Director at Launch, who has crafted a blog on 7 key PPC metrics to track, and how to sqeeze the maximum insight from each one. 👉 https://hubs.ly/Q02B_byZ0 #ppc #ppcmetrics #paidmedia #launchonline #ppcagency

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Ready to optimise your Google Ads strategy ?🚀 Our latest blog post investigates common mistakes companies make when creating and managing their PPC campaigns. 🔍 Discover the secrets to perfecting keyword selection, leveraging ad extensions, and crafting compelling ad copy that converts. 💡 Plus, learn how to set up conversion tracking to measure the true impact of your advertising efforts. 📊 Don't get held back by common mistakes, dive into our blog and unlock your full Google Ads potential - https://lnkd.in/epCvMRg3

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Managing a branded term strategy on Amazon is challenging, requiring precise control to defend against competitors and avoid wasted ad spend.🔎    With Quartile, brands can implement a more effective and efficient strategy for their branded terms using key advanced bidding controls including automated targets for Advertising Cost of Sales (ACOs), max bids, min bids, VAM Baseline, and expanded Branded vs. Non-Branded Term Reporting.    Learn how Quartile can optimize your branded keyword strategy in our latest blog.    🔗 https://lnkd.in/gU8b5dbN

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BALLISTOL SOCIAL MEDIA + SHOPIFY SITE CASE STUDY In less than a year, we: 💥 Increased impressions by more than 5x 💥 Dramatically increased awareness + consideration with: >Gun owners >Home & Garden DIYers 💥 Delivered an average CTR of 6% vs. the category average of 2.4% 💥 More than doubled monthly traffic to Ballistol.com 💥 Drove the highest sales on record month after month 💥 Obliterated historical year-over-year sales 💥 Designed and built a Shopify site that tripled conversion rates 💪 Are just getting started 😉 #ImmortologyOutdoors #OutsmartOutgrowOutlast

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Big news in the world of digital advertising! Google Ads' new Brand Controls are here, and they’re set to make a huge difference in how we manage our campaigns. 🌐 Here’s a quick breakdown: 🎯 Precision Targeting: Choose exactly where your ads appear, avoiding unsuitable content and optimising your budget for specific audiences rather than a broad search! 🛡️Enhanced Brand Safety Keep your brand’s integrity intact with more control over ad placements. ⚙️Customisable Settings: Tailor your ad strategies like never before, balancing reach and safety. If you’re focused on maintaining brand integrity while maximising reach, these tools are a game-changer! To learn more about industry news and changes in the digital sphere, take a look at our blog for regular updates: https://lnkd.in/efbYzEAG 🤝 #Google #GoogleAds #DigitalMarketing #VOVODigital

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Perfect Google Ads structure: 🏆Top funnel: Brand awareness 🏆Mid funnel: Solution research 🏆Bottom: Purchase ready ✔️ Match ads to intent. ✔️ Group by purpose. ✔️ Budget by priority. Strategy > complexity. DM to optimise 📈 ***** 🖐️ I'm Victoria, founder of TLC Ads, a UK-based PPC lead generation agency. 🤬 Fed up with disappointing lead generation results? Feeling ignored by your current agency? Get in touch. We do things differently. 🖥️ If you're spending (or wanting to spend) £2k+ a month on Google Ads, drop me a DM and we'll arrange a coffee or an online chat!

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The key question you need to ask yourself is: what does a successful campaign launch look like for your business? Any goals you set for your PPC campaigns should be SMART: · Specific: Define clear objectives, like improving ROAS or reducing CPC. · Measurable: Track performance through key metrics such as clicks, conversions, and sales. · Achievable: Set realistic targets based on your current budget and resources. · Relevant: Align your PPC goals with your overall business strategy. · Time-Bound: Set a timeline for achieving your campaign objectives, whether it's over a week, a month, or longer. "With Quartile, you can automate your campaigns, optimize bids, and ensure your goals are always on track." This connects the concept of SMART goals directly to campaign management with Quartile for Amazon PPC. "Take the first towards optimizing your Amazon PPC campaigns. Book a demo with us by reaching out at [email protected]." Raghu Seelamsetty, Piyush Chhabra, Rahul Somani, Neha Shekhawat, Laxmi Suri, Shravani Thorat, Nikhil Kasegaonkar

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New Google Ads Account? Your match-type strategy matters: 𝗦𝗺𝗮𝗹𝗹 𝗯𝘂𝗱𝗴𝗲𝘁: 🔽 Start exact match 🔽 Manual bidding 🔽 Build query data 𝗕𝗶𝗴 𝗯𝘂𝗱𝗴𝗲𝘁: 🔼 Mix broad + exact 🔼 Auto bidding 🔼 Faster scaling Simple but effective. Need help? DM me 👋 ***** 🖐️ I'm Victoria, founder of TLC Ads, a UK-based PPC lead generation agency. 🤬 Fed up with disappointing lead generation results? Feeling ignored by your current agency? Get in touch. We do things differently. 🖥️ If you're spending (or wanting to spend) £2k+ a month on Google Ads, drop me a DM and we'll arrange a coffee or an online chat!

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Repost from our Founder on the importance of CRO (conversion rate optimization) and creating an intuitive experience for your website site users. #DTC #DTCGrowth #ecommerce

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Our latest blog explores everything you need to know about Google Ads experiments and how they can help optimise and improve many different aspects of a Google Ads account via A/B testing. Check it out and let us know what you think. Do you often use Google Ads experiments? #googleads #googleadsexperiments #ppc #ppctesting #ppcagency #googleadsagency https://lnkd.in/ep-YUJf3

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Experience the Future of PPC with AdScience Elite! Start slashing your Google Ads lead cost by at least 20% in just 30 days without changing who’s running your ads. Our AI-driven solution analyses live data, optimising every aspect of your campaigns – from keyword reporting to competitor insights – all designed to reduce costs and boost conversions. Ready to unlock the future of PPC? Get your free demo today: https://lnkd.in/d8Ca-e_R Stop wasting ad spend and start seeing results! #PPC #GoogleAds #AdScienceElite #AI

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💥New Episode Live Today!💥 Attribution: Revamping Your Attribution Strategy with Luke Carthy  Luke Carthy started his eCommerce career client side, then after being invited to speak at MozCon 2019 he decided to go at it alone. He now spends his days helping his clients deliver sustainable eCommerce growth with SEO and CRO. Which at the moment includes ME – yes Luke has spend the summer helping me with the eCommerceTech.io rebuild – making sure our SEO, analytics, and cookie stuff is bang on.  #digitalmarketing #marketing #advertisingandmarketing Listen to find out more. Apple Podcasts Spotify  Or on our website:

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🔸 Introducing Brand Match Lists in Google Ads Google Ads continues to innovate with the launch of Brand Match Lists, a powerful new feature designed to give advertisers unparalleled control over their campaigns. This update is particularly valuable for managing brand-sensitive strategies, offering refined targeting capabilities to maximise relevance and ROI. Explore our detailed blog for insights on how this tool can elevate your advertising strategy. 👉 https://lnkd.in/gkBRGvjm #GoogleAds #DigitalMarketing #PPCStrategy

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🌟 UGC isn't just a trend; it's a proven strategy for driving sales. Our new Impact Report uncovers the real impact of UGC on conversion rates. Don't miss out on actionable insights like this! 📈 To find out more, download the report now here https://hubs.li/Q02Jqx5v0 #Skeepers #UserGeneratedContent #MarketingInsights #BusinessGrowth

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