Joe Cowman

CRO is crucial. When running lead generation campaigns on Google Ads, it's essential to nail this first. Your website’s conversion rate plays a big role. If it’s low, your campaigns will likely underperform, raising costs and reducing returns. 👉 A strong offer is essential. 👉 Make sure your value proposition is clear so potential customers understand it 👉 Your landing page should have key elements like social proof to build trust. 👉 Make it easy for customers to enquire. If you miss these, your campaign may stall. ❌ Which can be worse than failure because you’ll keep spending without seeing real results. Take time to test and refine different offers to see what resonates best with your audience. ✅ A clear message and an optimised landing page can make a big difference. #leadgeneration #googleads #ppc #cro P.S. Follow for more content on lead generation through Google Ads.

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Always start with an SEO audit! That’s the rule I impose internally before we can work with a client. If the prospect disagrees, we don’t work with them. Simple. We lose more opportunities because of this than we gain, so why insist on it? There are two main reasons. 1. It’s our process: we are a highly process-driven business with processes and checklists for everything. It makes us more efficient and effective in what we do, It makes everything more predictable, including our results. We have a simple rule: If it’s repeated more than once, then there should be a process for it… we’ve even got a process for making a brew. Nah, not really. But, come to think of it, that’s not a bad shout. Secondly, it sets a definitive “line in the sand.”. A point in time from before we started working with a business and anything beyond that. This way, we can map out the route we take depending on the findings of the audit and the recommendations we propose. It also forms the basis of the strategy we propose and how we can bring value to a potential client based on what we’ve discovered and the prospect's objectives. I can’t vouch for competitors, but I have heard some horror stories when onboarding new clients, which suggest to me that there is little due diligence being taken to give clients the best possible advice but also to protect both parties from poor SEO/marketing practices. To me, that is completely counterintuitive, or am I wrong in thinking that? do you have a better process for onboarding, let me know

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PPC campaigns take time to bed in!! Sometimes, we can hit it straight out of the park but often this is the exception rather than the rule. While paid search will instantly start driving traffic to your website, it takes time for your campaigns to start driving serious results. It's naturally all about optimisations. Looking at what's working and what is not working, then pointing the budget according, whether that is pausing poor keywords or stripping kingpin terms into separate campaigns. If you are setting campaigns live it's important to bear this mind and forecast correctly. It's all about the hard slog of testing, testing & more testing. Below is from one of our clients. Touch base if you would like us to do similar work on your campaigns. #ppc

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There's nothing like fresh, experienced eyes on your website. After her Website Consult with me, Gemma Carr wrote this review: “I recently booked a session with Ange to run a fine toothed comb over my website to look for any potential improvements. Ange was able to talk me through a list of ways I can get my website working better for both my SEO and importantly, the user experience. I now have a prioritised set of actions to implement, this is perfect for someone like me who isn't quite sure what the next best step might have been. I highly recommend Ange if you want to up level your website and benefit from her experience.” #websiteconsult #websitetips #websiteaudit

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Last September my client ranked for 21 non-branded keywords in the top 3 positions. This September they are ranking for 1,827. After creating a whole new site structure, content, internal linking structure etc etc, we’ve got the site into a much much healthier position going forward. Their YoY traffic from non-branded terms has 19x’d. It’s also 3x’d included branded terms. A previous heavy over-reliance on brand search has now been flipped, with 55% of organic traffic now coming from non-brand search, meaning that is now the majority. This has resulted in just shy of £90k organic revenue uplift (YoY growth) in August alone, which isn’t a peak month either. The work we have conducted also seems to have worked nicely with the latest Google Core Algorithm update, with increased performance since the roll out has been completed. If you are willing to invest in SEO and take your time with it, there is alot of opportunity and money to be made. Want to discover how SEO and Verde | SEO for Fashion, Luxury & Sports Brands can help grow your business? Drop me a message 📥

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Another great session today as part of the Girls in Marketing and Semrush with Rita Cidre telling us How to Elevate Your SEO. My takeaways? - Having great Keyword intent when working on your Website's SEO is key! 😁 - Utilise programs that can help including Semrush, Google Analystics and Quatrics 💚 Can't wait for Day 3! #DMGP2024 #MarketingTraining

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9 years of SEO for 100s of clients has taught me this... The easy part is finding optimisations. The hard part = 🎯  Prioritising work against wider business goals 🙏  Getting buy-in from the leadership team 👨‍🏫  Educating stakeholders on modern SEO 💰  Securing enough budget to get results 📈  Measurement/tracking to show ROI Knowing what optimisations to make is the tip of the iceberg. Actioning them in a busy organisation with limited resources is the hard part. A great SEO strategy will factor in these five key things. Explaining clearly how some seemingly random optimisations will improve traffic and get results. This helps the wider company see the value and benefit to them. And everyone gets behind and supports your suggestions. Without this, your SEO efforts will fail.

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PPC and SEO: What's the difference? Both PPC and SEO help to increase the visibility of your business online by placing your website content on search engine results pages (SERPs) but they achieve it in different ways and timescales. If you're looking for quick results, opt for PPC. You'll be paying for your ads to appear at the top of SERPs when users are searching for the keywords you're targeting. SEO is a longer-term strategy to get your pages to organically rank higher in SERPs for target keywords. The results aren't as immediate as PPC but if you are continually working on optimising pages, your should consistently see your content rank highly. If you have strategies and budget for both, you should see a boost to your website traffic and enquiries too! Are you utilising PPC, SEO or both right now? #WebDesign #PPC #LeadGeneration

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My client’s CPL reduced from £226 → £40. In 2 months of working together. Here's the process we took: 1. Strategy - defined the ideal client (wine investors) 2. Marketing - decided what platforms to use to get leads 3. Ads setup - set up ads on Google and Meta 4. Optimise - consistently improved the ads That's a very simplified version of what we ACTUALLY did. If you want to reduce your cost per lead, you can: Look at my content, a lot of it’s there. OR If you want to speed up the whole process and get more leads, Click ‘Book an Appointment’ at the top of this post. ⬆

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Search Engine Optimisation (SEO) is a long game For a small growing business, would it be worth investing in, you may be thinking? The answer is, it depends 🤷‍♀️ It depends if... 1) the website you have is user friendly and technically robust - no point doing SEO on a site that isn't fit for purpose 2) you've researched keywords and know there's a demand for them - knowing your audience, where they hang out and how they buy is key 3) most importantly, are you willing to play the long game, or are you looking for quick wins, if there are? It won't help to jump into taking SEO actions, such as tagging your own web pages, without first considering 1) and 2). And if you don't have 3) then SEO isn't for you. If anyone tries to promise you quick wins through SEO, best to run away as fast as you can... #seo #seostrategy #keywords #clientservice 🎯🎯🎯🎯🎯🎯🎯🎯🎯🎯 About me: I am Joyce, an experienced, all round digital marketer who loves technology An agency owner helping you generate qualified leads through affordable🌟SEO🌟Linkedin 🌟Mobile Technology for SMEs. Creator of LeadTracker, a platform and channel agnostic tool (not a CRM) that helps you track, measure and analyse all your lead generation activities, online or offline... So that you and your team will make data driven decisions on the marketing activities to invest your time, energy and money on. Please follow me if you’d like more of my content‌

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PPC is great for fast results, but only when done right. A client came to us after spending tens of thousands of pounds on PPC with poor results. ✅ We managed to reduce the cost per lead by 85% and increase their bookings by 686% in just 7 months. Here's how: 1. We optimised their campaign structure and targeting to focus on high-intent keywords. 2. We studied what converts, and used this data to train the algorithm. 3. We implemented remarketing to engage website visitors. 4. We offered broader 'fractional' marketing strategy advice on what to track and how to attribute conversions. The key to success was zooming out to see the big picture. And then optimising every single thing 💪 ------------------- ‌ 🪴 If you're struggling to generate leads from your PPC campaigns, DM me to grab a free audit to see how we can help you achieve similar results.

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🔥 Your E-commerce SEO Game Plan {Part 2 of 3} Most brands make the mistake of jumping head first, into trying to make SEO improvements to their website, without taking a step back to first... analyse the performance of their website, market and key competitors. Unfortunately the Research and Analysis phase, is an area which is often overlooked, as it's critical to highlight any issues, and opportunity areas with your e-commerce store, so you can tailor the best SEO strategy for your business. That's why I believe doing a top-level SEO audit, is a must before you jump in like a headless chicken, and start making random SEO changes to your website.

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It's BONUS day in the Summer of SEO. (for those that signed up before it kicked off anyway - don't worry you can still get in) Talk about saving the best 'til last as they say. SEO insights that break the mould, that don't fit in the traditional pillars we create for ourselves in SEO. Advice that goes beyond best practice, that gives you a genuine edge over your competition. This could be my favourite day. Insights from: Grace Frohlich, Piotr (Peter) Olesson, Sarah Chaya Presch, Lana Phillips, Roxana Stingu, Mikael Araújo, Liv Day, Lauren Irwin, Sophie Brannon, Jasmine-Jade O., Rosemary Osuoha, Briony Cullin, Crystal Ortiz, Stephanie Long, Geoff Kennedy, Anna Moragli, Amy Leach, Himani Kankaria, Dani Leitner, JP Garbaccio Sponsored by one of my new favourite tools: Content Raptor Want in? Check out the link in the comments.

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More peak trading SEO tips. Check Google Trends in your niche for when people start searching for seasonal gifts. 🎁 It is probably earlier than you think. If you want to overlay search volume data use the Chrome add on Glimpse. 👀 Publish your landing page just before people start searching with an email list sign up and links to existing deals if they do want to buy now. 📧 Then you have a nice warm list of people who actively want to hear about your offers. 🔥 Get your seasonal categories into your navigation when they do start searching. Adding a gifting/Black Friday tab to your main navigation means your customers can’t miss it! 🕸️

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Looking at some great results this morning for a client. Almost a quarter of all their keywords now appearing in the top 3 in Google! 💪 If you’d like to discuss how I can improve your search results, drop me a DM or get in touch via the website. #seo #seocornwall #seoagency #cornwall #keywords #serps #google #googlesearch

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Unsure why people are visiting your website and not enquiring? I feel your pain. You’ve spent a lot of time and money to get your website just right. Maybe you’ve even added one of those chatbots. And yet… the enquiries aren’t coming in like you expected. And the ones that do actually come in…. Are terrible quality ❌ It’s an issue I consistently hear from firm owners. But, there is a solution that will help you ✅ Find out why people are dropping off your website ✅ Find any website errors as soon as they appear ✅ Optimise your site for quality enquiries That solution = Microsoft Clarity See Every Action that a user takes on your website and make your updates based on data driven decisions that are designed to increase your user experience (and number of quality enquiries) 🚀 Curious to hear from anyone has used Microsoft clarity before, let me know in the comments 👇 #LegalMarketing #LawFirmGrowth #ClientAcquisition #WebsiteOptimization #DigitalStrategy #LegalTech #MarketingTools #ConversionRateOptimization #MicrosoftClarity #LeadGeneration

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