PAUL CLARKE’s Post

Nobody pays for an SEO audit just bcoz they have money in their marketing budget. They pay because they need results. An SEO audit isn’t about throwing numbers, metrics, or fluff. It’s about tailoring a solution to their specific problems. Established businesses are the hardest to close, but also the easiest if you know your work. They know the worth of every dollar spent because it’s hard-earned. So, stop looking at the size of their company or their budget and start focusing on what they need. They’ll only pay for an SEO audit if: 1️⃣ You’re not talking fluff 2️⃣ You’re solving their pain points 3️⃣ You’re fast and efficient 4️⃣ You’re confident in your approach They don’t want a 50 page PDF report sitting on their desk. They’ll pay for a quick, impactful transformation ( a roadmap that delivers results, not just recommendations.) How to make your audits irresistible: Be specific: Diagnose their exact problems (e.g., “Your top pages are losing traffic because of PAGERANK”). Be solution oriented: Provide a tailored action plan, not generic advice. Be ready to act: Clients respect speed, especially when paired with precision. Simple = Scale. Stop assuming budgets close deals. Results do. I help businesses identify what’s holding them back and create systems to rank higher, convert better, and scale faster. You scale when you solve.

You should have an SEO audit questionnaire you submit to clients before performing an SEO audit. Asking some questions beforehand is valuable as you get some context and information to make your audit more effective. No answer is also an answer: if a client can't answer a question, that also tells you something. Your questions should cover different topics: legal, domain history, technical bits, strategy, KPIs, etc. Andor Palau has a great template you can tweak and re-use. I made a lighter version of his work available here for now: https://lnkd.in/dMfvMk2Q https://lnkd.in/d9ZBwSSb

What is an SEO Audit? An SEO audit is a review of your website aimed at identifying factors that negatively affect your site's position and Google ranking. Every website owner should conduct an audit of their site. While auditing each page individually can be challenging, several tools simplify the process. In this article, we will discuss ten of the best audit tools, some of which are free and others require payment. SEO Audit Tools: 1. SEMrush Site Audit Tool: A powerful SEO audit software that provides everything you need to analyze SEO factors. It offers insights into your website's keywords and ranking positions. SEMrush evaluates your site's technical SEO performance. It also gives a health score for your website. SEMrush presents charts showing your site's speed, content issues, and HTML/CSS errors. It offers a free audit for up to 100 pages each week, with additional audits available for purchase.

What Defines a good SEO? I'll be quite direct. There is a single crucial trait that defines a successful SEO professional, yet it's surprisingly rare in the industry. Discussions about data, technical SEO, content, and other aspects are irrelevant without this fundamental trait supporting everything. Its absence leads to significant inefficiencies in the SEO field. What is this trait? Commercial acumen. It's the ability to connect your work directly to revenue growth. And this applies across all levels. If you're a technical SEO and a client inquires, 'What are you working on this week?' Your response should be twofold: the task at hand and its relation to revenue growth. If you're an executive with a lengthy task list, consider how each item contributes to growth. There should be a clear reasoning process that provides the answers. If you're struggling, consult the account manager. For account managers, strategists, freelancers, and anyone managing SEO, everything you do and request must be tied to revenue growth. And this is more challenging than it seems. We operate in a cluttered industry. One where misinformation is frequently spread for attention. No, they don't use that 100-point checklist to optimize a landing page. No, they don't utilize a 70-point schema system. And no, they haven't generated millions for clients through blog posts. Thus, commercial thinking is more difficult than people anticipate. But it's your guiding principle in this field. It's what clients require. It's the essence of SEO. And it's what characterizes a good SEO professional. It's all about the financial impact. So begin adopting this mindset.

🤔 Is outsourcing SEO the right move? Let's look at the pros and cons: ✅ Pros: - Expertise. SEO professionals have specialized knowledge that can improve your marketing strategy, delivering quicker returns and better growth over time. - Cost-efficiency. Outsourcing is almost always more economical than maintaining an in-house team. - Scalability. Instead of hiring and training new employees when your campaign’s scope grows, outsource to an agency that can scale quickly. - Access to advanced tools. Outsourcing your SEO allows you to benefit from different SEO tools without the time and financial commitments. ❌ Cons: -Lack of control. While your SEO partner will align with your goals and keep you involved in the process, you’ll need to trust them. -Communication challenges. Working with an external team can occasionally make communication more difficult because there are fewer opportunities for real-time interactions. Finding an agency just as invested in transparency and open communication is key. -Confidentiality concerns. Sometimes, your SEO campaign needs to factor in sensitive information, which raises security concerns. However, a reputable agency will address these issues through strict data-handling procedures. -Quality mismatches. While due diligence before choosing an SEO partner can help avoid this, quality mismatches occasionally happen. If you’re not happy with the quality of services delivered, discuss these concerns early on.

SEO Audit Report from SEO Specialist You will get a technical SEO audit and site audit with competitor analysis. I am here to offer you a professional website SEO audit report that will identify the strengths and weaknesses of your website, providing you with valuable insights and actionable recommendations for improvement. Here's what you can expect from my project: 1. Technical SEO Audit: I will analyze your website's technical infrastructure including speed, mobile-friendliness, crawl ability, URL structure, and more. 2. Site Audit: A thorough examination of your website's content, meta tags, titles, internal linking structure, and on-page elements. 3. Competitor Analysis: Analyze top competitors' websites to gain insights into their SEO strategies, keywords, backlink profiles, content quality, and user experience. 4. Actionable Recommendations: Based on audit findings, provide a comprehensive report with actionable recommendations and strategies. 5. Ongoing Support: Available to answer questions and provide guidance after delivering the audit report. Order now for a complete SEO audit report, site audit, and competitor analysis

Customer: How much for an SEO package? Me: Rs 110,000 approximately ($400) 😊 Customer: Why is it so expensive? All I need is a little help to rank my website higher. Me: How much do you think it would cost you? Customer: Rs 13500 ($60) max... It’s just a few keywords and some tweaks, right? Me: Hmm, okay, maybe you can do it yourself. Customer: But I don't know how...😂 Me: For Rs 13,500 ($60), I can teach you SEO basics, and with that knowledge, you can save Rs 83,600 ($300) or more by doing it on your own. 😉 Customer: Hmm, that sounds good, but I still don’t know where to start. 😁 Me: To get started, we need a few things first: A professional SEO tool subscription (Rs 55,000) ($200) A reliable website analytics setup (Rs 36,000) ($130) Quality content creation tools (Rs 18,000) ($65) Time to monitor and tweak strategies (priceless, but approx Rs 36,000) ($130). Customer: Oh wow! 😣 But I don’t have these tools or resources. Do I need all of that? I just need my site to rank! Me: Oh, sorry, I forgot to mention that these tools and resources are part of the SEO process. They are necessary for results, but I can help guide you through the process step by step. 🙂 Customer: Really? What do I pay for then? 😲🤯 Me: When you pay for SEO, you’re not just paying for the time spent on your website. You’re paying for: Expertise In-depth research Strategy development Ongoing adjustments High-quality tools & resources Monitoring and tracking results Continuous updates on SEO trends Time management Punctuality and deadlines Accountability Guaranteed results over time Security of your site’s long-term growth Customer: Ah, I see now! It’s much more than just a few tweaks. 😯 Thanks for explaining!

Top Reasons Why You Need an SEO Audit :- 1. Algorithms are always evolving - The algorithms used by search engines like Google are continually being updated and changed. In order to make the necessary modifications to your website before you lose all the traffic you have worked so hard to obtain, you need to be informed of algorithm upgrades and changes. 2. Page not found - By performing an SEO audit, you can identify any issues that are lowering the amount of visitors to your website, such as broken links, redirects, or pages that are not found. 3. Your keywords' ranking and advancement Tracking and monitoring your keywords is the greatest approach to determine whether your SEO plan is effective. Maintaining an updated SEO strategy requires doing an SEO audit. If you are consistently improving your website, you should observe a rise in traffic, which should translate into an increase in leads and inquiries. For more information, contact:- Aryan Technologies [email protected] +917875902131

What is SEO Audit? An SEO audit is essentially a checkup for your website. It's a comprehensive analysis of how well your site is optimized for search engines like Google. The goal is to identify any areas that are hurting your search ranking and uncover opportunities to improve your visibility. Here's a breakdown of what an SEO audit typically involves: • Technical SEO: This checks if search engines can easily access and understand your website. It includes things like site speed, mobile-friendliness, and code structure. • On-page SEO: This focuses on the content on your website's pages. It looks at factors like keyword usage, title tags, meta descriptions, and image alt text. • Off-page SEO: This examines external factors that influence your ranking, such as the backlinks pointing to your website from other sites. By identifying these strengths and weaknesses, an SEO audit can help you: • Improve your website's ranking in search results • Drive more organic traffic to your site • Enhance the user experience for visitors • Stay ahead of your competitors in search If you want to hire me just knock me… Email: [email protected] Twitter: @ShamimaAkter55 Telegram: 01305645511 WhatsApp: 01305645511