Shiyam Sunder’s Post

What Makes a Good SEO? This is an interesting question, but to answer this, I'll be pretty brutal. There is a single attribute that makes a good SEO, but it's massively lacking in the industry. All the talk about data, tech SEO, content, and anything else is meaningless without this single attribute underpinning everything. The lack of this attribute accounts for vast amounts of waste in the SEO industry. What is it? Commerciality. It's the ability to link what you do to revenue growth. And that's at every level. If you're a tech SEO and a client asks, 'What are you doing this week?' Your answer should have 2 parts: the task and how that leads to revenue growth. If you're an executive with a mile-long list of tasks, try thinking about each one and how it leads to growth. There should be a logic chain that provides the answers. If you are struggling, ask the account manager. For account managers, strategists, freelancers, and anyone else managing SEO, everything you do and ask to be done MUST be linked to revenue growth. And this is harder than it sounds. We exist in a noise-filled industry. One where people are constantly sharing falsehoods in exchange for attention. No, they don't use that 100-point checklist to optimise a landing page. No, they don't use a 70-point schema system. And no, they haven't made clients millions with blog posts. So, commercial thinking is far harder to do than people think. But that's your North Star in this game. That's what clients need. That's the point of SEO. And that's what makes a good SEO. It's all about the money. So start thinking like that.

The Realities of In-House SEO (How white label SEO can save your business) Agency owners, let's talk about SEO. What is SEO? → It's how you make websites show up on Google → It brings people to your website without paying for ads → It's like having a 24/7 salesperson working for you Why SEO matters for your clients: → More people find their business online → Their business looks trustworthy on Google → They get more customers without spending on ads But SEO is constantly changing: What worked yesterday might not work today Staying on top of SEO is a full-time job Google changes its rules often. This is where it gets tricky for agencies. Doing SEO in-house is hard to scale because: 📌 It's constantly changing ↳ Google updates its rules all the time ↳ Keeping up is a full-time job 📌 It needs special skills ↳ Writing, tech know-how, and marketing all in one ↳ It is hard to find (and keep) people who can do it all 📌 It's time-consuming ↳ Good SEO takes hours of work ↳ The time you could spend on other parts of your business 📌 Tools are expensive ↳ Good SEO needs pricey software ↳ Costs add up fast 📌 Results take time ↳ SEO isn't quick - it can take months to see results ↳ Clients might get impatient So, what's the answer? This is where white-label SEO comes in. White label SEO means: ↳ SEO experts do the work for you ↳ You put your name on it ↳ Your clients get great results How it helps: ↳ You offer top-notch SEO without the headaches ↳ You look like an SEO pro to your clients ↳ You save money on staff and tools ↳ You can take on more clients At The SearchSavvy, we make white-label SEO easy. We do the hard work. You take the credit. Want to offer great SEO without the stress? Let's chat about how white-label SEO can grow your agency.

Why is SEO Reporting Important? 🌟 SEO reporting is important for several reasons, all of which contribute to the ongoing success and optimization of your SEO efforts. Here are four key reasons why you need to focus on SEO reporting: Performance Analysis 📊 SEO reporting allows you to measure the effectiveness of your SEO strategy. By tracking key metrics, you can determine what's working and what isn't, identify areas for improvement, and make adjustments to your strategy and efforts. Data-Driven Decision Making 💡 Reporting provides the data necessary to make informed decisions. Instead of relying on guesswork, you can use concrete data to guide your SEO strategy, such as which keywords to target or what type of content to produce. Identifying Trends 🔍 Regular SEO reporting can help you spot trends over time. For instance, you may notice that certain types of content consistently perform well or that your traffic tends to increase or decrease during certain times of the year. These insights can be incredibly valuable for future planning and help make your SEO efforts more effective and efficient. Proving ROI 💸 If you're investing time and resources into SEO, it's important to demonstrate that these efforts are paying off. SEO reporting allows you to track metrics that matter to your bottom line, such as increases in organic traffic, improvements in search rankings, and growth in conversions. Dive into the data, unlock insights, and propel your website forward with the power of SEO reporting! Let's turn analytics into action. 🌈✨

Paying someone for SEO (Search Engine Optimization) services can be a good investment, but it depends on several factors: 1. **Expertise and Experience**: SEO professionals have specialized knowledge and experience that can significantly improve your website’s search engine ranking. They stay updated with the latest algorithms and best practices. 2. **Time and Resources**: Effective SEO requires ongoing effort and time. If you lack the time or resources to devote to SEO, hiring a professional can be beneficial. 3. **Results and ROI**: SEO professionals can often deliver better results more quickly than you could achieve on your own. This can lead to higher traffic, more leads, and ultimately more revenue. 4. **Technical Knowledge**: SEO involves technical aspects like website structure, backlinking, and content optimization. A professional can handle these tasks more effectively. However, before hiring an SEO expert or agency, consider the following: - **Reputation and Reviews**: Check their track record, client reviews, and case studies. - **Transparency**: Ensure they provide clear strategies and regular reports on progress and results. - **Cost**: SEO services can vary widely in price. Ensure you understand the cost and what is included in their services. - **Ethical Practices**: Avoid agencies that use black-hat SEO techniques, as these can lead to penalties from search engines. If you have the budget and find a reputable professional, paying for SEO can be a worthwhile investment to grow your online presence and business.

Ever Wondered What Fuels a Successful Enterprise SEO Strategy? It's not just about algorithms and keywords; it's about mastering the soft skills that drive results. Let's dive in! Honesty In the world of SEO, transparency is key. Always be genuine with your strategies and results. Embrace the power of "I don't know." In the vast world of SEO, it's okay not to have all the answers. But always strive for clarity and truth in your strategies. Tip: Always be upfront about the results, whether they are good or bad. Curiosity SEO is ever-evolving. A curious mind will always be a step ahead, constantly learning and adapting. Dive deep, ask questions, and always be on the lookout for new insights. Actionable tip: Dedicate time each week to explore new SEO trends and tools. Accountability In the realm of SEO, your decisions matter. Own them. If you promise results, deliver. Your team and organization are counting on you. Taking responsibility for your actions and strategies is vital. It builds a reputation of reliability and professionalism. Note: Regular audits can help pinpoint areas of improvement. Critical Thinking Your organization deserves well-thought-out strategies, not just trends. Analyzing situations deeply and from different angles can unveil opportunities others might miss. Hack: Use data-driven insights to guide your strategies, not just gut feelings. Stress Tolerance SEO can be a high-pressure job. Developing a tolerance to stress ensures you remain productive even in challenging situations. Stay calm, stay focused. Note: Learn relaxation techniques and take regular breaks to help maintain a clear mind. Strong Communication Being able to convey ideas clearly is a superpower in the SEO space. It facilitates teamwork and client relationships. Make complex ideas understandable for everyone, from interns to CEOs. Note: Tailor your communication style to suit different audiences for better understanding. Leadership and Influence SEO touches all parts of an organization. Whether it's a content writer or a VP, your influence can guide them towards a unified goal. Leading with vision and influencing positively can take your SEO strategies to new heights. Note: Attend SEO conferences and workshops to network and gain new insights. In the end, SEO is more than just algorithms and analytics. It's about connecting, influencing, and leading with integrity. Equip yourself with these soft skills, and watch your SEO strategies soar!

Whether you handle SEO yourself or use software depends on several factors: * Your role and responsibilities If your job description explicitly includes SEO, you'll likely be expected to handle it directly. However, if it's more of a general marketing role, you might have the option to delegate SEO tasks or use tools. * The agency's resources and budget: Larger agencies might have dedicated SEO teams or budgets for SEO software. Smaller agencies might rely more on DIY methods or outsource some aspects. * Your level of expertise: If you have a strong understanding of SEO principles, you might be comfortable handling it yourself. If you're new to SEO or lack the time, using software can be a good option. Common SEO software and tools include: * Keyword research tools: These help you identify relevant keywords for your target audience. Examples include Google Keyword Planner, SEMrush, and Ahrefs. * Website auditing tools: These tools analyze your website for issues that could be affecting your SEO, such as broken links, slow loading times, and mobile optimization. Examples include Google Search Console, Screaming Frog SEO Spider, and Sitechecker. * Backlink analysis tools: These tools help you track and analyze backlinks to your website, which can impact your search engine rankings. Examples include Ahrefs, Moz, and SEMrush. * All-in-one SEO platforms: These platforms offer a suite of tools for various SEO tasks, including keyword research, website audits, backlink analysis, and on-page optimization. Examples include SEMrush, Moz, and BrightLocal. Ultimately, the best approach for you will depend on your specific situation and the goals of the real estate agency. If you're unsure, it's a good idea to discuss your options with your supervisor or colleagues.

Certainly! Here are some tips for fresher SEO executives: 1. Stay Updated: SEO is ever-evolving. Stay current with industry trends, algorithm changes, and best practices by following reputable SEO blogs, attending webinars, and participating in online communities. 2. Learn the Basics: Master the fundamentals of SEO, including keyword research, on-page optimization, technical SEO, and link building. Understanding these core concepts will provide a solid foundation for your work. 3. Practice Continuously: Implement what you learn by working on real projects. Experiment with different strategies, analyze the results, and iterate based on your findings. Hands-on experience is invaluable in SEO. 4. Prioritize Quality Over Quantity: Focus on creating high-quality, relevant content that provides value to users. Avoid shortcuts like keyword stuffing or buying links, as they can harm your site's reputation in the long run. 5. Be Patient and Persistent: SEO results take time to manifest. Be patient and consistent in your efforts, and don't expect overnight success. Keep refining your strategies and adapting to changes in the SEO landscape. 6. Stay Ethical: Maintain ethical practices in your SEO efforts. Avoid black hat tactics that violate search engine guidelines, as they can lead to penalties and damage your site's rankings. 7. Communicate Effectively: Develop strong communication skills to effectively convey your SEO strategies, results, and recommendations to clients or team members. Clear communication fosters trust and collaboration. 8. Track and Analyze Data: Utilize analytics tools to track the performance of your SEO campaigns. Analyze data regularly to identify areas for improvement and optimize your strategies accordingly. By following these tips, you can navigate the dynamic world of SEO with confidence and effectively contribute to your organization's success.

What if I start hiring an SEO Specialist?  I will judge you based on my own understanding of SEO. The same goes for many folks when they get interviewed by a client. If your interviewer believes that optimizing the webpage for a green light on Yoast, building backlinks from guest posting, (mostly irrelevant as they focus on DA) installing a cache plugin, and getting a high score in Google PageSpeed Insights can recover a website from a Google hit, then no matter how well you explain advanced concepts like topical maps, keyword clusters, internal linking, EEAT, Entities quality > quantity, HCU, Semantics, crawling, and indexing, you still won’t be chosen. The reality is, many clients hold outdated or superficial beliefs about SEO. They’re often stuck on metrics that don’t directly contribute to recovery from algorithm updates or long term success. As SEO specialists, we need to do more than just explain, we need to educate. But the challenge is that, in many cases, our expertise gets filtered through their preconceived notions. It’s a constant battle of aligning real SEO knowledge with their expectations. So, in these situations, no matter how solid your strategy is, you may not be the right fit simply because your approach challenges their understanding. This is why educating clients and setting the right expectations is as important as delivering results. But if their mindset remains fixated on the wrong metrics, it may be best to walk away, knowing that they might not be ready for true SEO progress. Agreed? P.S. Have you faced this type of scenario before? Share Pls

★★How to learn SEO audit?★★ Learning SEO audits can be broken down into two main parts: understanding SEO fundamentals and the auditing process itself. Here's a roadmap to get you started: 1. Grasp SEO Fundamentals: • SEO Basics: Start by understanding core SEO concepts like keyword research, on-page optimization, technical SEO and link building. • Content Optimization: Learn how to optimize content for relevant keywords and user intent. 2. Dive into SEO Auditing: • SEO Audit Tools: Familiarize yourself with SEO audit tools like Semrush, Ahrefs, or even Google Search Console. These tools can automate a large part of the audit process. • The Audit Process: Learn the steps involved in a comprehensive SEO audit. This typically involves crawling your website, analyzing on-page SEO, technical SEO aspects like site speed and mobile-friendliness, and backlink profile. Remember, SEO is constantly evolving, so staying updated with the latest trends and algorithm updates is crucial. If you want to hire me just knock me… Email: shamimashamu5511@gmail.com Twitter: @ShamimaAkter55 Telegram: 01305645511 WhatsApp: 01305645511

SEO isn't dead as an industry However, it is becoming increasingly difficult for SEO tools to compete on it. We've collected data on 70 companies and researched the strategies of market leaders to understand what's going on. This study is extra helpful for SEO tool owners and every SEO interested in learning new tactics to grow search traffic in the saturated market. https://lnkd.in/dNuHK79r In this study, you'll find: - acquisitions in the SEO software market for the last 5 years - what strategies market leaders use to get more traffic from Google - how the approach to pricing is changing - interesting facts about some of the popular tools - some forecasts about the future of the SEO software market Please, note: - Some of the public metrics may be wrong or outdated. - There are more tools on the market than we researched. - This is a study on the trends in marketing and product, it's not about revenue growth, market share, company culture, etc.