Shane McKenna’s Post

Trends and Strategies for PPC Advertising in 2024 🔥🔥 Are you looking for ways to improve your paid ads campaigns in 2024? Want to learn the PPC advertising trends that could affect where you spend your budget? 👉 PPC will remain a staple in the marketing industry, the significant changes in customer behavior and continuous technological advancements are influencing this technique. Enterprises must anticipate and adapt to the evolving landscape. Staying abreast of the latest PPC trends is imperative for survival and success in the fiercely competitive digital environment. 👉 Below are some PPC trends to watch out for in 2024.🗥 Hi 👋 I’m Manish. I share tips, tricks, trends, news, updates all things digital marketing. 🔥Have a look at my profile and hit Follow to stay informed and valuable content on your timeline 💡 #digitalmarketing #googleads #payperclick #ppcadvertising #ppcstrategy #branding #smallbusiness #marketingstrategy #socialmedia #socialmediamarketing

Pay-Per-Click (PPC) Advertising Invest in PPC advertising to drive targeted traffic to your site. Optimize your campaigns regularly to ensure you’re getting the best return on investment. #PPC #PaidAdvertising #ROI #DigitalCampaigns

I used the phrase 'trash money loser PPC effort' to describe a competitor's ad campaigns today. I have no idea what it actually means, just that its bad. The campaigns were so bad, the client was considering cutting our #SEO campaigns which had generated a 113% revenue increase in our first six months with them. Why? They were under a longer term contract with their current #PPC agency (whose name I will happily share in a private DM, and will be circulating among our sales team, along with proof of the awful work). Basically they're being forced to make a hard decision on a profitable and growing service because they committed to a bad partner, under bad contract terms, in an area where they are spending a lot more money. If you suspect you're getting a #trashmoneyloserPPCeffort from your current PPC provider, happy to work through an account review with you, on behalf of #CoalitionTechnologies.

Choosing the right #keywords and setting the right goals can mean the difference between optimizing your PPC campaign and overpaying. Successful #PPC campaigns are our specialty. Learn more: https://lnkd.in/gY8hJS7q

Choosing the right #keywords and setting the right goals can mean the difference between optimizing your PPC campaign and overpaying. Successful #PPC campaigns are our specialty. Learn more: https://lnkd.in/gY8hJS7q

Get the lowdown on the benefits of PPC advertising in our latest blog post and see how it can level up your marketing game. 🪜 #DigitalMarketing #PPCAdvertising https://lnkd.in/dyQ23BHF

Choosing the right #keywords and setting the right goals can mean the difference between optimizing your PPC campaign and overpaying. Successful #PPC campaigns are our specialty. Learn more: https://lnkd.in/gY8hJS7q

Why Keeping a List of Negative Targets is Crucial for PPC Success One often-overlooked step in PPC management is maintaining a list of negative targets for each product line. Why does it matter? Imagine launching a new campaign only to find it wasting budget on targets you already know don't convert or are irrelevant. A list of negative targets prevents this by giving you—and any agency managing your account—a clear roadmap of what not to bid on. The best part? It’s simple to manage. A Google Sheet with columns for each SKU can serve as your master list, keeping everything organized and accessible. In our agency, we handle this by embedding these negatives directly into our campaign creation sheets—no guesswork, no wasted budget. Are you tracking keyword and ASIN negatives for your campaigns? If not, now’s the time to start! #AmazonAdvertising #PPCStrategy #EcommerceTips #AdSpendOptimization #Negatives

When to settle for automatic bidding and manual bidding in Google Ads? Answer: Settle for Manual Bidding when: 👉 Have extensive experience and knowledge of PPC. 👉 Have a limited budget and need precise control over spending. 👉 Campaign goals are simple and straightforward:   Automatic Bidding is preferable when: 👉 You are new to PPC advertising. 👉 You have complex campaign goals. 👉 You have limited time to manage your campaigns

Not seeing results from your Pay Per Click ads (PPC)? 🤔 We can help... PPC is complex and the rules are constantly changing. That's why it's important to ask the experts when investing in paid media campaigns. Our team offers detailed PPC audits, so you can generate the best results from your ads. 📈 We'll review every aspect of your paid media and recommend ways to enhance your campaigns. Want to find out more? 👇 Email: [email protected] View: https://lnkd.in/eVFZdZHu #PPC #paidmediaaudits #paidmediamarketing #marketingagency #wiltshire