Why Keeping a List of Negative Targets is Crucial for PPC Success One often-overlooked step in PPC management is maintaining a list of negative targets for each product line. Why does it matter? Imagine launching a new campaign only to find it wasting budget on targets you already know don't convert or are irrelevant. A list of negative targets prevents this by giving you—and any agency managing your account—a clear roadmap of what not to bid on. The best part? It’s simple to manage. A Google Sheet with columns for each SKU can serve as your master list, keeping everything organized and accessible. In our agency, we handle this by embedding these negatives directly into our campaign creation sheets—no guesswork, no wasted budget. Are you tracking keyword and ASIN negatives for your campaigns? If not, now’s the time to start! #AmazonAdvertising #PPCStrategy #EcommerceTips #AdSpendOptimization #Negatives
Sumera Malik
3w
Having a list of negative targets saves budget and improves the overall performance of your PPC campaigns. By eliminating irrelevant or low-converting targets, you can focus on the ones that drive the most revenue and maximize your ROI.
Masroor Ali
3w
Absolutely! Keeping a list of negative targets is essential for optimizing PPC campaigns. It ensures your budget is spent efficiently by avoiding irrelevant or non-converting targets. This simple step can significantly improve your ad performance and ROI.
Yes, word by word. Tracking the single words that are highly unrelated and adding those to all auto,-broad,-phrase, and product-targeting campaigns ✅ Bernard Nader are you adding phrase or exast negatives?
Bernard Nader reminder about the importance of negative targets. Staying organized with a dedicated list can save so much budget and improve PPC efficiency
Nimra Sadaf
3w
Such a simple yet effective strategy Bernard Nader This really helps in optimizing campaigns.
I help Amazon brands & agencies generate a 30% revenue boost in 60 days through targeted Ad Optimizations | $100M+ Sales For Amazon Brands | Worked With 20+ Brands | Founder @ Click Ignitor & COO @ Beyond Coders
3wNegative search terms are always useful, and we also categorize them into negative exact and negative phrase. We add any irrelevant keywords that we don't want appearing in our targeting to the negative phrase category. These small changes help us maintain greater control over our ad spend.